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Demystifying Big Data.
Real world applications
of Big Data
“I saw a different world
today which was as exciting
as it was affordable”
Dan Rossner – PA Consulting Group
3. © PA Knowledge Limited 2013 Page 3
CONFIDENTIAL between PA and Lilly
It’s never been easier to try out bold ideas quickly and
efficiently
Although data challenges are
growing, emerging technologies
lower the barriers to start innovating:
• Quick to start
• Hard problems already solved
• Cost-effective to run
• Runaway success (or failure) is no
problem
4. © PA Knowledge Limited 2013 Page 4
CONFIDENTIAL between PA and Lilly
PA and Google helped the Met Office to re-engage with its users by
delivering an award-winning website for sharing crowd-sourced weather
Business challenge
Re-engage with neglected
weather communities
Explore feasibility of cloud in Met
Office
Trial public observations in
forecasting
How Cloud Platform helped
Rapid innovation and launch of
new service
Social platform with global reach
to 150+ countries
Hybrid cloud architecture
Low cost infrastructure
wow.metoffice.gov.uk
5. © PA Knowledge Limited 2013 Page 5
CONFIDENTIAL between PA and Lilly
Delivering an award winning Integrated Intelligence Tool for NHS England
NHS England manage the healthcare of 60m people in England with £100bn budget
They need a single source of the truth.
• 100 indicators from 15 source
systems
• Ability to drill down from national
level to organisation
• Agile build – delivered in 5 months
with first release of 30% in week 4.
• Live on 2nd April to 1,800 registered
users
• Highly scalable to 10,000 users
6. © PA Knowledge Limited 2013 Page 6
CONFIDENTIAL between PA and Lilly
Cloud Accelerates the Discovery of value : Prescription 2 billion data set
NHS issues over 700 million prescription items per year to 60 million UK patients
Analysis of this data is typically expensive and time consuming.
PA did the following:
• Loaded data for 2009,2010 and 2011
covering 2.2 billion prescriptions
• Structured the data to allow analysis
• Built a business intelligence solution for
real time data exploration in days.