The digital crowd rules - We Are Innovation

Loop#2 - February 2017
weareinnovation.org
Our global innovation story,
as we write it.
Crowd
Digital
The
Rules

weareinnnovation.org is a global think l@b curating and analyzing information related to future
developments, management and strategies, to make sense of innovation and inspire intelligent
change.
!
Organized as a live strategic plan, it aims at analyzing trends shared on social networks among
innovation peers to outline key messages and catalyze change. The blog builds a living story of
the initiatives developed around change management, ecosystems and business models implied
by innovation, as well as specific technology trends such as Big Data and Internet of Things.
!
As a result, weareinnovation.org provides a 360° overview of innovation as seen from experts and
analysts for readers to share fresh views and questions in their daily business life.
!
The Loop is the end-to-end iteration of such live strategic plan, outlining key messages
and changes innovation experts wish to catalyze as a global community.
weareinnovation.org

Welcome to the Loop
From May 5th, 2016 to February 8th, 2017, I have analyzed and compiled innovation trends into
analytic stories intending to provide you with a live definition of opportunities and threats opened
by the digital era.
Whether you consider the financial, social, management or marketing side of innovation, the
common denominator leading those stories is the disruptive impact led by the digital crowd.
This presentation takes you through key ideas and concepts highlighted in the analyses experts
and analysts have inspired me. In addition, I have outlined actions you can take to partner with
the digital crowd and develop human-centric innovation.
weareinnovation.org Loop#2 - February 2017

Why we are innovation
Why we are innovation draws a common picture of our innovation values.

We are innovation because we are
global citizens
From economic indicators to global visions of citizenship, the world seen
through the lenses of a shared need for change enlightens concepts and
initiatives that are taking innovation debates a little further, one question at a
time.
!
Halfway between leadership and community-based decision making,
innovation strategies enable to build two way conversations to consider a
greater variety of data and take into account social demands emanating from
the crowd.

Crowd leadership
!
More importantly, creating the appropriate framework and environment where
specific and well understood personalities can bring value is a growing necessary
step which businesses still struggle to deliver.
!
Gender equality is one of those specific issues which businesses fail to
resolve despite the rise of successful women leaders and entrepreneurs.
!
Maybe this all means it is about time to break with traditional approaches and start
using our global intelligence to understand critical needs and issues we have
through the analysis of data that is now able to reflect more precise needs of
individuals.

WHAT
Build two way conversations to consider a greater variety of
data and take into account social demands emanating from
the crowd.
WHO
Business experts and leaders
WHY
Social platforms provide a
world wide connectivity to
wills and requirements for
change
HOW
Knowledge sharing within
communities
WHEN
Changing conditions surrounding
businesses, platforms and people
engaged in them
WHERE
Where specific and well
understood personalities can
bring value
weareinnovation.org

Social Innovation
Driving social change

Social Innovation: beyond better
Inside and outside their walls, cities, towns and communities witness a
rise of socially driven initiatives going beyond business priorities, placing
local people concerns at the heart of their missions.
!
Because they are generated and aimed at local communities, social
innovation startups and entrepreneurs seek to address core roots of
social issues, delivering value way beyond words.

Cities of creativity
!
One of the suggested tools to improve innovation results on the social side is
gamification. By developing activities that can invite and re-use best talents
around, from students to local companies and government, innovation is able
to break barriers to knowledge and foster new answers to complex challenges.
!
As a result, new forms of creativity are invading the public-private
partnership sector to enable best talents to create local solutions for
local needs. Citizens, local authorities and businesses indeed evolve in
commonly shared spaces that have their own dynamics and rules.

WHAT
Address core roots of social issues
WHO
Startups and local talents
WHY
Citizens, local authorities and
businesses indeed evolve in
commonly shared spaces that
have their own dynamics and
rules
HOW
Improve social innovation in cities
through gamification
WHEN
Assessing solutions by
exploring them in daily life
WHERE
Potential to solve systemic
issues with local ideas.
weareinnovation.org

The Big Picture
The big picture is a PESTLE analysis for innovation

Society and Technology:
how horizontal are we?
As communications over social networks become mainstream, experts intend to analyze
their impact on politics and business driven conversations.
!
Technological breakthroughs question our relations with time and space, perhaps building
an on-going human-made “invention literacy”.
!
Reading and understanding this global human and technological language could help
anticipate and drive a growingly horizontal business future fueled by connected data
analysis.

In order to maximise the use of global connected data and social conversations, innovation
requires:
!
1 A meaningful approach to social communication platforms so they can generate ideas and
projects driven by and for communities
2 A better understanding of generational approach to change and defining solutions that enable
anyone to generate value
3 Adapted intercultural talent development and recruitment policies for the right intercultural
contexts
4 The ability to read and understand technological developments as part of a common
invention grammar and literacy
5 The ability to better anticipate future changes and know the limits of learning only based on
what we see at present
6 Horizontally driven business models and approaches to strategy
Society and Technology:
requirements for change

WHAT
Anticipate and drive a growingly horizontal business future
fueled by connected data analysis.
WHO
Consultants as well as
experts
WHY
Abundance of data and
connectivity between
individuals enable agile
players to apprehend
strategies in a new approach
HOW
Breaking away from the usual
organizational and structural
concepts that relate to past ways
of sharing information
WHEN
Anticipate future changes and
know the limits of learning only
based on what we see at present
WHERE
In the business area, social
communications still remains in its
infancy
weareinnovation.org

Innovation Index

!
With a high market potential combined with
decreasing costs of development, AI is seen
a being a strategic opportunity for major
players already and strategies are being
concretely rolled-out.
!
Compared to IoT market forecasts over similar periods,
machine learning potential revenues are still nascent and
show that from a business planning point of view, many other
digital components will need to generate substantial benefits
to unleash AI full market potential.
!
Organizations have initiated strategic
alignments with platforms, technologies,
skills and services needed to transition
towards a data intelligent business
orientation.
Nevertheless, the apparent unpreparedness
of businesses’ direct and indirect conjectural
frameworks remind the fragility of current
growth expectations.
weareinnovation.org
Market
Infrastructure
Business

WHAT
Strategic alignments with platforms, technologies, skills and
services
WHO
Innovation practitioners
WHY
High market potential
combined with decreasing
costs of development
HOW
Rethink models and prepare for a
cross sector revolution
WHEN
Many other digital
components will need to
generate substantial benefits
to unleash AI full market
potential
WHERE
Data processing tools and
infrastructure
weareinnovation.org

InnoGraph
InnoGraph analyses speciﬁc innovation trends through info
graphics based on stories that were shared by experts on WAI
Social Networks.

Content marketing: keeping it
substantial and intentional
In a volume and revenue driven environment, clarifying sense and identifying biases
behind the use of communication tools seems critical to solve identified issues.
!
How do innovation experts create substantial content that is consistent enough across
technologies to inspire the right actions from their communities?

The need for substantial content
!
Multiple channels exist to tailor messages with a
defined format and tone for specific audiences
and user experiences. Those constraints
represent an additional influence to the overall
content creation process, including timing and
localization (language, platforms abilities and
publication tools offered, audience reach).
!
There is a need to understand the background of
shared conversations. It provides insights and
better characterizes the issues at stake. A
language analysis that includes context is a
critical component of making sense of
problems and related solutions.

WHAT
Create substantial content that is consistent enough across
technologies to inspire the right actions from their
communities
WHO
Innovation experts
WHY
There is a need to
understand the background
of shared conversations.
HOW
Data analytics tools can
contribute to clarify human and
technological sense
WHEN
The technological advances
brought by AI drive a number of
systemic challenges
WHERE
Multiple channels exist to tailor
messages with a deﬁned format
and tone
weareinnovation.org

InnoMetrics

Humans in the digital workplace:
assessing our readiness to disruption
While individual skills and cultures keep adapting to the increasing deployment of
digital strategies in businesses, indicators show the need to also maximize non-
digital assets of projects and teams, such as sense and leadership.
!
Security, disruptive business and new financial models through open innovation
remain critical capabilities to develop.
!
While most experts agree on the systemic impact of the digital disruption occurring
across sectors, it also seems clear through their analyzes that a cultural shift
towards creativity and adaptability needs to take place among individuals,
organizations and communities for the digital economy to be developed closer to
end-users reality.

Agility and diversity at stake
The difficult recovery from economic turmoil and business
disruption are leading specific sectors to analyze the
discontentment of workers engaged to carry the vision of
leaders throughout their daily work. Those analyses
highlight the need to work with more sense as a result
of a growing disconnection between efforts demanded
and rewards.
!
On top of agility, it seems critical for businesses to develop
diversity as a way to reach out to more talents and ideas. A
broader approach to management, talents and leadership
through various cultures, genders and visions would enable
project teams and supervisory boards to reach higher level
of efficiencies and develop more distinctive innovations.

WHAT
Cultural shift towards creativity and adaptability among
individuals, organizations and communities for the digital
economy to be developed closer to end-users reality
WHO
experts and leaders
WHY
Difﬁcult recovery from
economic turmoil and
business disruption
HOW
A broader approach to
management, talents and
leadership through various
cultures
WHEN
successful digital strategies
already deliver commercial and
business value across sectors
WHERE
within businesses as well as
through their funding partners
weareinnovation.org

Market Roadmap
weareinnovation.org
Market roadmaps describe key market component of
speciﬁc innovation trends combining posts and
tweets shared on WAI social networks

Making sense of social media
through diversity
The uniformity of ideas shared among closed communities require to add further
diversity in our thinking frameworks, with the potential benefit of creating human links
between communities jointly driving change.
!
This diversity of thoughts should be combined to human values as opposed to
business and commercial objectives to build knowledge communities able to
influence entire ecosystems.
!
As a result of this relentless search for sense, the digital disruption has direct effects
on the information value chain and related business models, further emphasizing the
need for a responsible and intelligent approach to social media.

Can we crowdsource the truth?
!
Experts agree on the negative effects social media drive on global information and therefore intelligence. On
the other hand, entrepreneurs and influencers are able to connect to a vast variety of new customers,
generating new business models and gaining access to personalized needs and interactions. In return, social
media are able to attract more users and subscribers by sharing individual stories which entire communities
can engage with.
!
Combined with the exponential rise of systemic risks linked to those platforms, the mass
communication driven by social media necessitates to re-assess individual needs behind information sharing.
!
On top of developing diversity among sources and platforms, experts encourage responsible
approaches to social communications by smartly questioning the shared and individual values they
imply and the systemic impact they may create.

WHAT
Responsible and intelligent approach to social media
WHO
Business and social
communities
WHY
Knowledge and creativity
ﬁnd a central place in new
platform deﬁnitions,
triggering additional growth
levers that adapt to user
needs
HOW
Re-assess individual needs
behind information sharing
WHEN
Building knowledge sharing
areas with global impact
WHERE
Information as an industry is also
profoundly challenged by the
emergence of new actors
weareinnovation.org

InnoTrends
Innotrends highlights trends as explained by analysts covering common segments insights.

“By humans, for humans”
From individual stories to in depth business expertise, the many dimensions of personalities shape new
dynamics in business and customers relationships. The complexity of interactions might help regenerate
commercial approaches, yet structural as well as strategic choices are required to create a constructive
dialogue anticipating rather than reacting to changes.
!
Global innovation efforts have given birth to highly emotional and connected social platforms that provide an
open space for communities to redefine innovation, as they wish it could be. “Under what conditions could
such positioning be profitable to businesses, employees and customers?”

Human sense. Of course,
but which one?
If users, as citizens, employees, learners, influencers as well as users and customers, begin to get
hold of conversations with brands, public authorities and private initiatives to reshape society, it
means in return they heighten their own level of responsibility and ownership towards the system
hence generated. It is only fair to acknowledge it, as well.
!
This is the reason why technology experts remind the importance of ethical standards, noting
audiences and individuals should protect the ownership of their own emotions and values. Since
we have a human start for a common story between technology, businesses and values, it seems
inevitable to better consider the human also standing at the conclusion of the story.
!
An idea may be to provide users with the trust that developments are taking into account
their stories, focusing on human sense out of technologies, gradually shaping commonly
desired social and systemic goals.

WHAT
Global platforms proﬁtable to businesses, employees and
customers
WHO
Citizens, employees, learners,
inﬂuencers as well as users and
customers
WHY
The pace of technological
change faces structural
inertias, bathing in shared
sentiments of frustration and
meaninglessness
HOW
Communication across
generations, with the
constructive idea to share
know-how and experience
within and outside
communities
WHEN
Continuously nurturing a shared
willingness for equality, freedom
of speech and inclusiveness
WHERE
The essence of customer
relationships places personal
stories back at the heart of
commercial strategies
weareinnovation.org

Further reading and understanding
Please do read more:
« We are innovation because we are global
c i t i z e n s » , WA I M a y 2 0 1 6 ( h t t p s : / /
weareinnovation.org/2016/05/05/we-are-
innovation-because-we-are-global-citizens/)
« Content marketing: keeping it substantial
and intentional », WAI October 2016 (https://
weareinnovation.org/2016/10/18/how-to-create-
substantial-media/)
« Social innovation: beyond better », WAI
May 2016 (https://weareinnovation.org/
2016/05/17/social-innovation-beyond-better/)
« Humans in the digital workplace:
assessing our readiness to disruption », WAI
December 2016 (https://weareinnovation.org/
2016/12/06/humans-in-the-digital-workplace-
assessing-our-readiness-to-disruption/)
« By humans, for humans », WAI February
2017 (https://weareinnovation.org/2017/02/08/
by-humans-for-humans/)
« Society and Technology: how horizontal
a r e w e ? » , WA I M a y 2 0 1 6 h t t p s : / /
weareinnovation.org/2016/05/24/society-and-
technology-a-story-of-horizontals/)
« Innovation Index: What value for intelligent
machines? », WAI May 2016 (https://
weareinnovation.org/2016/05/28/innovation-
index-what-value-for-intelligent-machines/)
« Humans in the digital workplace:
assessing our readiness to disruption », WAI
December 2016, (https://weareinnovation.org/
2016/12/06/humans-in-the-digital-workplace-
assessing-our-readiness-to-disruption/)
weareinnovation.org

Make sure you get your own copy of
our management reports
https://gumroad.com/weareinnovation
weareinnovation.org

Thank you
!
weareinnovation.org
Our global innovation story, as we write it.

The digital crowd rules - We Are Innovation

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The digital crowd rules - We Are Innovation