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Social Media Marketing  vía  Facebook Apps:  Sharing your brand on Facebook Jordi Arias, Founder and Partner of bebabum  WebBar #5 – Encuentro de Marketing www.webbar.es
Facebook… ... is a  part  of  millions of people ' s lives   all around the  world    providing unparalleled  distribution potential    for  applications    and the  opportunity  to build   a  business    that is  highly relevant    to  people’s lives .
Some facts & figures  Over 400 million active users on Facebook More than 1.5 million businesses have active pages with more than 5.3 billion fans How many users know your brand?  Average user has 130 friends on the site and becomes a fan of 4 pages monthly  More than 250 applications have more than  1 million active users You should claim your piece of the cake!   More than 500,000 applications – used by more than 70% of the users Source: www.facebook.com, April 2010
But what exactly is a Facebook application? An application is an  interesting  and  funny,  and moreover  user-relevant  platform in Facebook that enables advertisers to promote a  brand  and attract many worldwide  users  via viral marketing!
Example of an application  MotoGP Who is your winner? Users can choose their winner for the next MotoGP race and outwit their friends. Outcome in only 4 days: ≈  2,000  Users in application ≈  1,800  User comments ≈  1,500  Users like this
Flowchart of the MotoGP application Joins if  relevant Joins if  relevant Joins if  relevant Joins if  relevant … … … … Facebook User Friends Friends Share Share Share Joins if  relevant … Share Application Application Application Application Application ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Friends Share
What are the advantages of an app? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And here are some tips from us Community  Manager Facebook  Ads Posts  by Brand Incentives 360°  communication “ The best app needs anyhow the right social media strategy  to become a success story!” Always think one step ahead!
Some more details about us We are creators of innovative online solutions with worldwide success.   We work in partnership with a variety of clients from start-ups to well-established companies, bringing innovative ideas to life.    We analyse, optimise and guide existing or new online projects to  transform the ordinary into the  extraordinary.   Let’s be successful –  together!
Thanks!  Jordi Arias +34 932 004 206 [email_address] www.bebabum.com Let’s be successful – together!

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Social media marketing via facebook apps sharing your brand on facebook

  • 1. Social Media Marketing vía Facebook Apps: Sharing your brand on Facebook Jordi Arias, Founder and Partner of bebabum WebBar #5 – Encuentro de Marketing www.webbar.es
  • 2. Facebook… ... is a part of millions of people ' s lives all around the world providing unparalleled distribution potential for applications and the opportunity to build a business that is highly relevant to people’s lives .
  • 3. Some facts & figures Over 400 million active users on Facebook More than 1.5 million businesses have active pages with more than 5.3 billion fans How many users know your brand? Average user has 130 friends on the site and becomes a fan of 4 pages monthly More than 250 applications have more than 1 million active users You should claim your piece of the cake! More than 500,000 applications – used by more than 70% of the users Source: www.facebook.com, April 2010
  • 4. But what exactly is a Facebook application? An application is an interesting and funny, and moreover user-relevant platform in Facebook that enables advertisers to promote a brand and attract many worldwide users via viral marketing!
  • 5. Example of an application MotoGP Who is your winner? Users can choose their winner for the next MotoGP race and outwit their friends. Outcome in only 4 days: ≈ 2,000 Users in application ≈ 1,800 User comments ≈ 1,500 Users like this
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  • 8. And here are some tips from us Community Manager Facebook Ads Posts by Brand Incentives 360° communication “ The best app needs anyhow the right social media strategy to become a success story!” Always think one step ahead!
  • 9. Some more details about us We are creators of innovative online solutions with worldwide success. We work in partnership with a variety of clients from start-ups to well-established companies, bringing innovative ideas to life.   We analyse, optimise and guide existing or new online projects to transform the ordinary into the extraordinary.   Let’s be successful – together!
  • 10. Thanks! Jordi Arias +34 932 004 206 [email_address] www.bebabum.com Let’s be successful – together!