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Web Strategy Plus
Strategy + Content + Social = Results
We Deliver Results
Our Mission
Understanding: We dig deep to truly understand your unique business needs and provide you
with a marketing plan that fits your budget to meet your goals.
Experts: Our team is the “best of the best” having all worked with small startups and Fortune
500 companies in Web Design, SEO, PPC, Social Media, Content Writing, Brand Development,
Marketing Strategies and more.
Strategy: We know running a successful business can take a lot of money and time so we
want to save you both.
Results: Once implemented you can start seeing immediate results from our efforts and use
those profits to reinvest back into your success!
Our Process
Step 1: Initial Consultation
We dig deep to understand your business so we
are sure to create a completely customized web
strategy to meet your unique goals.
Your Web Strategy Report includes:
• User Experience Analysis
• Competitive Analysis
• Search Engine Analysis
• Social Media Analysis
• Content Marketing Analysis
• Link Analysis
• Custom Recommendations
Web Design & Development
As specialists in Internet Marketing, the
websites we build are search engine optimized
from the ground up.
Every Website Includes:
• Mobile Friendly Version
• Social Media Integrations
• Search Engine Friendly
• Content Management System
• Html 5 Responsive Web Design
• Blog Integration
• Email Form Installed
• Training on how to use the platform
Companies that blog have 97% more inbound
links.
Print Design
Don’t have a logo for your business? Then you
don’t have an identity – it all starts with your logo.
Show your clients that you are established,
professional and trustworthy with a complete
stationary set.
• Business Logo
• Postcards
• Sales Sheets
• Flyers
• Brochures
• Catalogs
You want to ensure that all of your marketing
initiatives, both online and offline are consistent
and reinforce your brand.
Video Creation
Our Video Production team is highly
experienced in creating videos embedded with
the right keywords to help your business gain
the maximum impact on search engines.
Our Services Include:
• Motion Graphics Videos
• Storyboarding
• Human Voice Over
• High Quality Animation
• Video Interviews
• Search Engine Optimization
Your website is 50 times more likely to appear
on the first page of a search engine result if it
includes a video.
Mobile App Development
Our applications are cutting edge and with our
in-depth expertise on the integrated
development environments, we create apps
that stand out, have progressive features, user
friendliness and offer optimal user experience.
We develop on the following platforms:
• iPhone
• iPad
• Android
• Blackberry
By 2015 more people will be accessing the web
from mobile devices than from their
computers.
Social Media Design
Step 2: Design Social Media Platforms
Our talented design team goes to work on
your design and branding. We make sure to
brand, or in some instances rebrand
everything, as people need to be able to
readily identify with your social media
channels.
Step 3: Custom Setup of Media Platforms
Our experts will setup your social media
platforms with the tools to provide the
specific results your business needs.
Facebook Custom Design & Setup
Create a powerful first impression for your
business with custom designed landing pages.
This package includes:
• Design of Timeline Image and Profile Pic
• Design of 3 Custom landing pages and Tabs
• Install Email Newsletter Signup Tab
• Install Video Tab (if needed)
• Install E-commerce Tab (if needed)
• Install Events Tab (if needed)
• Search Engine Optimize content
1 out of every 7 minutes online is spent on
Facebook.
Twitter Custom Design & Setup
Create a unique customized twitter
business page designed by our expert
internet marketing consultants.
This package includes:
• Design of custom background
• Setup “Welcome Message”
• Submit to Twitter search directory
• Create Twitter Targeted Lists
• Search Engine Optimize content
Companies that useTwitter average 2x
more leads per month than those who
do not.
YouTube Custom Design & Setup
You’ve already invested a lot of time and
money producing your videos so why not
give your YouTube channel a professional
look to match?
This package includes:
• Design of custom background
• Import all videos into YouTube platform
• Creation of playlists
• Search Engine Optimize content
YouTube is the #2 search engine in the
world.
LinkedIn Custom Design & Setup
LinkedIn is a powerful platform for
developing relationships, building your
reputation and promoting your business.
Company Page Design
• Design of custom background
• Setup of services tabs and links
• Add video to promote
Personal Profile Optimization
• Search Engine Optimize Content
• Install apps as needed
• Add contact and social media links
LinkedIn averages one new member per
second.
Google+ Custom Design & Setup
Google Plus —currently has 359+ million
active users and is gaining 625,000 users
per day. Get your local business listed
and improve your search engine
visibility.
• Design of custom background
• Website Integration for Authorship
• Create photo galleries
• Search Engine Optimize Content
Websites that use Google's +1 button
generate 3.5 times more traffic from
Google+ than websites that don't have
it.
Email Custom Design & Setup
Your email database is priceless and building this list is so
important for potential sales. We can help you design
and implement the best email marketing strategy for
your business.
This package includes:
• Design and Installation of custom template
• Automate blog posts to email subscribers
• Create and install multiple opt-in forms
• Create first “welcome” email
• Create multiple email lists for your company
• Import current subscribers to platform
59% of marketers say that email is the most effective
channel for generating revenue.
Pinterest Custom Design & Setup
Pinterest currently has 10+ million
accounts and—12 million monthly
unique visitors. It’s the fastest site in
history to break 10 million unique
visitors and is used by 100+ brands
with 97% of their audience women.
• Design and install profile image
• Create 10 board strategies
• Creation of company Infographic
• Pin all company blogs
• Pin all company videos
• Search Engine Optimize Content
Females make up over 80% of
consumer spending.
Content Creation
Step 4: Content Creation
The next step is to create content that is
going to be shared and distributed across
these social media channels.
• Blog Article Writing
• Press Release Writing
• eBook Writing
• Social Media Content Creation
• Monthly Editorial Calendar
Content Promotion
Step 5: Content Distribution and Promotion
We make sure to cross promote your content
across all social media channels to drive traffic
back to your website.
• LinkedIn Group Post Strategy
• Pinterest pins
• Twitter Tweets
• Facebook Posts
• Google+ Posts
• Email Auto-Responders
• PPC & Retargeted Ads
Engagement Process
Step 6: Community Building
We help you develop a strong call-to-action
marketing strategy each month so you can see
direct results from our efforts. These programs
help create buzz and build customer loyalty.
• Coupons
• Contests
• Surveys
• Sweepstakes
• Events
• Webinars
• VIP program
Measure Results
Step 7: Measuring, Analyzing, Adapting
At the end of each month we provide a
detailed report analyzing all of our marketing
efforts. We then provide a plan for
optimization.
• 3-5 page detailed report
• Includes Google Analytics
• Click data for all blog posts
• Click data for all social media content
• Optimization recommendations
Facebook Case Study
The Social Media Monthly
Problem: The Social Media Monthly was a
new magazine concept and needed
investment money to continue operations.
Strategy: We helped them develop a
Kickstarter campaign to raise awareness of
the concept. We manually engaged with
similar Facebook pages introducing them to
our cause.
Results: We helped raised $22,928 giving
them the capital they needed to be a
thriving magazine today!
Twitter Case Study
The Best of Cincinnati
Problem: The Best of Cincinnati was trying
to increase sales for the Holiday season.
Strategy: We searched Twitter for keywords
“Cincinnati, Cincinnati Reds, Cincinnati
Bengals” followed and engaged with fans of
the city Nationwide.
Results: Increased awareness of the brand
and influenced them to buy gifts. We were
able to increase sales by 10% within the first
month. We also drove over 400+ new social
media followers!
Pinterest Case Study
Don Aslett’s Cleaning Center
Problem: The Cleaning Center wanted to gain more
social media followers and brand advocates.
Strategy: We promoted a contest where entries were
posted on Facebook, added to the Pinterest board for
review and then promoted via Twitter. On the final
week the entry with the most “likes” on Facebook
would win.
Results: The winning post resulted in over 90+ “likes”
increasing the page reach by 500%+. The Pinterest,
Facebook and Twitter followers grew by 1500+ in
weeks and we attracted new brand advocates.
LinkedIn Case Study
Keir Educational Resources
Problem: Keir did not have an online marketing
strategy and sales were dropping each month.
Strategy: Our team created a mirrored blog
(saving the company $40k in web development
providing a solution at less than 3% of this cost).
Developed a LinkedIn content strategy writing 4
blogs per month promoting to targeted LinkedIn
groups.
Results: Drove the sales numbers up each month
on average $22,000+ over 2013! YTD increased
sales volume of $135,000.
Please Contact:
Michelle Hummel
Founder and CEO
513.399.6870
michelle@webstrategyplus.com
webstrategyplus.com
Thank you!

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Web Strategy Plus Media Kit

  • 1. Web Strategy Plus Strategy + Content + Social = Results
  • 2. We Deliver Results Our Mission Understanding: We dig deep to truly understand your unique business needs and provide you with a marketing plan that fits your budget to meet your goals. Experts: Our team is the “best of the best” having all worked with small startups and Fortune 500 companies in Web Design, SEO, PPC, Social Media, Content Writing, Brand Development, Marketing Strategies and more. Strategy: We know running a successful business can take a lot of money and time so we want to save you both. Results: Once implemented you can start seeing immediate results from our efforts and use those profits to reinvest back into your success!
  • 3. Our Process Step 1: Initial Consultation We dig deep to understand your business so we are sure to create a completely customized web strategy to meet your unique goals. Your Web Strategy Report includes: • User Experience Analysis • Competitive Analysis • Search Engine Analysis • Social Media Analysis • Content Marketing Analysis • Link Analysis • Custom Recommendations
  • 4. Web Design & Development As specialists in Internet Marketing, the websites we build are search engine optimized from the ground up. Every Website Includes: • Mobile Friendly Version • Social Media Integrations • Search Engine Friendly • Content Management System • Html 5 Responsive Web Design • Blog Integration • Email Form Installed • Training on how to use the platform Companies that blog have 97% more inbound links.
  • 5. Print Design Don’t have a logo for your business? Then you don’t have an identity – it all starts with your logo. Show your clients that you are established, professional and trustworthy with a complete stationary set. • Business Logo • Postcards • Sales Sheets • Flyers • Brochures • Catalogs You want to ensure that all of your marketing initiatives, both online and offline are consistent and reinforce your brand.
  • 6. Video Creation Our Video Production team is highly experienced in creating videos embedded with the right keywords to help your business gain the maximum impact on search engines. Our Services Include: • Motion Graphics Videos • Storyboarding • Human Voice Over • High Quality Animation • Video Interviews • Search Engine Optimization Your website is 50 times more likely to appear on the first page of a search engine result if it includes a video.
  • 7. Mobile App Development Our applications are cutting edge and with our in-depth expertise on the integrated development environments, we create apps that stand out, have progressive features, user friendliness and offer optimal user experience. We develop on the following platforms: • iPhone • iPad • Android • Blackberry By 2015 more people will be accessing the web from mobile devices than from their computers.
  • 8. Social Media Design Step 2: Design Social Media Platforms Our talented design team goes to work on your design and branding. We make sure to brand, or in some instances rebrand everything, as people need to be able to readily identify with your social media channels. Step 3: Custom Setup of Media Platforms Our experts will setup your social media platforms with the tools to provide the specific results your business needs.
  • 9. Facebook Custom Design & Setup Create a powerful first impression for your business with custom designed landing pages. This package includes: • Design of Timeline Image and Profile Pic • Design of 3 Custom landing pages and Tabs • Install Email Newsletter Signup Tab • Install Video Tab (if needed) • Install E-commerce Tab (if needed) • Install Events Tab (if needed) • Search Engine Optimize content 1 out of every 7 minutes online is spent on Facebook.
  • 10. Twitter Custom Design & Setup Create a unique customized twitter business page designed by our expert internet marketing consultants. This package includes: • Design of custom background • Setup “Welcome Message” • Submit to Twitter search directory • Create Twitter Targeted Lists • Search Engine Optimize content Companies that useTwitter average 2x more leads per month than those who do not.
  • 11. YouTube Custom Design & Setup You’ve already invested a lot of time and money producing your videos so why not give your YouTube channel a professional look to match? This package includes: • Design of custom background • Import all videos into YouTube platform • Creation of playlists • Search Engine Optimize content YouTube is the #2 search engine in the world.
  • 12. LinkedIn Custom Design & Setup LinkedIn is a powerful platform for developing relationships, building your reputation and promoting your business. Company Page Design • Design of custom background • Setup of services tabs and links • Add video to promote Personal Profile Optimization • Search Engine Optimize Content • Install apps as needed • Add contact and social media links LinkedIn averages one new member per second.
  • 13. Google+ Custom Design & Setup Google Plus —currently has 359+ million active users and is gaining 625,000 users per day. Get your local business listed and improve your search engine visibility. • Design of custom background • Website Integration for Authorship • Create photo galleries • Search Engine Optimize Content Websites that use Google's +1 button generate 3.5 times more traffic from Google+ than websites that don't have it.
  • 14. Email Custom Design & Setup Your email database is priceless and building this list is so important for potential sales. We can help you design and implement the best email marketing strategy for your business. This package includes: • Design and Installation of custom template • Automate blog posts to email subscribers • Create and install multiple opt-in forms • Create first “welcome” email • Create multiple email lists for your company • Import current subscribers to platform 59% of marketers say that email is the most effective channel for generating revenue.
  • 15. Pinterest Custom Design & Setup Pinterest currently has 10+ million accounts and—12 million monthly unique visitors. It’s the fastest site in history to break 10 million unique visitors and is used by 100+ brands with 97% of their audience women. • Design and install profile image • Create 10 board strategies • Creation of company Infographic • Pin all company blogs • Pin all company videos • Search Engine Optimize Content Females make up over 80% of consumer spending.
  • 16. Content Creation Step 4: Content Creation The next step is to create content that is going to be shared and distributed across these social media channels. • Blog Article Writing • Press Release Writing • eBook Writing • Social Media Content Creation • Monthly Editorial Calendar
  • 17. Content Promotion Step 5: Content Distribution and Promotion We make sure to cross promote your content across all social media channels to drive traffic back to your website. • LinkedIn Group Post Strategy • Pinterest pins • Twitter Tweets • Facebook Posts • Google+ Posts • Email Auto-Responders • PPC & Retargeted Ads
  • 18. Engagement Process Step 6: Community Building We help you develop a strong call-to-action marketing strategy each month so you can see direct results from our efforts. These programs help create buzz and build customer loyalty. • Coupons • Contests • Surveys • Sweepstakes • Events • Webinars • VIP program
  • 19. Measure Results Step 7: Measuring, Analyzing, Adapting At the end of each month we provide a detailed report analyzing all of our marketing efforts. We then provide a plan for optimization. • 3-5 page detailed report • Includes Google Analytics • Click data for all blog posts • Click data for all social media content • Optimization recommendations
  • 20. Facebook Case Study The Social Media Monthly Problem: The Social Media Monthly was a new magazine concept and needed investment money to continue operations. Strategy: We helped them develop a Kickstarter campaign to raise awareness of the concept. We manually engaged with similar Facebook pages introducing them to our cause. Results: We helped raised $22,928 giving them the capital they needed to be a thriving magazine today!
  • 21. Twitter Case Study The Best of Cincinnati Problem: The Best of Cincinnati was trying to increase sales for the Holiday season. Strategy: We searched Twitter for keywords “Cincinnati, Cincinnati Reds, Cincinnati Bengals” followed and engaged with fans of the city Nationwide. Results: Increased awareness of the brand and influenced them to buy gifts. We were able to increase sales by 10% within the first month. We also drove over 400+ new social media followers!
  • 22. Pinterest Case Study Don Aslett’s Cleaning Center Problem: The Cleaning Center wanted to gain more social media followers and brand advocates. Strategy: We promoted a contest where entries were posted on Facebook, added to the Pinterest board for review and then promoted via Twitter. On the final week the entry with the most “likes” on Facebook would win. Results: The winning post resulted in over 90+ “likes” increasing the page reach by 500%+. The Pinterest, Facebook and Twitter followers grew by 1500+ in weeks and we attracted new brand advocates.
  • 23. LinkedIn Case Study Keir Educational Resources Problem: Keir did not have an online marketing strategy and sales were dropping each month. Strategy: Our team created a mirrored blog (saving the company $40k in web development providing a solution at less than 3% of this cost). Developed a LinkedIn content strategy writing 4 blogs per month promoting to targeted LinkedIn groups. Results: Drove the sales numbers up each month on average $22,000+ over 2013! YTD increased sales volume of $135,000.
  • 24. Please Contact: Michelle Hummel Founder and CEO 513.399.6870 michelle@webstrategyplus.com webstrategyplus.com Thank you!