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4. Please answer polls as they appear!
5. These slides, and a recording of this session, will be available later at
http://www.webtrends.com/shared/A10-Onboarding/
© 2011 Webtrends, All Rights Reserved. |1

2. What’s New in Analytics 10
10.2 and 10.3 Updates
© 2011 Webtrends, All Rights Reserved.

3. What is Analytics 10?
• New user interface
• New functionality, based on digital marketers’
needs for
• Analytics across digital channels
• 3rd party data
• Good visualization
• Simple data extraction
• More information on our onboarding page
© 2011 Webtrends, All Rights Reserved. |3

4. What We’ll Cover Today
New Releases – 10.2 and 10.3 – which include:
• Usability updates
• New space type – mobile site
• Scenario and path analysis reporting
• Heatmaps
• New tag functionality
• Administration updates
• Other miscellaneous changes
© 2011 Webtrends, All Rights Reserved. |4

5. Usability Updates
1. Drilldowns & Drill-Throughs
2. Report Menu Filter
3. Category Updates
4. Streamlined Group Creation
© 2011 Webtrends, All Rights Reserved. |5

6. 1. Drilldowns and Drill-Throughs
In-line drill down for
multiple dimensions
Click to next set of 10
© 2011 Webtrends, All Rights Reserved. |6

7. 1. Drilldowns & Drill-Throughs
Drill-through also available – changes report, adds breadcrumbs at top
© 2011 Webtrends, All Rights Reserved. |7

8. 2. Report Menu Filters
Filter reports in the left
navigation panel
© 2011 Webtrends, All Rights Reserved. |8

9. 2. Report Menu Browsing
browse the full report set
© 2011 Webtrends, All Rights Reserved. |9

10. 3. Category Updates
You can now edit Categories for Out-of-Box Reports
(determines placement in A10 Report navigation)
© 2011 Webtrends, All Rights Reserved. | 10

11. 4. Streamlined Group Creation
• Easier to add Spaces and Profiles
• Multi-select option to add Spaces and Profiles
• New controls for editing and deleting
© 2011 Webtrends, All Rights Reserved. | 11

12. 4. Streamlined Group Creation
• Groups drawer is pinned when scrolling to bottom of screen
• Improves dragging of spaces into groups
© 2011 Webtrends, All Rights Reserved. | 12

13. 4. Streamlined Group Creation
• Multi-select option to add spaces and profiles
• Click “Select” to open Groups drawer & enable multi-select
• Check box in spaces
• Drag selected spaces into Group
© 2011 Webtrends, All Rights Reserved. | 13

14. 4. Streamlined Group Creation
1. Create Group 4. Click “All” to add
2. Filter spaces (or profiles) 5. Modify check boxes, if needed
3. Open “Select” control 6. Drag into Group
© 2011 Webtrends, All Rights Reserved. | 14

15. New Space: Mobile Site
1. New dashboards
2. New reporting
3. New tag available!
© 2011 Webtrends, All Rights Reserved. | 15

16. Mobile Website Space
Who gets it? Mobile Analytics customers
Purchase includes Mobile App & Mobile Site Spaces
No new app space – existing app space reviewed in
Analytics 10 webcast
© 2011 Webtrends, All Rights Reserved. | 16

17. Mobile Website Space Dashboards
Space Dashboard &
New Widgets
Mobile devices
Browsing hours
Includes Page Dashboard
& Campaign Dashboard
© 2011 Webtrends, All Rights Reserved. | 17

18. Mobile Site Reports
People Traffic Technology
Domains: Organizations Referrers: Entry Pages + Names Browsers: 3rd Party Cookies
Geo: Cities Referrers: Names Browsers: JavaScript Versions
Geo: Countries Referrers: Pages Browsers: Resolutions
Geo: DMAs Search: Engines Browsers: Versions
Geo: Drilldown Search Engines: Entry Pages: Mobile: Browsers + OS
Geo: GMT Offsets Search Engines: Keywords Mobile: Devices + Browsers
Geo: Languages Search Engines: Organic Mobile: Devices + OS
Geo: Regions Search Engines: Paid Network Types
Key Metrics Search Engines: Phrases OS
Time: Daily Server Activity Search Keywords Spiders
Time: Hourly Browsing Activity Search: Phrases
Time: Hourly Server Activity Search Phrases: Entry Pages Content
Visitors: New + Returning Search Phrases: Organic Categories: Drilldown
Visits: Depth Search Phrases: Paid Entry Page: Countries
Visits: Duration Traffic Sources File Types
Visits: Frequency Traffic Sources: Entry Pages On-Site Searches
On-Site Searches: Not Found
Campaign Reports Events Outbound Links
Campaign IDs Onsite Ads: Clickthroughs Pages: Exits
Conversion Page Discovery Onsite Ads: CTR Pages: Next
Landing Page Discovery Onsite Ads: Impressions Pages: Previous
Site Pages
* Indicates where report differs from Website
space or is a new report for this space
© 2011 Webtrends, All Rights Reserved. | 18

19. New Mobile Website Tag
• Optimized for mobile sites
• 1/5 size of website tag – loads faster,
minimizes impact on load time on
mobile devices
• Asynchronous – loads and collects
data separately from the rest of the
page load (more on this later)
• Can be downloaded directly when
creating mobile site space
V10
© 2011 Webtrends, All Rights Reserved. | 19

20. Scenarios & Path Analysis Reports
1. New scenario reporting & visualization
2. New path analysis reporting & visualization
© 2011 Webtrends, All Rights Reserved. | 20

21. Scenario
Analysis
© 2011 Webtrends, All Rights Reserved. | 21

22. New Scenario Analysis Visualization
Visits that exited scenario at step 4
Visits that entered scenario at step 4
Total Final Step Visits / Total Scenario Entries
© 2011 Webtrends, All Rights Reserved. | 22

23. New Scenario Analysis Visualization
Scenario Analysis
reports built in
Analytics 9 can now
be seen in Analytics
10
Configuration is still in
Analytics 9
Found in “Scenarios”
category
All scenario data
available for extract
© 2011 Webtrends, All Rights Reserved. | 23

24. Path Analysis
© 2011 Webtrends, All Rights Reserved. | 24

25. New Path Analysis Visualization/Interaction
Interactive
path discovery
Drill down
table data
© 2011 Webtrends, All Rights Reserved. | 25

26. New Path Analysis Visualization/Interaction
Full Screen Mode
© 2011 Webtrends, All Rights Reserved. | 26

27. New Path Analysis Visualization/Interaction
© 2011 Webtrends, All Rights Reserved. | 27

28. Heatmaps
1. What they are
2. What’s required
3. How to get them
© 2011 Webtrends, All Rights Reserved. | 28

29. Heatmaps
What are they? Why use them?
• Visualization of clicks on a • Identify and monitor
web page conversion effectiveness
• Captures every click, not • Improve content
just clicks on links! accessibility
• Managed and stored • Analyze usability
separately from your page
• Present activity trends to
views, so no impact on
non-technical audiences
Analytics licensing
• Separate purchase – add-
on to Analytics 10
© 2011 Webtrends, All Rights Reserved. | 29

30. Heatmaps
Access via
Page Dashboard
Profile must have
Site Pages report
© 2011 Webtrends, All Rights Reserved. | 30

31. Heatmaps
• Launch in new window • Select Density
• Select Style • Toggle Heatmap ON or OFF
© 2011 Webtrends, All Rights Reserved. | 31

32. Some Quick Notes on Heatmaps
• Once the site is tagged,
every click event is captured
• These click events do not
increase page view licensing
or increase page views in
reports
• Data is refreshed hourly
• Heatmaps will work for most
sites, but be aware: some
sites are not ideal (such as
dynamically changing sites)
© 2011 Webtrends, All Rights Reserved. | 32

33. Heatmaps: What You Need
• Heatmaps are a separate feature
• You may need an update to your web site tag for this
functionality to work
• The functionality will grow! Stay tuned for updates
• For more information, contact your account manager
© 2011 Webtrends, All Rights Reserved. | 33

34. New Webtrends Javascript Tag
1. What it is
2. What’s required
3. How to get it
© 2011 Webtrends, All Rights Reserved. | 34

35. New Tag: Version 10
• Not the same as new mobile site tag, but the functionality is
similar
• Asynchronous
• Comes in minimized and unminimized (readable) formats
• Available from Tag Builder
• Supports plugins for easy extensibility
• Supports current Multitrack
© 2011 Webtrends, All Rights Reserved. | 35

36. New Tag: Version 10
V10 collapses “Additional
Options” section
What’s New in v10?
• Added RAR & GZIP file types
• Enabled Heatmaps
• Simplified configuration options
© 2011 Webtrends, All Rights Reserved. | 36

37. New Javascript Tag: Version 10
Upgrade instructions: http://help.webtrends.com/en/jstag/v9_to_v10_upgrade.html
© 2011 Webtrends, All Rights Reserved. | 37

38. A10 Administration Updates
1. User rights
2. Space rights
3. Category updates
© 2011 Webtrends, All Rights Reserved. | 38

39. A10 Space Rights: User Access
Set space rights in A10
Create or Edit Space UI for any space without
an Analytics profile
Facebook Page
Facebook App
Expand “User Access” (API only)
iOS App (iTunes only)
If user is grey, user has “View
Select Users all” rights
On Demand UI still controls
rights to Analytics report
objects
© 2011 Webtrends, All Rights Reserved. | 39

40. A10 Space Rights: Space Access
Configure space rights by:
Edit User Create or Edit User
Create or Edit Space
Expand “Space Access” List includes only
spaces without
Analytics profile
Select Spaces Select “All Spaces” to give
rights to spaces without
Analytics profile
© 2011 Webtrends, All Rights Reserved. | 40

41. Report Categories
You can now edit Categories for Out-of-Box Reports!
(Determines placement in A10 Report navigation)
© 2011 Webtrends, All Rights Reserved. | 41

42. Report Categories
© 2011 Webtrends, All Rights Reserved. | 42

43. Other Updates
1. Google secure search update
2. Calculated measures in A10
© 2011 Webtrends, All Rights Reserved. | 43

44. Google Secure Search Changes
What’s happening?
Google will be directing more search traffic to its https sites,
and will strip the search parameter value from the referrer field
for organic searches.
© 2011 Webtrends, All Rights Reserved. | 44

45. Google Secure Search Changes
What are we doing?
Webtrends will insert a token indicating that no search phrase was
provided, when we cannot differentiate
© 2011 Webtrends, All Rights Reserved. | 45

46. Calculated Measures in A10
Calculated measures
created in A9 are now
visible in A10
© 2011 Webtrends, All Rights Reserved. | 46

47. Review!
Today, we covered the following:
• Usability updates, including filtering and browsing reports,
new drilldown functionality, and improved group creation
• New space type – mobile site
• Scenario and path analysis visualizations in Analytics 10
• Our new heatmaps!
• Version 10 of the Webtrends JS tag
• A few updates to administration in Analytics 10
• Other miscellaneous changes – now and upcoming.
© 2011 Webtrends, All Rights Reserved. | 47

48. More information
Analytics 10 Help:
http://help.webtrends.com/en/analytics10/
Information for Administrators
http://www.webtrends.com/shared/a10-onboarding/
Analytics 10-Specific Training!
• Moving to Analytics 10
• Foundations and Report Analysis
© 2011 Webtrends, All Rights Reserved. | 48

49. Q&A Time
© 2011 Webtrends, All Rights Reserved.