While meta tags are no longer a primary ranking factor, the document recommends optimizing them for SEO. Meta titles should be 65 characters or less and include the business name and page-specific keywords. Meta descriptions should be 160 characters or less and include keywords, with important details at the front. While meta tags alone won't significantly impact rankings, omitting them could put websites behind competitors who optimize their meta information.

1. WebMarketingExperts

2. Effective Meta-tag Optimisation for SEO - Myths Facts and Strategies

3. Effective Meta-tag Optimisation for SEO - Myths Facts and Strategies While some SEO guides put meta tag optimisation up on a big pedestal (complete with crown and sceptre), others ignore it totally!

4. Effective Meta-tag Optimisation for SEO - Myths Facts and Strategies The value of meta-tags today? Are good meta-tags a silver SEO bullet that will leave your competitors for dead in the rankings? Not quite … but they shouldn’t be ignored, either.

5. Effective Meta-tag Optimisation for SEO - Myths Facts and Strategies Should I bother with meta-tagging? So, if meta-tags are no longer a ticket to the SEO big time, should you even bother with them? Most certainly.

6. Effective Meta-tag Optimisation for SEO - Myths Facts and Strategies SEO activities for some time to come: If you choose not to pay SEO attention to your meta-tags, then you'll be that much further behind your competitors in the rankings who have done so.

7. Effective Meta-tag Optimisation for SEO - Myths Facts and Strategies Because Google is still paying attention to your title tags, even if they aren't as heavily weighted as they once were!

8. Effective Meta-tag Optimisation for SEO - Myths Facts and Strategies Because your title tag appears at the top of the browser window, and a small but significant proportion of people look at this.

9. Effective Meta-tag Optimisation for SEO - Myths Facts and Strategies How to write meta-tags For some people, writing SEO-friendly tags comes naturally. How to write meta-tags For some people, writing SEO-friendly tags comes naturally.

10. Effective Meta-tag Optimisation for SEO - Myths Facts and Strategies Title tags: Should be a maximum of 65 characters Should include a one-word version of your business name at the beginning Should be specific to the page, not the entire site Should include intent-specific words if they are relevant to the page - for example 'Buy', 'How to', 'Pricing'', 'Download', etc. Should be repeated in the header of the page to assure people they've come to the right place!

12. Should include a keyword or phrase - mostly for viewers benefit, though

13. Should be page-specific, not site specific

14. Should have the 'meat' of the description up front, rather than fluff or emotive words