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Memorabitity. Very High
(score.o,gog
Inverlebra IeLearning: What	 Can’ Worm
Learn? (2004) Current Biology fry Rankin
y High
from predict
NEURO LABS
luxury brands costly
signals of wealth	and status (20J Evolution	
and Human Behavior by Nelissen& Meijers
• Economist online subscription $59,-
• Economist printed subscription $125,-
• Economist Printed
and online subscription $125,-
• Economist online subscription 8 59,- 16 %
• Economist printed subscription $125,- 0%
• Economist Printed
and online subscription 84%
and online subscription 84% 32%
• Economist online
subscription
$59,- 16 %68%
• Economist printed
subscription
• Economist Printed
$125,- 0%
Fixate
Preference
Price
Differential
Purchase
Price Choice
NAcc MPFC Insula
Do pretty women	 lnspire men to	discount	the future?
(2004) BlOlOglCDl	Silences by Wilson	 & Dally
Multiple “buy buttons”	 in the brain: Forecasting
chocolate	 sales at point—of—sale	hased	 on
functlonal hrain activation using	fMRI (2016)
Kuhn
E
Exposure	to ideologically	diverse	news	and
opinion	on Facebook	(Science, Barkshy	ct al.,
5)
1 1
Computer-based personality judgments are more
accurate than those made by humans
(2014, Youyou et at., PNAS)
Computer	 personality judgments	 have
higher external validity	 when	 predicting
life outcomes such as substance	 use,	
political	 attitudes,	 and physical health.
Clip	 reconstructed
from	 brain activity
ty: Very High
0.905
C0NVINCE
PERSUADE
APPEAL
SEDUCE
DFB2B 2016 - Verbeter je communicatie en marketing met neuromarketing.
DFB2B 2016 - Verbeter je communicatie en marketing met neuromarketing.

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