Retargeting allows companies to show ads to website visitors who left the site without converting. It is proven to have significantly higher conversion rates than other targeting methods. Retargeting keeps the brand top of mind as past visitors continue browsing elsewhere, increasing the chance they will return and convert. It works by tracking website visitors and serving them ads on other sites to bring them back to the original website.

1. Agenda
What is Retargeting?
Why Retargeting?
How does it work?
Real World Examples

2. What is Retargeting?
 Retargeting allows you to show
ads to website visitors who have
visited your site, but left without
converting
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3. Why Retargeting?
 Retargeting is a proven tactic that has shown
significantly higher conversion rates than other
methods of targeting
Source: AdReady
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4. Why Retargeting?
 On average, 98% of all website visitors leave
without converting
• These “lost visitors” have a greater chance of
converting later since they have already shown
interest in your brand
 Keep brand top of mind as they comparison shop
 Easy Implementation
Sources: Fetchback
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5. How Does it Work?
 Tracking pixels are placed on
your website
 Visitors to come to your
website are captured in a
database
 Visitors are served ads as they
browse their favorite websites
 Because the brand is kept top
of mind, they return and
convert
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6. Real World Applications
 Basic Example
• Capture all visitors that visit your homepage and
begin Retargeting them
 Create a unique message or offer to get these visitors to
come back and convert
 Advanced Example
• Segment your audience based the behavior the
exhibit on your site
 Product or content category that was visited
 Shopping cart abandonment
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7. Conclusion
 STOP burning media dollars
and START maximizing
conversions with a
retargeting campaign.
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