1. Agenda
Top 10 Landing Page Best Practices
Examples: The Good, The Bad & The Ugly
Top 10 Landing Page Blunders

2. Top 10 Landing Page Best Practices
1. Brevity
2. Relevancy
3. A Direct Approach
4. A Clear Call-to-Action
5. Fact over Fiction
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3. Top 10 Landing Page Best Practices (Continued)
1. Brevity
2. Relevancy
3. A Direct Approach
4. A Clear Call-to-Action
5. Fact over Fiction
6. Persuasion
7. Clear Scent Trails
8. Grammatical Accuracy
9. Reinforcing Credibility
10. Good Use of Image and Color
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4. The Good
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5. The Bad
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6. The Ugly
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7. Top 10 Landing Page Blunders
1. Ugly Landing Pages
2. Unsafe Landing Pages
3. Landing Pages That Are Too General
4. Missing Landing Pages
5. Outdated Landing Pages
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8. Top 10 Landing Page Blunders (Continued)
1. Ugly Landing Pages
2. Unsafe Landing Pages
3. Landing Pages That Are Too General
4. Missing Landing Pages
5. Outdated Landing Pages
6. Slow-Loading Landing Pages
7. Landing Pages with Obvious Misspellings
8. Landing Pages with Serious Grammatical Errors
9. Landing Pages that Disable the Browser Back Button
10. Landing Pages with Pop-ups, Interstitials, and other useless
Junk
Bonus Mistake: Unclear/Missing Call to Action
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9. The End!
Watch out for a bad landing…
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