Sarah Moffatt of the Association of Chartered Certified Accountants at Intranet Now, Oct 2017.

1. Sarah Moffatt
05 October 2017
Cutting through
the noise –
a digital space to
help line
managers

2. ©ACCA
Cutting through the noise – a digital space to help line managers
05/10/2017 Sarah Moffatt @projectmoffatt2
@projectmoffatt

3. ©ACCA
Introducing Arthur
 Arthur is ACCA’s social intranet
 Named after our first president in
1904 – Arthur Priddle
 Launched in May 2013
 1500 global users (employees) –
and appox 400 line managers
 One source or gateway of news &
information at ACCA
05/10/2017 Sarah Moffatt @projectmoffatt3

4. ©ACCA
A day in the life of a line manager
05/10/2017 Sarah Moffatt @projectmoffatt4

5. ©ACCA
And another thing and another thing
 Coach
 Communicate
 Converse
 Motivate
 Relationships
 Empathise
 Narrator
05/10/2017 Sarah Moffatt @projectmoffatt5

6. ©ACCA
A solution and the validation
 Idea was someone else’s
 Round-up of what a line manager’s
need to know and what they need to
 A go-to place on Arthur
 Supported with an email
 Validated as part of internal
communications survey
 Gathered key themes of content from
line managers
 Ran a focused pilot
05/10/2017 Sarah Moffatt @projectmoffatt6
87%

7. ©ACCA
Cutting through the noise – a digital space to help line managers
05/10/20177 Sarah Moffatt @projectmoffatt

8. ©ACCA
Where we are now
 A core IC channel
 Open to all
 Core readership of about 40%
 It’s a known known
 Editorial framework
 Good mix of content
 Awareness campaigns
05/10/2017 Sarah Moffatt @projectmoffatt8

9. ©ACCA
Hitting rewind
05/10/2017 Sarah Moffatt @projectmoffatt9
Pilot
Formal
Positioning
Use cases
Tool
Agile

10. ©ACCA
Cutting through the noise – a digital space to help people managers
 Name change
 Moving to different email broadcast and
updated template
 Configuration of Arthur
 Speaking to HRBPs who have more local
access
 More development content
 Personalisation of content (business area
and duration in role)
 Stronger measurement of activity and role
05/10/2017 Sarah Moffatt @projectmoffatt10

11. Sarah Moffatt
05 October 2017
Cutting through
the noise –
a digital space to
help line
managers