How the digital workplace changed the vodka bottle — Baxter Willis
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Baxter Willis, of WM Reply, shows how Diageo's social intranet surfaced older designs.
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How the digital workplace changed the vodka bottle — Baxter Willis
- 1. How ‘digital workplace’ changed the vodka bottle BAXTER WILLIS, WM REPLY
- 8. Target 50% The Yammer story today… 38% active users • 59,921 posts and 74,460 replies • 415,646 likes • 2,400 groups (390 new this year).
- 9. How we got here… • Successful, on-time migration to O365 (2014) • Introduced Yammer to replace NewsGator (2014) • Phased out all box.com accounts and introduced OneDrive • Yammer Crowdsourcing (2015) • Refreshed portal homepage (2016) • Launched "Diageo TV" (2016) • Improved analytics (2016) Yammer is part of Mosaic – our Digital Workplace based on Office 365.
- 10. Lesson one: Exec Sponsorship Lesson two: Communications & Campaigns Lesson three: Training Lesson four: Analytics
Notas del editor
- Baileys plant 1935 – countess Howes 300% increase in visits to the Archive
- We built a homepage: Purpose of the site People and contacts Brand history and pop quiiz
- Alia armed with her new group Very little effort Thousands of members flocked That year visits to the archive (press
- 1970
- So they were our 2 favourite stories about employees who have really embraced social ways of working and turned it around to benefit the company But what about the rest of Diageo – how social are we? We are the #1 most active network on SWOOPs list of companies with more than 15,000 employees 38% of our employees are active – but that’s not good enough for us, we want to see that reach 50% Industry average 0.3% WHY? We position Yammer as “A place where employees can connect, collaborate and learn from each other, in a single open online space”
- What are the top lessons we learnt along the way?