Make your intranet a ROARing success - Kelly Freeman
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Kelly Freeman, of Interact, at Intranet Now Oct 2017.
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Make your intranet a ROARing success - Kelly Freeman
- 1. “Projects don’t fail at the end, they fail at the beginning.”
- 2. Make your intranet a ROARing success Kelly Freeman Interact Intranet
- 4. R RESEARCH
- 5. 1 2 3 4 5 6 Who Challenges and Barriers Technology and Environment Key Resources Wish List User Journey
- 6. Communication Collaboration TasksCulture O OBJECTIVES Information
- 7. S M A R T Specific - *exactly* what are you trying to achieve and who is the target audience? Measurable – how is it measured, what is it now, what is the target measurement? Achievable – can it actually be done? Resources, inputs, culture. Intranet alone? Realistic – is the future state a realistic one? Consider phased approach to big asks. Timebound – by when would you like to achieve the goal?
- 10. Accountable Consulted Informed Responsible Objectives News User Data Management Content Management Homepage management Workforce Head of Comms IT Department R IT Director - Intranet Manager R R C Content Managers C - - - - - - - - A A R I - R I I - I I C A A C A
- 11. R ROLL-OUT
- 12. Engaging people with your intranet Create awareness Make it relevant and useful Regular engaging and inspiring content Encourage and nurture interaction Seek out champions and influencers Get regular feedback Fix issues and answer questions quickly
- 13. Evolution of company intranets 75% 10% 15% Launch Communication 55% 25% 19% 12 months Collaboration 42% 35% 23% 36 months Business Processes
- 14. LEARN It’s a cycle of progress LISTEN • To the organisation you serve • To what is working for others • To the best research ACT • Try something • See what happens • Measure the results LEARN • What works and what fails • What should change • What to do differently REPEAT • Integrate what works • Try a new experiment • Continually improve impact
- 15. Intranet projects fail or don't live up to their potential because they lack direction, have low perceived value to the organisation, lack ownership and suffer poor adoption. DON’T LET YOURS BE ONE OF THEM
Notas del editor
- Read it out – set the reason why it’s important
- When, say, Nike want to create and launch a new pair of shoes, they do their market research. They might look at: Who is my customer? What are their needs and desires? What is their price point? What’s the best way to talk to them? What is fashionable?
- Surveys, focus groups, interviews, job shadowing Research ensures you understand your future users and it literally shapes what you execute You cannot spend too long getting to know your target audience but yet it is the part most often overlooked Consider creating some persona types so you can keep referring back to them Don’t forget your stakeholders What is the business need that this project is intending to address? What is it that we are fixing, trying to improve or solve? How does this project fit in with the organization’s business strategy? Is this a priority How will we know if the project is a success?
- Most common outcomes from an intranet project. Garnter/Forrester all reference these in their material and are the common ‘why’s?’ we see at Interact.
- From Glocal Giving – found by one of our charity customers. Nice little methodology to take away!