Wednesday August 28th, 2013 Webinar Hosting DonationMatch's Renne Zau How to maximize your fundraising through your Silent Auction

1. Renee Zau, Co-founder
www.donationmatch.com
For Nonprofits:
In-kind donations at your fingertips

2. © 2013 DonationMatch, Inc.
DonationMatch streamlines
how businesses & brands give
products and gift certificates
to your charitable events.

3. © 2013 DonationMatch, Inc.
Renee Zau
Co-Founder/CEO
Background
50+ charitable events
Nonprofit board member
13 years business franchisee/mentor
Trailblazer 20132013 Nominee

4. The Problem
© 2013 DonationMatch, Inc.
300 hours
soliciting event prizes
& gifts
YOU

5. YOU
© 2013 DonationMatch, Inc.
Want:
Easier handling
Verification
Promotion

6. YOU
© 2013 DonationMatch, Inc.
Want:
Targeted product
exposure

7. © 2013 DonationMatch, Inc.
Win-win connections
in clicks!
YOU

8. How It Works
© 2013 DonationMatch, Inc.
1. Your Nonprofit Profile1. Your Nonprofit Profile

9. How It Works
© 2013 DonationMatch, Inc.
2a. (Once Approved) Your Event Listings2a. (Once Approved) Your Event Listings

10. How It Works
© 2013 DonationMatch, Inc.
2b. Your Event Listings2b. Your Event Listings

11. How It Works
© 2013 DonationMatch, Inc.
2c. Your Event Listings2c. Your Event Listings
What makes
you attractive
to businesses
& brands

12. How It Works
© 2013 DonationMatch, Inc.
3a. Find Donations3a. Find Donations

13. How It Works
© 2013 DonationMatch, Inc.
3b. Find Donations3b. Find Donations
Request
items in
clicks

14. How It Works
© 2013 DonationMatch, Inc.
4. Event Prep: Print Certificates, Export Data4. Event Prep: Print Certificates, Export Data
No more
data entry!

15. © 2013 DonationMatch, Inc.
What Nonprofits are
Saying
"I just used DonationMatch for our
upcoming silent auction gala and found
some awesome items! It was easy to use -
a perfect site for busy people planning
events!"
- Beth S., Program Director, Kids' Turn
"It's [typically] uncomfortable to ask for
donations. With your site, the fear of rejection
or discomfort is gone! We require fewer
volunteers to find items to auction/raffle this
way.”
- Cyndy Martin, Treasurer & Walk Co-Chair
Scleroderma Foundation of Greater San Diego
"Thank you, DonationMatch! Five minutes of
inputting our nonprofit info for our event= over
$1,000 in donations the very next day!"
- Natalie F., Elementary School PTA President

16. renee@donationmatch.com
Join Us!
www.donationmatch.com
DonationMatch
donationmatch
© 2013 DonationMatch, Inc.

18. Auction Fundraising Success

19. How do we produce a great event every time?
Cater to your patrons!

20. Fundraising Event Activities
Common Activities
Silent Auctions
Live Auctions
Fund A Need
Raffles
Wine Pulls

21. Pre Event Decisions
Identify what we are trying to achieve?
- Donations, Awareness, New Supporters, Etc…
- This plays a important role choosing what type
of activities we want to have.
Who do we want attending the event?
- Current Supports, Attract New Supporters, Affluent Individuals, Etc..

22. Patron Attraction
Marketing our event properly is KEY for the foundation for our
success
Is our event congruent with the type of patron we want to attract?
- Find out what type of activities our patrons would have interest in.
Do we market our events properly (Think Like Corporate America)
- Activities people can participate in: Fun, exciting and fits the patrons
- Silent Auctions: Give a sneak preview and open the bidding early
- Live Auction: Fun and exciting

23. Fun & Exciting Flyer
Create awareness and excitement!

24. Improving Our Silent Auction
Treat our auctions like a retail store!
- People shop for what they like and others are attracted to the sales.
Find out what our patron like and will spend money on.
- Auction Reporting and Tracking
- Call and ask
What makes our auction stand out?
- Change up our items from year to year
- Put items together to create something different and higher value.
- More items do not always create more income
- Have price points for everyone in the room
Current Must Have Item: Men's watches, Cigar Boxes, Pet Baskets, Candy Baskets, Sporting items
during that season, Sports and Celeb Autograph items, Classic Jewelry,
Gift Cards to the top restaurants in your area, 3 Day Vacations

25. It’s Auction Time
Trends in Auction Functionality
 Mobile & Online Auctions
 Pre Launching the Auction
 Pre Authorizing Payment
 Silent Auction Closing After Live

26. Mobile Bidding
Patron Benefits:
- Creates fun activity for the patrons
- See and bid on items before the event starts
- Instant notification when they get outbid so they don’t forget to rebid
- Allow patrons to enjoy the event and not stand by the bid sheets all night
- Leave right after the auction is over without standing in a long line

27. Organization Benefits
What’s in it for the staff:
- Start Raising money before event starts
- Patron does not have to attend to participate
- Less volunteers need to run the auction
- Allow the staff to interact with the donors and sponsors
- No stressful collecting of bid sheets and data entry
- Instant Reporting
- Fast and Easy Checkout process

28. Why Pre Launching Your Auction
 This allows us to market and build excitement for our
event and the silent auction
 Patrons can start their bidding and donations before
the event starts

29. Pre Authorization
 Eliminates the checkout process and patrons can now pick up
their items with no long lines.
 Your Organization always collects the funds and does not
have to worry about becoming a bill collector

30. Increase Auction Activity
 Promote bidding from the front of the room. Don’t rely on a
text message to move people.
 Create a large excitement as the clock ticks down
 Leave auction open 10 minutes following the live auction.
(This allows those patrons who lost in the live auction to jump
back into the silent and bid more)

31. Checkout
 Fast & Efficient
- This is the last thing people remember at the end of the night.
- Pre Authorization create a pick up line with no payment
- Multiple line for credit card only and one for cash and check
- Proper amount of volunteers to help patrons get their items

32. Tracking for Our Next Event
 Whether we use mobile technology or pen and paper
we must track the activity in our auctions.
- What items had the most bids
- What created the most amount of money
- How money people participate
- Who bought what
- Top donors

33. Key Points
 We must know what type of patrons are attending our event and cater
the marketing to them. (Increase attendance and participation)
 Know what your patrons will be interested in purchasing in the auction
 Create a fun, enjoyable and easy way for individuals to bid and donate
 Develop a fast process for our patrons to checkout
 Follow up with you patron and donors right away

34. renee@donationmatch.com
Join Us!
www.donationmatch.com
DonationMatch
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© 2013 DonationMatch, Inc.

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