Women 2.0 is a nonprofit organization that aims to increase the number of female technology startup founders. It provides resources, mentorship and funding opportunities to over 30,000 members. The organization hosts various events including an annual startup competition called PITCH that has evaluated over 300 startups. Past PITCH winners like Foodspotting and Wildfire Interactive have gone on to receive funding. Sponsors of Women 2.0 events gain exposure to the organization's network of founders, executives and investors.

1. The next generation of entrepreneurs

2. why women 2.0?
Women 2.0 takes a fresh approach to women in
entrepreneurship. We reach over 30,000+ women technology
entrepreneurs and have a track record of discovering
opportunities and resources for women entrepreneurs.
We focus on:
Overcoming a lack of know-how, role models and experience
by finding the best available resources and presenting them in
an environment that is comfortable to our members.
Knowledge + Action = Real Change
Taking a no-nonsense attitude towards advancing women in
technology entrepreneurship.
Creating a strong, positive voice that focuses on WHERE WE

3. our mission and vision
MISSION
Increase the number of female founders of technology startups*.
*Technology startup definition: a technologist (scientist, engineer,
mathematician etc) is on the founding team.
VISION
Be the global source for innovative technology ideas from entrepreneurs
with at least one female founder.
Women 2.0 aims to be the best way to validate ideas and reach initial
launch of your idea.

4. did you know?
Historically, women-led companies
have received less than 9% of VC
investments; in 2007, the number of
funded female CEOs dropped to 3%1
Historically, women-led companies
have received less than 9% of VC
investments; in 2007, the number of
funded female CEOs dropped to 3%1
There are over 10 million privately-held,
There are over 10 million privately-held,
50% or more women-owned
50% or more women-owned
businesses in the US, accounting for
businesses in the US, accounting for
$1.9 trillion in annual sales.2
$1.9 trillion in annual sales.2
21.5% of women entrepreneurs
received angel investment in 2006.3
21.5% of women entrepreneurs
received angel investment in 2006.3
Women-owned ventures accounted for
Women-owned ventures accounted for
12.9% (up from 8.7% in 2005).3
12.9% (up from 8.7% in 2005).3
In tech startups, only 4% of firms had
women in senior technical positions,
only 10% of firms had a woman CEO,
In tech startups, only 4% of firms had
women in senior technical positions,
only 10% of firms had a woman CEO,
President, or Founder. 4
President, or Founder. 4
1. The Kauffman Foundation – Diana Project. Gatekeepers of Venture Growth: The Role and Participation of Women in the
Venture
Capital Industry,2004; Riddell, Lindsay. “Fewer Women CEOs.” San Francisco Business Times. Sept. 12, 2008.
2. Center for Women’s Business Research. Women-Owned Businesses in the United States, 2006: A Fact Sheet, 2006.
3. Jeff Sohl, Center for Venture Research, University of New Hampshire.
4. James N. Baron, Michael T. Hannan, Greta Hsu, Ozgecan Kocak. "In the Company of Women: Gender Inequality and the
Logic of
Bureaucracy in Start-Up Firms," Work and Occupations, February, 2007

5. what have we done about this in 4 years?
3 global startup competitions
3 global startup competitions
300+ startups
300+ startups
30+ Angel and VC judges
30+ Angel and VC judges
15,000 in the community -- future
founders, current founders and
15,000 in the community -- future
founders, current founders and
investors
investors
Tap into a diverse network of new
Tap into a diverse network of new
products and teams
products and teams
36 sold-out programs hosted since
36 sold-out programs hosted since
2006
2006
30+ startups launched with our
30+ startups launched with our
influence
influence

6. how can you benefit?
Align your brand with a community of
Align your brand with a community of
influencers and early adopters
influencers and early adopters
Contribute to the growth of new
Contribute to the growth of new
innovation and startups
innovation and startups
15,000 email list
15,000 email list
15,000 LinkedIn members
6,000 Twitter followers
4.000 Facebook friends
15,000 LinkedIn members
6,000 Twitter followers
4.000 Facebook friends
Communicate with your future
Communicate with your future
customers
customers
Promote your brand and product to a
Promote your brand and product to a
targeted audience of vibrant
targeted audience of vibrant
professional females
professional females

7. our members
We are experiencing exponential growth! We reach over
30,000+ members through our programs and events.
Demographics Between the ages of 21 and 45, multicultural
backgrounds
Functional areas Startup Founders (10%), Startup executives and
mangers (70%), Service providers (Lawyers, VCs, etc) (20%)
Industries Web and Mobile (80%) BioTech (10%) Consumer
electronics (10%)
Education Bachelors Degree (100%), Masters Degree (40%), PhD
(5%)
Geography Silicon Valley (80%) and Global (20%)
Reach on Social Media Facebook(3k) Linkedin(15k) Twitter (6.5k)
Highly motivated tech-savvy entrepreneurs and emerging self-starters
from top colleges: Berkeley, Stanford, Harvard, Columbia, Wharton, and
more.

8. PITCH: our annual competition

9. PITCH: our annual competition
PITCH is an annual celebration of women in
entrepreneurship.
Over 3 years, Women 2.0 has accepted more than 300 early stage business
plans from around the world. PITCH opens up the opportunity for women to
explore their entrepreneurial passion and build meaningful businesses with
resources offered by Women 2.0.
Industry Breakdown Global Dispersion
Web 2.0 (85%) US - Silicon Valley (82%)
Mobile 2.0 (5%) US - Outside Silicon Valley (6%)
Retail (5%) Canada (6%)
Biotech (2%) United Kingdom (3%)
India (3%)

10. past participants of PITCH
Women from diverse backgrounds have participated in
PITCH since 2007.
Women 2.0 programs provide the mentorship and resources needed for female
entrepreneurs to get their ideas off the ground. Here is a sampling of teams
that were finalists in 2009. Many other teams were evaluated, and some
received financing from venture sources.
CSRware Inc.
Carbon & Energy Business Intelligence SaaS software
measures, quantifies & models corporate costs & actions
to address growing market demand.
GenGreen
GenGreen is the preeminent aggregator of environmental
content online. We house the largest directory of green
businesses and organizations in the United States.

11. results
Startups that have participated in Pitch and other Women 2.0
programs have received invaluable mentorship and funding.
Women 2.0 aims not only to inspire, but to produce impactful results. Here are two
companies that received funding and went on to build products as a result of
Women 2.0 support and event participation.
Foodspotting (Startup Weekend 2009)
Foodspotting is a visual local guide that lets you find dishes
instead of just restaurants. Foodspotting received Angel Funding
from investor Dan Martell from its pitch at San Francisco’s
Women 2.0 Startup Weekend.
Wildfire Interactive (Pitch 2009)
Wildfire Interactive, Inc. is a technology company specialized in
developing simple tools that enable organizations to engage users
of social network sites such as Facebook and Twitter. Wildfire
Interactive was a participant in Pitch 2009 and was initially funded
by Dave McClure from Founder’s Fund, a judge in Pitch 2009
and Women 2.0 supporter. Today, Wildfire has since received $4M in
funding.

12. past pitch judges
Angela Strange (Senior Associate, Bay
Partners)
Anurag Nigam (President, Sand Hill Angels)
Carol Sands (Founder, The Angels’ Forum)
Chris Shipley (Founder, Guidewire Group)
Christine Herron (Partner, First Round
Capital)
Dave McClure (Partner, Founders Fund)
David Hornik (Partner, August Capital)
David Stern (Clearstone Venture Partners)
Esther Dyson (Founder, ED Ventures)
Georges Harik (Angel Investor)
Katherine Barr (Partner, Mohr Davidow
Ventures)
Kevin Jones (Partner, Good Capital)
Lara Druyan (Partner, Allegis Capital)
Michael Moritz, (Partner, Sequoia)
Marianne Wu (Mohr Davidow Ventures)
Mark P. Jacobsen (Managing Director, O’Reilly
Alphatech Ventures)
Marleen McDaniel (Women.com, CEO
Emeritus)
Navam Welihinda (Senior Associate, Sierra
Ventures)
Rob Hayes (Partner, First Round Capital)
Saad Khan (CMEA Ventures)
Stewart Bonn (Angel Investor)
Tami Zhu (Head of M&A, AOL)
Tim Draper (Partner, Draper Fisher Jurvetson)
Venky Ganesan (Partner, Globespan Venture
Partners)
William Bunker (White Space Ventures)

13. pitch prizes
Each year Women 2.0’s judges of PITCH declare a winning
startup and that startup receives a unique set of prizes. Here
is an example of past year PITCH Prizes
Exclusive Investor meeting
Women 2.0 arranges a meeting with an iconic investor for the founding team to
gain honest and constructive feedback. These iconic investors have included:
Michael Moritz (Sequoia), Tim Draper (DFJ), Esther Dyson (ED Ventures)
Office Space
We grant the founding team 6 months free office space from places such as Plug n
Play.
Marketing and PR Support
We grant the founding team 6 months of free marketing and PR support from firms
such as MWW Group and Jones PR.
Legal Support
We grant the founding team 6 months of free legal support form first such as
Pillsbury law.

14. Support: PITCH

15. our supporters & sponsors

16. how have sponsors benefited?
Women 2.0 works directly with each sponsor to establish a
basic and customized set of benefits for their support.
Microsoft
Women 2.0’s long standing relationship for 4 years with Microsoft has provided a
steady stream of startups to Microsoft’s BizSpark Program given our reach to
hundreds of startups, globally. Near 30% of Women 2.0’s PITCH attendeeds
became Microsoft BizSpark members.
Various Web 2.0 Startups: Involver, Slideshare, Polyvore, Eventbrite
As sponsors for PITCH each startup acquired new users. Women 2.0’s community
is composed of social, early adopters, an ideal audience for these startups.
Pillsbury Law
As annual sponsors, for the past 3 years, Pillsbury gains by access to early stage
startup seeking legal support which convert into long-term clients over the years.
Various service providers: MWW Group, Trivium Corporate Solutions
As sponsors of PITCH, these service providers have gained new clients via Women
2.0, through exposure and our direct referral.

17. more about PITCH 2010
PITCH 2010 is a startup competition and an annual
conference – the most important program for Women 2.0
each year.
Attendance: 500+
Startup founders, startup executives, sponsors, angel investors and venture
capitalists.
Format: 3 sets of pitches, 3 keynotes, all day
3 sets of “American idol” style pitches from Web, Mobile and Cleantech founders
with investor feedback
3 Keynotes include (proposed): Diane Green (VMWare), Esther Dyson (ED
Ventures), Caterina Fake (Hunch, Flickr)

18. sponsorship levels
Platinum ($25k +)
•“Your Company Name” Pitch Prize for Pitch Winner
•A table to distribute materials and demo
•10 minutes to speak at PITCH 2010 about your company
•Option to hang banner with your Logo on Pitch stage
•Company name and info prominent on event registration page as Platinum
sponsor, in program guide, and Women 2.0 website for 12 months
• 30 Tickets to the event (4.5k value)
•Option to select/place two (2) judges for the final judging event and (2) judges for
first round judging
•Option for dedicated video in Women 2.0 video series
Gold ($10k)
•A table to distribute materials
•3 minutes to speak at PITCH 2010 about your company
•Option to hang banner with Logo on Pitch stage
•Company name and info included as Gold sponsor on event registration page,
program guide, and Women 2.0 website for 12 months
•Option to select/place one (1) judge for final judging event and one (1) judge for
first round judging
•15 Tickets to the event (2.25k value)

19. sponsorship levels
Silver ($5k)
•Option to hang banner with your Logo on Pitch stage
•Mention of your company’s support at PITCH 2010
•Company name and info on event registration page and Women 2.0 website as
Silver sponsor
•5 tickets to conference (750 value)
•Option to select/place two (2) judges for first round event.
Cocktail Hour Sponsorship ($2.5k)
•Hosted cocktail hour before event sponsored with “Your Company Name”
•Mention of your company’s support at PITCH 2010
•Option to hang banners and distribute schwag in cocktail area
•Branding in program guide and web promotion on Women 2.0 website
•Company name and info included on event registration page