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SOCIAL MARKET
VALUES FOR YOUR

LIFE!
thesocialmarket.it
PUSH: civic startup based in Palermo

Ines Bajardi: architecture firm based in Zurich and Milan

São Paulo, Brasil
January 28th 2014

SOCIAL MARKET
WHY
São Paulo, Brasil
January 28th 2014

SOCIAL MARKET
CITIES
São Paulo, Brasil
January 28th 2014

SOCIAL MARKET
ARE
São Paulo, Brasil
January 28th 2014

SOCIAL MARKET
DIRTY
São Paulo, Brasil
January 28th 2014

SOCIAL MARKET
NOISY
São Paulo, Brasil
January 28th 2014

SOCIAL MARKET
POLLUTED
São Paulo, Brasil
January 28th 2014

SOCIAL MARKET
DANGEROUS
São Paulo, Brasil
January 28th 2014

SOCIAL MARKET
BECAUSE OF
São Paulo, Brasil
January 28th 2014

SOCIAL MARKET
CITIZENS
São Paulo, Brasil
January 28th 2014

SOCIAL MARKET
smart cities
smart citizens
smart communities

São Paulo, Brasil
January 28th 2014

SOCIAL MARKET
smart cities
smart communities
smart citizens

São Paulo, Brasil
January 28th 2014

SOCIAL MARKET
smart cities
smart communities
smart citizens

São Paulo, Brasil
January 28th 2014

SOCIAL MARKET
smart communities
identify shared values
convert values in goods
share goods within the community
make an alternative and innovative market

São Paulo, Brasil
January 28th 2014

SOCIAL MARKET
smart communities
SOCIAL MARKET

virtual/real interaction
gamification
easy user experience
sustainable business model
São Paulo, Brasil
January 28th 2014

SOCIAL MARKET
work

mobility

energy

education

4 DOMAINS
São Paulo, Brasil
January 28th 2014

SOCIAL MARKET
HOW

SCORES FOR ACTIONS
São Paulo, Brasil
January 28th 2014

SOCIAL MARKET
1.Kato opens the app and chooses the domain

São Paulo, Brasil
January 28th 2014

SOCIAL MARKET
2.He checks the list and joins a task

São Paulo, Brasil
January 28th 2014

SOCIAL MARKET
3.Kato shares his work with community

São Paulo, Brasil
January 28th 2014

SOCIAL MARKET
4.John loves fresh and local food

São Paulo, Brasil
January 28th 2014

SOCIAL MARKET
5.He spends points to get Kato’s goods

São Paulo, Brasil
January 28th 2014

SOCIAL MARKET
WHAT’S BEHIND
São Paulo, Brasil
January 28th 2014

SOCIAL MARKET
third part services

web app
energy
work
mobility
education

- trafficO2
- smart trash bin
- etc.

API
uniform
rewards
metrics
the social market

deployed on
São Paulo, Brasil
January 28th 2014

SOCIAL MARKET

cloud
FI-WARE technologies

Core

object storage

object storage GE - fiware implementation

API

authentication service (OAUTH)

identity management - digital self
Webstack

the social market

São Paulo, Brasil
January 28th 2014

symfony2 (PHP)
Nginx
MySQL
SOCIAL MARKET
webApp

FI-WARE technologies
notification system

orion contextBroker
object storage

object storage GE - fiware implementation
Webstack

HTML5 + CSS3 + jQuery
Symfony2 (PHP)
Nginx
MySQL
São Paulo, Brasil
January 28th 2014

SOCIAL MARKET
WHERE
2 TESTING SCENARIOS

São Paulo, Brasil
January 28th 2014

SOCIAL MARKET
ROGOREDO / MILAN

FAVARA / SICILY

ROGOREDO / MILAN

FAVARA / SICILY

a new development area

the inner, historical city

?

São Paulo, Brasil
January 28th 2014

SOCIAL MARKET
partners’ network
ROGOREDO / MILAN

a new development area

São Paulo, Brasil
January 28th 2014

FAVARA / SICILY
the inner, historical city

SOCIAL MARKET
thesocialmarket.it
Mauro Filippi
m.filippi@wepush.org

São Paulo, Brasil
January 28th 2014

Claudio Esposito
c.esposito@inesbajardi.com

SOCIAL MARKET

Andrea Tosatto
a.tosatto@wepush.org

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Social Market - Fi-Ware Challenge (Sao Paulo, Brazil - 28 Jan 2014)