Find out more about social media for business, watch videos showing various social networks, learn how social media is evolving and learn what you have to do to get your company on the social web.

1. Social Media for B2B By Roger Kondrat Social Media Strategist

2. Who is Roger Kondrat? Entrepreneur Professional Speaker (Canada, UK, US) Online Marketing Consultant Blogger Hockey & Rugby lover

3. What are we going to talk about? The Web today What is social media? Who is using social media? Why social media is being used? What are the results when social media is being used properly? Social Media Tips and Timbits

4. What is Social Media? Social media revolution video http://www.youtube.com/watch?v=sIFYPQjYhv8

5. Social Media is…. It is the collaboration or sharing of information between two or more people online

6. Social Media Control Control is an illusion. If you don’t believe me just ask ‘poochy’

7. Connect don’t shout Broadcasting Conversations & Relationships

8. Conversations are taking place Are you getting involved? Or not?

9. Social Media looks like….

10. What can I use social media for? Customer service Product development Sales Marketing Building relationships Competitor analysis PR

11. Social Media may feel like….

12. Wow..

13. Clients How do you find them now? Golfing? Calling? Existing mailing/contact lists? Does anyone get clients via the web? Google? Do you analyze web traffic to your website?

14. Inbound Marketing!- You Outta Know Video http://www.youtube.com/watch?v=4-lGe5MnBlY

15. ‘Like all marketing efforts, the quality of your experiences will vary!’

17. Social Media around the World.

19. Who is NOT using Social Media?

22. Dell

23. 12 Million Canadians – 76% growth this year

25. ‘Engage the hidden buyers!’

26. Technographics of your clients *This is how people use technology According to Forrester 91% of these technology decision-makers were Spectators 69% of those surveyed said they were using this technology for business purposes. Only 5% are non-participants. 55% of these decision-makers were in social networks (Joiners) — despite being mature businesspeople and not college students The level of participation for business purposes is also very high

27. The new Paradigm Client Self-Service Knowledge sharing for a price Client research Learning Relationship building Community users remain customers 50% longer than non-community users

28. What can happen when social media is used wisely?

29. B2B Guru’s – Did you know? Company is 10 years old 14 employees total Wrote a book on ‘Simple’ Over 3 million people use their Project Management product Basecamp 250,000 unique visitors 87,000+ backlinks

31. Started in 1987

34. Social Media Strategy Checklist What are your goals? Why Social Media? Which type of social media platform is best? Twitter? Facebook? How whey these platforms/tools help you to achieve success Control? Resources How will you measure success?

35. L.A.M.A. Listen Act Measure Adapt

37. Conversion rates

38. Traffic

39. Adapt

40. Research

42. West17Media Strategic Planning and Consulting Reputation Management Custom Training & Workshops Crisis Management Search Engine Optimization Custom Analytics Implementation Social Software Development

43. Questions?

44. Contact Details http://www.west17media.com http://twitter.com/west17media http://www.facebook.com/west17media