1. What Are Meta Tags
Meta tags are HTML codes that are inserted into the header on a web page, after the title tag.
They take a variety of forms and serve a variety of purposes, but in the context of search engine
optimization when people refer to meta tags, they are usually referring to the meta description
tag and the meta keywords tag.
META tags are essentially tags which describe your web site to the search engine spiders. These
tags previously factored into the ranking aspect of search engines, but this is no longer the case.
META tags now are responsible for telling the spiders what your site is about. What your META
tag says may determine what kind of description your site has on search engine results. However,
like we’ve said, these tags do NOT factor into ranking. So no matter how many keywords you
use in the META tag, you will not get any higher of a ranking.

2. Title and Description Tag in Search Results
Meta Description Meta Title

3. What are Title Tags?
Title tags, on the other hand, are a factor in the search engine rankings. If you look to
the top left of this page, you’ll see the name of this site and probably a brief
description of what this site is about. This is the title tag. A title tag will typically come
in this form: “Name of the site – brief description of site”. The title tag is particularly
important because it is the first thing people and spiders will see when looking at your
site. For instance, when a person sees your site in a search engine, the title tag will be
the title for your site’s listing. Thus, it is important that, when creating title tags, you
make sure that they are SEO and people friendly.Using a keyword in the title is a good
idea, but only if it fits in the title.

4. What is Description Tag
Meta Descriptions, which are HTML attributes that provide concise explanations of the
contents of web pages, are commonly used by search engines on search result pages to
display preview snippets for a given page.
Optimal Length for Meta Description
Roughly 155 Characters
Syntax For writing Meta Description
<meta name "description" content="Here is a description of the applicable page">
Meta description tags, while not important to search engine rankings, are extremely
important in gaining user click-through from search engine result pages (SERPs). These
short paragraphs are webmasters opportunity to advertise content to searchers and let
them know exactly what the given page has with regard to what they’re looking for.
The meta description should employ the keywords intelligently, but also create a
compelling description that a searcher will want to click. Direct relevance to the page and
uniqueness between each page’s meta description is key. The description should optimally
be between 150-160 characters

5. Other Meta Tags
Meta Keywords: The Meta Keywords tag is used to list keywords that define the content of your site. In addition to words
from the title, document body, and other areas search engines use keywords to properly index your site. The Meta
Keywords tag is typically used for synonyms and alternates of title words
Meta Robots: The Meta Robots tag controls search engine robots on a per-page basis. It tells Robots they may traverse
the page, but not index it.
Meta Author: The Meta Author tag will display the author of the document. This Meta tag will reference the name of the
person who developed the HTML/XML document being viewed. If you use the Meta Author tag, it is recommended to use
it with the author's first and last name. It is not recommended to have the inclusion of the author's email address due to
the proliferation of Spam.
Meta Revisit-after: How long you would like a search engine to wait before looking at your webpage again.
Meta Expires: When the content will be outdated..
Meta Content-Language: What language your document is written in. US English is identified as en-us
Meta Revisit-after: How long you would like a search engine to wait before looking at your webpage again.

6. Thank You