The document discusses empowering the travel industry through improved content distribution and management in the digital age. It outlines some of the challenges with outdated content models where information is lost or delayed as it moves through different industry players. The proposed solution, Wetu, creates an open database and technology to simplify content distribution, allowing suppliers to easily share rich, interactive content with tour operators, travel agents and customers. Wetu's tools like an API, widgets and brochures aim to provide a more engaging online experience and empower industry members to better market and sell travel products.

1. Empowering the Travel Industry
in the Digital Age

2. Modern shoppers want
Rich, Interactive, Engaging Content
THE IMPORTANCE OF CONTENT
If you do not supply Content they will go
elsewhere to find it
@WetuAfrica

3. The Industry is here to stay but it does
need to adapt and compete better.
THE INDUSTRY IS HERE TO STAY
The biggest challenge is to improve the
travellers online buying experience
@WetuAfrica

4. DISTRIBUTION
Via the Internet
• Email
• Library
• Dropbox
Trade Shows / Sales Reps
• Disk / Flash Drive
OUTDATED CONTENT DISTRIBUTION MODEL
SUPPLIERS
@WetuAfrica
TOUR OPERATOR
VERY TIME CONSUMING

5. OUTDATED CONTENT DISTRIBUTION MODEL
SUPPLIERS
TOUR OPERATORS
1000s of Suppliers
100s of Tour Operators

6. DISSAPPEARING CONTENT
TEXT
IMAGES
VIDEOS
VIRTUAL TOURS
MAPS
IN-DEPTH INFO
ROOM INFO
ACTIVITIES
SUPPLIER OPERATOR AGENT CLIENT
TEXT
IMAGES
TEXT
IMAGES
MAPS
ACTIVITIES
ABC ABCABC
The longer they spend researching the
more chance they will find something
else or change his mind

7. Content is never going to travel along the
industry channels using this model
It simply has to change!!
CONTENT MANAGEMENT & DISTRIBUTION

8. How do simplify this content model?
How do you get Content to travel along
the industry channels and into the Sale ?
THE CHALLENGE

9. WETU’S SOLUTION
To do this we have:-
1. Created an Open Database
2. Developed Technology to:-
• Make content easily accessible and simple to
use & distribute
• Create engaging digital sales & marketing
material for the industry channels

10. OUTDATED CONTENT DISTRIBUTION MODEL
SUPPLIERS
TOUR OPERATORS
1000s of Suppliers
100s of Tour Operators

11. SIMPLIFIED CONTENT DISTRIBUTION
SUPPLIERS
TOUR
OPERATORS
ONE STOP CONTENT SHOP
DMO
GDS OTA
IDS
AGENTS

12. CONTENT DISTRIBUTION
WETU has developed numerous ways for
suppliers to distribute content to the
industry.

13. CONTENT DISTRIBUTION TOOLS
Content API
• Website (via CMS or Direct)
Content Widget
• Website
• Blog
• Social Media

14. CONTENT DISTRIBUTION TOOLS
Content API
• Website (via CMS or Direct)
Content Widget
• Website
• Blog
• Social Media
iBrochures (re-brandable)
• Physical Distribution of Content
• Sales Tool for Tour Operators & Agents

15. iBROCHURE
Brochures  iBrochures

16. CATALOGUE
Catalogues  Virtual Catalogues

17. ADDITIONAL TOOLS FOR SUPPLIERS
Wetu also allows you to create numerous
modern sales and marketing tools.

18. FACEBOOK APP
Facebook Apps

19. MOBILE WEBSITES
www.kensingtonplace.co.za

20. Simple Effective Distribution & Management
Collateral Consistency
Simplify your Content Management & Distribution
Quick & Effective Distribution
Save Time (for Products and the Trade)
Trade can sell you better

21. EMPOWERING THE TRADE
Helping the Trade Sell you more Effectively
IMPORTANT ISSUES
• Quick & Easy Access
• Simple to Use
• Can be passed on (Re-brandable)
• Empowers the person selling

22. MARKETING & SALES TOOLS
Providing Engaging rich interactive buying experience
Google Maps  Enhanced Google Maps
ENHANCED GOOGLE MAP

23. PAPER ITINERARY
MARKETING & SALES TOOLS
VIRTUAL ITINERARY

24. MARKETING & SALES TOOLS
Brochures  iBrochures

25. MARKETING & SALES TOOLS
Catalogues  Virtual Catalogues

26. TRAVEL ITINERARY OF THE FUTURE

27. ITINERARY APP: TRAVEL DOCUMENTS ON MOBILE
Download the Itinerary App from iTunes / Google Play and enter the personal
code ON6H1V

28. TRAVEL ITINERARY OF THE FUTURE
Download the Itinerary App from iTunes / Google Play and enter the personal
code ON6H1V

29. WETU ITINERARY BUILDER
VIRTUAL ITINERARY PRICING TEMPLATEPAPER ITINERARY ITINERARY APP
ITINERARY BUILDER
ONE INPUT – MULTIPLE OUTPUTS

30. Tour Operators
• 80+ Tour Operators (clients)
• 100/ 1000s of Tour Operators & Agents freely
accessing Content
Suppliers
• 500+ Luxury Suppliers (Upgraded Listing)
• 2000 free managed listing (8000+ properties in Wetu)
• Managing Content for Nightsbridge (3000+ properties)
Distribution
• 800 + unique visitors each day (growing each week)
• Majority outside of Africa
WETU NOW

31. PRODUCTS – HOW TO USE WETU

32. TOUR OPERATORS: HOW TO USE WETU