Redefining PR in the 21st Century:
While many people still relate “public relations” to media relations, “true” PR is about building relationships with stakeholders to benefit your business. This session discusses how digital and social technologies empower you to do this.
10. 8)/%Z1U1U%
S &-7$H%F-7'(%-4%LQ+%7'(,-./0(M%(H-CH9130-C"43%4$E-4$H%7'(,-./0(%
S T0"7G1$4#1.-0,$0%(,-0/%
:)-%
S UVW19/$0%-H#%X/C/H09%(,-0/%"4%LQ+%
S P-,%X'(,%X/C/H09*%H-B/M%7-..",./4,%,-%(/0B"7/M%,0'(,%%
:)$,%
S <0-C%($H/(%
S T'"H#%7-..'4",9@%$4#%7-4B/0,%,)/.%
:)9%
S YVVZ%1%YVUV%
:)/4%
S 5-./%$#B/0E("43%
S 80$#"E-4$H%/$04/#%./#"$%
:)/0/% S 5-7"$H%(",/(%