2. Company Profile :
 Type : Public Korean
 Traded as : KRX: 005930, KRX:005935, LSE:SMSN, LSE:SMSD.
 Industry: consumer electronics, Telecommunications,
Semiconductor.
 Genre : electronics
 founded: 1969
 Head quarters: Suwon, South Korea
 Area served: World wide
 Key People: Chairman : LEE KUN-HEE
 Products : FMCD, semiconductors, telecommunications
 Revenue: KRW 201.103 trillion (2012)
 Profit : KRW 23.845 trillion (2012)
 Total assets : KRW 181.071 trillion (2012)
 Owners : Lee KUN-HEE & affiliates
 Empolyees : ` 221,726 (2012)
 Parent : Samsung group
 Samsung website: www.samsung.com

3. Foundation
 Samsung was founded in 1938 in by Lee-Byung-chull
and was originally named Samsung Sanhoe.

4.  joined the electronic industry in the late 1960's.

5. Mission
Old
 "Economic contribution to the nation,"
 "Priority to human resources,"
 "Pursuit of rationalism.“
Current
 "We will devote our human resources and
technology to create superior products and
services, thereby contributing to a better global
society."

6. Startup
 On March 1, 1938, founding chairman Byung-Chull Lee
started a business in Taegu, Korea, with 30,000 won.
 At the start, his business focused primarily on trade
export, selling dried Korean fish, vegetables, and fruit
to Manchuria and Beijing. In little more than a decade,
Samsung-which means "three stars" in Korean-would
have its own flour mills and confectionery machines,
its own manufacturing and sales operations, and
ultimately evolve to become the modern global
corporation that still bears the same name today.

7. Failure
 In 1953 Korea war, Samsung lost its all assets.
 Lee Byung Chull was forced to leave Seoul and started
a sugar refinery in Busan named Cheil Jedang
 After the war, in 1954, Lee founded Cheil Mojik and
built the plant in Chimsan-dong, Daegu. It was the
largest woollen mill ever in the country and the
company took on the aspect of a major company.

8. Revival
 In 1958, Ankuk Fire & Marine Insurance acquired.
 In 1963, DongBang Life Insurance acquired.
 In 1966, Joong-Ang Development established.
 In 1969, It started Electronic Industry, Samsung-Sanyo
Electronics established (renamed Samsung Electro-
Mechanics in March 1975 and merged with Samsung
Electronics in March 1977)

9. Gaining Momentum
 In 1970, production of Black-and-white TV (model: P-
3202)
 In 1976, 1 millionth black-and-white TV produced.
 In 1977, started export of color televisions.
 In 1978, 4 millionth black-and-white TV (most in the
world) produced.

10.  1979, Began mass production of microwave ovens.
 1981, first microwave ovens (model: RE-705D) exported
(to Canada), 1 millionth color TV produced.
 1982, 10 millionth black-and-white TV produced.
 1984, First VCRs exported to the US

11.  Korea Telecommunications Corp. is renamed to
Samsung Semiconductor & Telecommunications Co.
and merged with Samsung Electronics. Home
appliances, telecommunications, and semiconductors
selected as core business lines.
 1989, 20 millionth color TV produced.
 1991, development of mobile phone handset
completed.

12. Innovations
 1986, developed the world's smallest, lightest 4mm
video tape recorder.
 1993, Samsung Advanced Institute of Technology
(SAIT) developed first-ever digital video disk recorder
(DVD-R)
 1992, Development of world's first 64M DRAM
completed
 1996, Developed world's fastest CPU (central
processing unit), the Alpha chip
 1998, World's first 128M SDRAM introduced.

13.  1999, world's 1st to offer full lineup of digital TVs,
developed watch phone, MP3 phone and TV phone,
developed the world's first 3D TFT-LCD Monitor
 2000, developed world's first 512Mb DRAM.
 2002,producition using 300mm wafer and 90nm
processing technology started.
 2004, world's 1st to develop and demonstrate Mobile
WiMAX

14.  2006, world's 1st Blu-ray Player launched, world's 1st
50nm 1Gb DDR2 DRAM developed, Developed the
world's first real double-sided LCD
 2007 ,world's 1st 64Gb NAND flash memory developed
 2009, Displayed the world’s thinnest TV (6.5mm) at
CES, Developed the world’s thinnest 3mm LED TV
panel, Announced “bada” its own smart phone
platform.

15. Adapted to change
 From low end electronics products to high end products
 From low technology products to high technology
products
 OEM and parts supplier to Branded product
manufacturing
 From co-operating with Japanese major electronics
companies to own research and development.

16. Vision for 2020
 “ Inspire the World, Create the Future.”
 This new vision reflects Samsung Electronices'
commitment to inspiring its communities by
leveraging Samsung's three key strengths: 'New
Technology,' 'Innovative Products,' and 'Creative
Solutions.'
 Promoting new value for Samsung's core networks:
industry, partners, and employees.
 Samsung hopes to contribute to a better world and a
richer experience for all

17. Objective
 Maintain competitiveness.
 Lead the Digital convergence revolution.
 Create products that inspire digital integration across
the entire company.
 Become Market oriented enterprise.

19. Strategy
 Blue Ocean Strategy
 Value Innovation, first component of Blue Ocean Strategy is
Samsung's primary tool for product development.
 Value Innovation Program centre was started in 1998 and it was
playing a very key role in rapid growth of Samsung to world top
consumer electronics company.
 Many cross-functional Blue Ocean Project teams were at work
and had ingrained the approach in the corporate culture with an
annual conference presided over by their entire top
management.
 Within 5 years of entering the mobile phone market, in 2003
Samsung has become the No2 player in the mobile phone
market.

20.  In 2006, samsung launched Market Driven Change, where
its focus was on the consumer insights and how to develop
better and new products using them. Flat Panel LCD TV
was one of the successful result of MDC. and that TV
helped Samsung to overtake Sony in the LCD market.
 Samsung is developing an OS, Tizen in collaboration with
Intel and it is considered to be compatible for all
smartphones and laptops. Recent patent lawsuit with
Apple is forcing the biggest Android phone manufacturer
to stay away from Android and focus on developing a
unique operating system.

21. Core competencies
 Chips and Flash Memory
 LCD Display and OLED Display
 Marketing Chain
 Ergonomic Product Design

22. Performance
2009 2010 2011
136,324
154,630
165,002
10,925
17,297
16,250
Sales And Operating Profit
(in billions of KRW)
15
4,
63
0
Sales
Operating Profit

23. 2009 2010 2011
(14,177)
(23,985)
(21,113)
18,522
23,827
22,918
Cash Flows from Operating
Activities
Cash Flows from Investing
Activities

24. Competitiors
 Apple
 Nokia
 Sony
 HTC
 Lenovo

25. Social Responsiblities
 Samsung has been helping the world create a
sustainable and green enviroment
 Promote and use sources and renewable energy such
as solar power, wind power, and hydrogen fucel cells
 participates in global recycling

26.  Samsung launched the Hope for Children program to
raise awareness for childhood education and
healthcare.
 Samsung's solve for Tomorrow program also helps the
National Education for Assistance Dog Services
 Samsung will donate $3million to America Red Cross
to aid in the Hurricane Sandy relief.

27. Strategic partners
 Microsoft
In laptop and netbook
 Segate
Hard disk manufacturing and technology share
 Intel
CPU and Software development
 Dell ,HP and other laptop makers
Memory and SSD drives

28. Merger and takeover
 Rollei
Samsung Techwin acquired a German camera-maker Rollei on 1995. Samsung (Rollei)
used its optic expertise on the crystals of a new line of 100% Swiss-made watches,
designed by a team of watchmakers at Nouvelle Piquerez S.A. Rolex sees this front-line
battle as vital for the entire Swiss watch industry. Rolex has succeeded in keeping Rollei
out of the German market. On 11 March 1995 the Cologne District court prohibited the
advertising and sale of Rollei watches on German territory.
 AST Research
Samsung bought AST (1994) and tried to break into North America, but the effort
floundered. Samsung was forced to close the California-based computer maker following
mass defection of research staff and a string of losses.
 Rothschild
Samsung Securities Co., Ltd. and City of London-based N M Rothschild & Sons (more
commonly known simply as Rothschild) have agreed to form a strategic alliance in
investment banking business. Two parties will jointly work on cross border mergers and
acquisition deals.[53]

29.  MEDISON Co.,Ltd. – Ultrasound Monitors
In December 2010, Samsung Electronics Co. bought MEDISON Co.,Ltd., a
South Korean medical-equipment company, the first step in a long-discussed
plan to diversify from consumer electronics.[54]
 Grandis Inc. – memory developer
In July 2011, Samsung announced that it had acquired spin-transfer torque
random access memory (MRAM) vendor Grandis Inc.[55] Grandis will become
a part of Samsung's R&D operations and will focus on development of next
generation random-access memory.[56]
 Samsung and Sony joint venture – LCD display
On December 26, 2011 the board of Samsung Electronics approved a plan to
buy Sony's entire stake in their 2004 joint liquid crystal display (LCD) venture
for 1.08 trillion won ($938.97 million).[57]

30.  mSpot, Inc – Music Service
On May 9, 2012, mSpot announced that it had been acquired by Samsung
Electronics with the intention of a cloud based music service. The succeeding
service was Samsung Music Hub.
 NVELO, Inc. – Cache Software Developer
In December 2012, Samsung announced that it had acquired the privately held
storage software vendor NVELO, Inc., based in Santa Clara, California. NVELO
will become part of Samsung's R&D operations, and will focus on software for
intelligently managing and optimizing next-generation Samsung SSD storage
subsystems for consumer and enterprise computing platforms.
 NeuroLogica – Portable CT scanner
In January 2013, Samsung announced that it has acquired medical imaging
company NeuroLogica, part of the multinational conglomerate’s plans to build
a leading medical technology business. Terms of the deal were not disclosed.

31. Reference
 www.samsung.com
 http://www.forbes.com/sites/haydnshaughnessy/2013/
02/28/is-samsung-the-new-apple/
 http://www.businessweek.com/stories/2003-06-
15/the-samsung-way
 http://en.wikipedia.org/wiki/Samsung_Electronics
 http://en.wikipedia.org/wiki/Samsung_Group