Más contenido relacionado La actualidad más candente (20) Similar a QR Codes Decoded (20) QR Codes Decoded1. QR Codes Decoded A Crash Course for Marketers on the Present and Future of QR Eric Anderson VP of Marketing White Horse © 2011 White Horse Productions, Inc. 1-877-471-4200 2. What exactly is a QR code anyway? QR stands for “quick response.” It’s an open-source “2d barcode” format that can be read by a smartphone’s camera and linked to useful content. © 2011 White Horse Productions, Inc. 1-877-471-4200 3. QR is just one of many 2d barcode formats. QR But unlike these others… © 2011 White Horse Productions, Inc. 1-877-471-4200 4. It’s everywhere, and it’s here to stay (for now). © 2011 White Horse Productions, Inc. 1-877-471-4200 5. QR codes appeal to marketers because they can help to overcome some of our most persistent challenges… The gap between offline ads and online action © 2011 White Horse Productions, Inc. 1-877-471-4200 6. QR codes appeal to marketers because they can help to overcome some of our most persistent challenges… Limited shelf and packaging space © 2011 White Horse Productions, Inc. 1-877-471-4200 7. QR codes appeal to marketers because they can help to overcome some of our most persistent challenges… Consumers’ limited time and attention © 2011 White Horse Productions, Inc. 1-877-471-4200 8. QR codes appeal to marketers because they can help to overcome some of our most persistent challenges… Measurable interaction in traditional media © 2011 White Horse Productions, Inc. 1-877-471-4200 9. But are consumers down with QR? We needed to know. http://www.whitehorse.com/mobile-retail/ In spring 2011, we conducted an ethnographic study of in-aisle use of mobile. We followed it with a survey of 390 smartphone users. © 2011 White Horse Productions, Inc. 1-877-471-4200 10. Our survey found that adoption is gaining rapidly among smartphone users. QR code/barcode scanning among mobile shoppers (n=329) © 2011 White Horse Productions, Inc. 1-877-471-4200 11. And contrary to claims that QR is a novelty, we found that consumers who start scanning tend to keep scanning. QR code/barcode scanning among mobile shoppers (n=329) © 2011 White Horse Productions, Inc. 1-877-471-4200 12. BUT there are problems… Every single one of our study participants who attempted to scan a QR code in the store struggled with it. Marketers and retailers aren’t giving consumers enough help with this new experience, creating a real risk of backlash. © 2011 White Horse Productions, Inc. 1-877-471-4200 13. Best practice #1: Adequate instructions and support. © 2011 White Horse Productions, Inc. 1-877-471-4200 14. Best practice #2: Context must drive content. © 2011 White Horse Productions, Inc. 1-877-471-4200 15. Best practice #3: Measure, measure, measure, and optimize. © 2011 White Horse Productions, Inc. 1-877-471-4200 16. The bottom line: Don’t invest in QR without investing in QR experience design. Thank you!Questions?Eric Andersoneanderson@whitehorse.com © 2011 White Horse Productions, Inc. 1-877-471-4200 Notas del editor Jen Jen Jen Jen Tesco in Korea Jen Jen Jen Jen Jen Jen Jen A QR code management platform is a must-have. They range from very low cost, software as a service models to white label APIs. The right solution depends on your needs, from managing a handful of campaign codes to hundreds or thousands of product codes. Jen