Planning for a successful race—whether it's a 5K, marathon, triathlon or road race—doesn't stop when the last participant crosses the finish line. There are important milestones, not just before, but during and after the race.

1. How Not To Get Lost
in the Details
Guide for Race Directors

2. Your Event in
Three
Phases:
➔ Planning Your Event
➔ On the Day
➔ Post-Event

3. Planning
Your Event:
➔ Understand the
Customer Journey
➔ Develop a Pricing
Strategy

4. Planning
Your Event
➔ Utilize the Race
Director's Checklist
to Stay on Track
➔ Secure necessary
permits

5. On the Day
➔ Organize volunteers
➔ Process check-ins
with mobile
technology
➔ Monitor and post to
social media

6. Post-Event
➔ Survey participants
➔ Thank participants and
sponsors
➔ Get ready for next
year

7. Need Help?
Head to
www.activeendurance.com/blog
and download the Race
Director's Checklist.