Presentation of SEOLesbienne

2. Storytelling
LESBIENNE
HAVE YOU EVER TYPED
THE WORD ....
... ON GOOGLE ?

3. Context
11 pages of porn websites
before even finding
wikipedia’s page

4. Back in
2019
SERP (Google Search Engine Result
page) - Organic results) of
“Lesbienne” on Google in 2019
https://youtu.be/iw
mlZFB2Yx0

5. Starting a movement - dealing with censorship

6. June 2019 :The
Doodle Gate
A pride banner in memory of the
Stonewall Riots appears when the word
“lesbienne” or “gay” are typed in search
bar.
Porn still appear beneath Google’s
Pride banner when the word
“lesbienne” is typed.

7. June 2019 :The
Doodle Gate
After the french news site Numerama published an article : banner stopped appearing for lesbian related
terms.
Google reportedly didn’t provide an explanation for its disappearance.

8. Action
Meetup : let’s
hack the word
lesbian’s SEO !
Press
- Pride month :
Stonewall 50th
anniversary
- Ligue du LOL
- #Metoo

9. 2019
The google search for the
word “lesbienne” starts to
lead to informative content
and less porn links
August

10. Action
Less porn on
websites
August
Less porn on
images and videos
October

11. “Google less porn” - algorithm update
Less porn in
portuguese too
September
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Less porn on
websites
August
Less porn on
images and videos
October

12. “Google less porn” -
algorithm update
Pandu Nayak, Google’s Vice
President of Search Engine Quality
says that this problem exists in many
differents languages.
“We have taken measures in cases where ,
when there is reason for the word to be
interpreted in a non-pornographic way, that
interpretation is put forward”

13. 2021 : not a dirty word