An overview of the communication process from Apple after you buy from their online store. This includes the communications (email and text message) after purchase and the screens for their after sales survey sent 14 days after.
2. Apple communications
Two emails & a text message the day of delivery
Order: Thursday 13th October ~4pm
First email: Thursday 13th October 4.06pm
Second email: Friday, 14th October 11.02am
First text: Monday, 17th October 6.54am
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3. Apple follow up & learnings (survey)
y sent
S urve ys
7 da
after y
de liver
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21. What can we learn from Apple?
• People love Apple & will sit through 24 pages of
unincentivised questions to help improve their
online purchase experience & delivery
experience.
• The process could be simplified to reduce the
number of pages & profile information about the
people answering the survey.
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22. Thank you
withcollective.com
facebook.com/withcollective
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