1. The Sims 3 is a 2009 strategic life
simulation computer game developed
by The Sims Studio and published by
Electronic Arts. It is the sequel to the
best-selling computer game, The Sims
2. It was first released on June 2, 2009
simultaneously for Mac OS X and
The Sims 3 is built upon the same concept as its predecessors. Players
control their own Sims in activities and relationships in a similar manner to
Microsoft Windows - both versions on
real life. The gameplay is open-ended and indefinite. Sim houses and the same disc.
neighborhoods are entirely in one continuous map. The developers
stated, "What you do outside your home now matters as much as what you
do within." One of the biggest changes to the franchise is the use of rabbit-
holes. Sims aren't allowed to go inside the majority of city buildings;
instead, they simply disappear inside for a certain amount of time—a
feature known in video games as a rabbit-hole—while the player is given
very basic choices on what happens inside without actually seeing it. The
previous installments had many types of locales in which sims could
cavort. For example, instead of walking a sim and her date inside a
restaurant and watching the waiter serve them dinner as they nuzzle each
other at the table, as in The Sims 2, the player now waits outside while
getting little text alerts about the sim's activities.
The Sims 3 expansion packs provide additional game features and items.
The release dates fall in line with the 88-day gap between each
expansion/stuff pack.
http://thesims.com/en_us/home
http://en.wikipedia.org/wiki/The_Sims_3

2. Electronic Arts, Inc. (EA) (NASDAQ: EA)[3] is a major American
developer, marketer, publisher and distributor of video games. Founded and incorporated
on May 28, 1982 by Trip Hawkins, the company was a pioneer of the early home computer
games industry and was notable for promoting the designers and programmers
responsible for its games. It is one of the largest video game publishers in the world.
Originally, EA was a home computing game publisher. In the late 1980s, the company
began developing games in-house and supported consoles by the early 1990s. EA later
grew via acquisition of several successful developers. By the early 2000s, EA had
become one of the world's largest third-party publishers. On May 4, 2011, EA reported
$3.8 billion in revenues for the fiscal year ending March 2011, and on January
13, 2012, EA announced that it had exceeded $1 billion in digital revenue during the
previous calendar year. In a note to employees, EA CEO John Riccitiello called this “an
incredibly important milestone” for the company.
EA began to move toward direct distribution of digital games and services with the
acquisition of the popular online gaming site Pogo.com in 2001. In 2009, EA acquired the
London-based social gaming startup Playfish, and in June 2011, EA launched Origin, an
online service to sell downloadable games directly to consumers. In July 2011, EA
announced that it had acquired PopCap Games, the company behind hits such as Plants
vs. Zombies and Bejeweled.
http://www.ea.com
http://en.wikipedia.org/wiki/Electronic_Arts