This presentation was prepared for the Vancouver Business Network. The greatest part was the discussion and video examples. For this reason a video is being created and will be up at http://wildfireeffect.com/events. If you wish to be notified contact Stephanie at sm(at)wildeffect.com

1. E
EAT ING
CR AG
ENG OS
E
VID
5T
C
CTI
A
S
ct t
ffe ec m
eE ff co
fir eE ct.
ild fir fe
W ild Ef
@ eW fire
th ild
W
Ke
VB ep
N in
m to
ee uc
tu h,
p

2. 5 ta
ctic
s
like
am
ome
with
n
frien your be t
st
ds
feel the
PURPOSE
memories
are EDITed
it’s MOBILE
enjoy building
COMMUNITY
re-tell the
STORYs

3. BEF
ORE
VIDE
O
WE
BEG
10
IF Y
OUR 1
DIF
VID
F
WA ICULT EO IS
T
WIL CH NO TO
L BO
O
THE NE
R
IN
TIME FOR A
REALITY CHECK

4. DISTRACTIONS
li
Rea
ty
o
vide ete
r
You comp
t
mus dience
u
for a tion
n
atte

5. 6
●
●
●
●
●
●
DISTRACTIONS
you can and MUST eliminate from your videos
WRONG LIGHTING
WRONG SOUND
WRONG FRAMING
WRONG BACKDROP
WRONG EDITING
WRONG AUDIENCE
Workshop
Available

7. 5 Ta
ctic
s
You
r be
st
frien
ds
Have a Clear Purpose
Be a Storyteller
Keep it mobile
Design for Edits
Unite Community

8. TAC
TIC
TEA
S
TEAS
TH E OU
ER
TW
E
HY
CON Y SHO
ULD
WA TINUE
T
FIR CHING
ST
10S IN TH
E
BE CLEAR ABOUT
YOUR PURPOSE

9. YOU HAVE 10 SECONDS: BE CLEAR
via Ke
vin De
lany, E
ditor in
lity
Rea
e
ienc
ud
ur a f your
Yo
i
ges
jud
is
s
ideo nt in 10
v
va
rele
Chief,
Q
uartz

10. HOW: Offer a K.I.S.S. of Insight
Keep It Simple S*****
● The 10s Tease
● One take-away/video
● Leave’m with Insight
(and a Call To Action)
If your audience is confused, they’re gone

11. TAC
CAS
T
TIC
TEA
S
ER
AUD YOUR
HER IENCE
STO O -TEL AS TH
E
THE RY TH L A
MSE EY S
E
LVE
S IN E
PLAN FOR
A STORY

12. Meetup vs Ted

13. STORY TRENDS
Reality
storytelling
is in!

14. Storytelling tactics
●
●
●
●
●
Interactive videos
Use the alternative viewpoint
Create flawed characters
Re-tell a common snapshot of life
Crowdsource it

15. HOW: Storytelling 101
TELL the Tension
- Hero’s normal
-Hero challenge
-Hero’s new normal
CAST Characters
- your product service
- your audience= Hero
-your audience’s villain
AFFIRM the INSIGHT
- Hero succeeds
- Hero fails
-Hero is transformed
Training
Available

16. How: Use a Storyboard
&*%*@
s
ter
Ch
c
ara
ion
T
s
en
ig
Ins
ht
●
●
●
●
Plan the tension, focus
Communicate vision
Shot list, edit list,
Plan Interactive triggers

17. TAC
TIC
TEA
SER
ACK
N
YOU OWLEDG
MAK R AUD E
I
EAS E ENG ENCE,
A
THE Y WHE GEME
R
YA
N
RE EVER T
NOW
THINK IMPACT
THINK MOBILE

18. DESIGN for
MOBILE
NOTE T
O SELF
“...what
about t
hat tre
toward
nd
wearabl
e tech.
like Goo
gle Glas
s and
Samsun
g Galax
y Gear”
Reality
This is wh
ere
your audi
ence
is viewing
it

19. Stats
“Mobile video is actually more effective than desktop in
terms of clicks throughs, after the average CTR for
smartphone and tablet campaigns tripled in the past 12
months.”- http://econsultancy.com/
Two
traff -thirds
ic w
ill be of the w
o
vide
o by rld’s mo
bi
2017
. (Ne le data
A br
omo
ande
bile)
d Vi
n
s
een
than
Inst
a
Vine
gram
’s 13
a reg
has
a
e vid
ular
mil
bou
eo is
bran
ded
t 13
lion
fou
0m
use
rs. (
r-tim
vide
o
illio
Neo
es m
ore
. (7t
n us
h Ch
mob
ile)
ers,
likel
y
amb
er)
com
pare
to b
e
d to

20. HOW: MOBILE checklist
Is it in a mobile format? NO? Youtube it?
Is the necessary text large enough?
Is your CTA available on the go?
Are you speaking to ONE?
Is it short to reduce bandwidth issues?
Is video essential? YES-think optimi$ing?
Fe
elin
gB
Bonus:
Use mobile to stand out?
ox
ed
in?

21. MOBILE: YOUR TURN

22. TAC
HOLD
TIC
TEA
S
ER
AT
BY
STI TENTI
ON
THE MUL
SEN ATIN
MEA
G
SE
SHO NINGF S WIT
H
U
RT
CUT L,
S
PLAN EDITS
TO ENGAGE

23. QUICK EDITS
The Most engaging
videos of 2013 used:
● Different angles
● 3 second clips
● B-roll
● Stop motion
● Music
L
ROL
B-
ing
e th
on
the
it’s
d
st ha on:
mo
m
com / clip
in
sec
2-5

24. HOW: Research Pacing
Study great short videos that
appeal to your audience
Emotional=Commercials
Exciting=Music videos/Sports
Educational=How to/Cooking
Branding=Series
Entertain=Genre Specific

25. TAC
UNIT
TIC
CHO E PEOP
MES OSE T LE
H
AUD SAGE E
Y
ABO IENCE OUR
CAR
UT
ES
DESIGN FOR
COMMUNITY

26. Community
● Acknowledge their view
● Speak to 1 not 100
● “Why will they care?”
lity
Rea
ce
dien
au
our ds you
Y
n
ema levant
d
re
are

27. How: be a Matchmaker
Get your video in front of the right niche group
=
=
=
=

28. How: Matchs build community
The right audience will engage and share it
=
=
=
=

29. In Review: FORMULA to TREND
●
●
●
●
●
Try tactics, find value
Reach out for help
Eyes on trends
NO Distractions
Decide to do it!
Presentation will be up at WildfireEffect.com/Events

30. The Offer
$25
Templates,
Resources,
Blogs,
Games,
Checklists,
Examples,
+
Phone
support.
$2
50
TO
DA
Y
Includes
1 Discovery
Meeting
+
1 Editing
Round

31. t
ireEffec
@Wildf
fect
ildfireEf om
theW
Effect.c
Wildfire