Presentation about how to optimize you app for the Apple App Store. Title and keywords are your most important variables. Use them and choose them wisely. -- SchedJoules offers the most comprehensive public calendar store worldwide with 180.000+ accurate public calendars, over 2 million users and 160 million calendar refreshes weekly. For more information go to http://schedjoules.com

1. SchedJoules offers the
most comprehensive
public calendar store
worldwide
SchedJoules
donderdag 12 september 13

2. SchedJoules
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3. we publish apps
SchedJoules
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4. and we publish in-app
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5. Enough about us
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6. How is your app
discovered?
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7. In Holland...
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8. ...everything else is a nice to have
...get your app on
iPhoneclub...
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9. ...or work hard
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10. donderdag 12 september 13

11. Title & Keywords
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12. Title & Keywords
Make a great app
AND name it
RIGHT
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13. Title & Keywords
A result of
all your efforts
Make a great app
AND name it
RIGHT
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14. - a Title of 255 characters
(bytes)....use them!
- Keywords of only 100 characters
(bytes)...use them and choose them
wisely!
- Localize
How to the reach the 62% (and the 46%)
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15. - Google Keyword Tool
- Make combinations
- Plural and singular are not exchangeable
- mix&match keywords between title and keywords
- No spaces, only comma’s
- Localize
How to reach the 62%: 100 keywords
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16. How to reach the 60%: free for a day
- AppEvent (Belgium/Holland)
- AppGratis - Web only (Worldwide)
- App-kostenlos (Germany)
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donderdag 12 september 13

17. How to reach the 46%: name your app
right
- add the App name on your device to the title or to
the keywords
- Maximum of 13 characters
- Don’t be generic
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18. Maximum of
13 characters
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19. Don’t be generic...
or you end up being
one of many
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20. - Take local characters and keyboards into account.
Russian, Greek and Asian characters don’t appear
on the European keyboard
- Who are your competitors? Look at the first
similar app above you on the list, that’s the one
you’re competing with. Not the app that’s #1 rank
higher.
Considerations
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21. - vertical scrolling is back!
- Around 1/3 more apps are being displayed in the
“Featured” area before clicking “See all” and there’s
no more “See all” button in Top Charts, reducing
friction of further exploration
- Ratings show totals for all versions of your app
- You’ll want to pay more attention to the left side of
your second screenshot since more of it is shown
iOS 7 changes
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22. www.schedjoules.com
Thanks!
donderdag 12 september 13