soCIAL MEDIA Marketing

1. SOCIAL MEDIA MARKETING
IN IVORY COAST
YEPIE WILFRIED EMMANUEL
2B5065

2. MTN CI
MTN COTE DIVOIRE IS A TELECOM COMPANY.
THEY SPONSORED THE MISS COTE D IVOIRE
CAMPAIGN.IT DROVE 2,5 K likes 500 shares
MTN CI

3. MOOV
MOOV COTE DIVOIRE IS A TELECOM
COMPANY.They launch a campaign about their
INTERNET SERVICE DISCOUNT.IT DROVE
1,K likes 50 shares
MOOV CI

4. ORANGE CI
ORANGE COTE DIVOIRE IS A TELECOM
COMPANY .IN THIS CAMPAIGN THEY
SPONSOR FOOTBALL COMPETITION
https://www.facebook.com/orangefootballclub/vid
eos/405867322832998/

5. VLISCO
VLISCO IS A LOINCLOTH .IN THIS
CAMPAIGN THEY
PROMOTE THEIR COLLECTIONS.
VLISCO CI

6. UNIWAX
UNIWAX IS A LOINCLOTH COMPANY. This a
campaign is a campaign against the Breast cancer.
UNIWAX CI

7. FACEBOOK
MTN CI ORANGE COTE D IVOIRE MOOV COTE D IVOIRE
They focus on they employees
pictures and words ( working during
festival or promotional campaign)
Their photos are more focused on
imaginary pictures and Words.
They use more people on their
photos. Some employees and most of
the time actors.
No UGC NO UGC NO UGC
They use a mix of declarative
sentence and some questions.
However they use less question
They use declaration sentences. Like
let’s go.. Lets’s jump in…
They often asked question to create
curiosity around their products.
Question like : Did you know ? How
to do … ?
They post once onr twice a day Post less frequently compare to others
. Each 2 months
They post at least 3 times a day
They are both on campaign and none
related social topics
Focused on campaign They are both on campaign and none
related social topics
A picture of Miss ivory coast with a
call to go posting on snapchat 2.5k
likes
A young guy with a smile. Durig the
parent celebration. With a call to offer
an internet box to one of the parent.
29 likes
The picture of two employees doing
a tuto about how to use a special
application.

8. TWITTER
MTN CI ORANGE COTE D IVOIRE MOOV COTE D IVOIRE
Digitals pictures on imaginary image. Their photos are more focused on
imaginary pictures but some
employees pictures are also present
They use more people on their
photos. Some employees and most of
the time actors.
No UGC NO UGC NO UGC
They use a mix of declarative
sentence and some questions.
However they use less question
They use declaration sentences. Like
let’s go.. Lets’s jump in…20 percent
discount…
They often asked question to create
curiosity around their products.
Question like : Did you know ? How
to do … ?
They post 3 to 4 times a week Post less frequently compare to others
. Once a day
They post at least 4 times a day
They are both on campaign and none
related social topics
Focused on campaign They are both on campaign and none
related social topics
Picture engaging people to play on
snapchat by posting they photos 12
likes
Picture promoting some well known
Ivorian artists. 50 likes
Picture promoting a game 6 likes and
5 retweet

9. youtube
MTN CI ORANGE COTE D IVOIRE MOOV COTE D IVOIRE
Digitals pictures on imaginary image. Their photos are more focused on
imaginary pictures but some
employees pictures are also present
They use more people on their
photos. Some employees and most of
the time actors.
No UGC NO UGC NO UGC
They use a mix of declarative
sentence and some questions.
However they use less question
They use declaration sentences. Like
let’s go.. Lets’s jump in…20 percent
discount…
They often asked question to create
curiosity around their products.
Question like : Did you know ? How
to do … ?
They post 3 to 4 times a week Post less frequently compare to others
. Once a day
They post at least 4 times a day
They are both on campaign and none
related social topics
Focused on campaign They are both on campaign and none
related social topics

10. summary
• IN IVORY COAST COMPANIES TRY TO USE SOCIAL MEDIA TO
LEVEARGE ENGAGEMENT. But it’s a new concept the consumer are
not responding as expected.
• Among the telecommunication companies, moov is the most present on
social net work. And they use a mixed of contents. Theyemployees pic as
well as some digital pictures.