1. Media Coursework Evaluation
Question 2:
How effective is the combination of your main
product and ancillary texts?
William Gardner
2. I believe that the combination of the two texts are different in some ways but are very similar
and these two texts both work well in terms of allowing the intended audience to identify the
film genre with the solo image on the two ancillary tasks. My main task shows the main
character in the sport genre with slow motion shots to show what it taking place almost like
time has stopped to admire what is taking place. The characters age is similar to my target
audience so this should make a connection between the media text and my intended audience.
The use of a still that zooms out slowly in the opening scene depicts the age group of my
intended audience which is male teenagers to the middle 20’s.
My magazine text helps me to identity how to target the younger part of my target audience
and determine the layout which will help me to provide an advert of the film to all of my
audience through this combination of media texts. The magazine helped me to identify what
sort of articles I could use in order to attract my intended audience and this allowed me to
target a mature audience due to the magazine being a film magazine. In terms of my magazine
front cover, I used my main character to portray my film trailer as the film is solely based this
character’s journey. This allowed me to engage with my target audience with the use of the
main character and they could relate to him even before their viewing of the film. But this may
be a disadvantage as the target audience may not be able to relate to the character and want to
associate other feelings with the character in the teaser trailer.
3. My film poster, only use the main character and this helps draw the focus of the
person viewing the film poster due to the film poster being plain and not too
busy that distracts them from the main points of the film poster. The film poster
uses a solo character and this is the same character used in my magazine front
cover and this helps the audience to relate themselves to the character. I used an
almost 3D looking title of the film and I thought this would look good as it uses
very different aspects of the colour green which symbolises grass and where he
started playing football all those years ago. The colour ‘Grass Green’ is a restful
colour. Green symbolises self-respect and well-being. Green is the colour of
balance. It also means learning, growth and harmony and this is used in my
teaser trailer to show the growth of his dream which he has had since he was
young and also this relates to the colour of the football kit that he is wearing.
I’ve set the background of this slide to reassemble grass as which is used in my
film.
4. The magazine front cover, I believe is the text which attracts my intended audience the
most as they are males aged between 12-25 years of age. With the main image being a
male teenager and being in that age range, this forms an immediate connection with the
audience and they can almost relate to him due to being of similar age to them. The slow
motion at the start of my film trailer, adds tension to what is taking place and leaves the
intended audience on almost a cliff-hanger and draws their attention to carry on watching
the trailer. In comparison, my film poster is a portrayed as targeting the male audience
due to a more masculine portrayal with the main character being made and the colours
relating to the sport and also the football kit that he is wearing. This strays away from the
stereotypical colours of the male gender which associated with danger, purity and mystery
but I feel that the film trailer provides the mystery along with the article name in the
magazine front cover which says ‘Grassroots of Despair or Grassroots of Happiness’. My
magazine front cover depicts my film poster as it grabs the reader more with articles
which they may also be interested in. My film poster grabs the audience with the main
character being the sole focus on the film poster and this reinforces the main text being
solely about the main character’s dream.
5. My intended plan of film release is for the early part of the school summer
holidays 2013 due to the majority of my target audience being off for 6 weeks
during the summer and this will create more viewings as they will have free time
but if it was released at a different time in the year, it might not reach the
intended audience as they may not have the time to watch it and this will be the
most effective way to get the most views from my intended audience.
All of these aspects combine together to form a brand that the target audience
should recognise as all of the aspects relate to each other, this brand is solely
responsible for the advertisement of the film and all aspects intra-link to cover
the whole of the target audience so they know that the film is on the market and
whether they should go watch it depending on their thoughts of the teaser
trailer and the reviews it has been given by newspapers and magazines and also
the film poster aspect and if it grabs their attention so much that they remember
it.
