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6 TIPS FOR BETTER
CONVERSIONS
Will Hanke

WhereIsMyBusiness.com
Conversion:

The manifestation of an otherwise
anonymous user into something that
allows you to further connect with
them through your various marketing
methods.

WhereIsMyBusiness.com
Conversion Rate:

The proportion of visitors to your
website that provide you a way to
connect with them.
100 visitors
3 ‘connections’
3% conversion rate
WhereIsMyBusiness.com
WhereIsMyBusiness.com
WhereIsMyBusiness.com
WhereIsMyBusiness.com
Define Your Site Conversion(s)

WhereIsMyBusiness.com
Give Your Conversions a Value

WhereIsMyBusiness.com
Two Questions You Need to Answer

1.

What is your customer
acquisition cost?

2.

What is the lifetime
customer value?

WhereIsMyBusiness.com
Define Goals in Analytics

WhereIsMyBusiness.com
Define Goals in Analytics

WhereIsMyBusiness.com
WhereIsMyBusiness.com
WhereIsMyBusiness.com
Tip 1: Ask for the Conversion

WhereIsMyBusiness.com
Tip 1: Ask for the Conversion

WhereIsMyBusiness.com
CTA: Use ‘Pushy’ Action Words

Click Here Now
Buy Today
Start Your Trial
• Join Now
• Immediate Download
• I Urge You To…
•
•
•

WhereIsMyBusiness.com
CTA: Help Visitors See the Path

WhereIsMyBusiness.com
CTA: Help Visitors See the Path

WhereIsMyBusiness.com
CTA: Help Visitors See the Path

WhereIsMyBusiness.com
Tip 2: Build Trust

WhereIsMyBusiness.com
Trust Indicators

WhereIsMyBusiness.com
Integrate Frequently Asked Questions

WhereIsMyBusiness.com
Integrate Should Ask Questions

WhereIsMyBusiness.com
Remove Promo Code Box

WhereIsMyBusiness.com
Tip 3: Nurture Your Leads

WhereIsMyBusiness.com
Keep a Followup Schedule

WhereIsMyBusiness.com
Offer Hidden Specials & Content

WhereIsMyBusiness.com
Tip 4: Explain the Benefits/WIIFM

WhereIsMyBusiness.com
Tip 4: Explain the Benefits

WhereIsMyBusiness.com
Tip 4: Explain the Benefits
•
•
•
•
•

No online booking fees
Online booking guarantee
100% secure order process
Easy to use booking system
24/7 Customer support and live chat

193% Increase in Online Bookings
WhereIsMyBusiness.com
Tip 5: Give Several Payment Options

WhereIsMyBusiness.com
Tip 5: Give Several Payment Options

WhereIsMyBusiness.com
Tip 6: Speed Up Your Website

WhereIsMyBusiness.com
Tip 6: Speed Up Your Website

WhereIsMyBusiness.com
Tip 6: Speed Up Your Website

WhereIsMyBusiness.com
Recap
•
•
•
•
•
•
•

Define Your Goals
Ask for the Conversion
Nurture Your Leads
Build up Trust
Explain the Benefits
Give Several Payment Options
Speed Up Your Website

WhereIsMyBusiness.com
Define Your Site Conversion(s)

WhereIsMyBusiness.com
Questions?

WhereIsMyBusiness.com
Bonus Tip: Google CSE

WhereIsMyBusiness.com
WhereIsMyBusiness.com
Google CSE Pricing

WhereIsMyBusiness.com
Content Marketing Workshop
• What makes content 'good'? What are
some examples of good content?
• How to fully optimize a post prior to
publishing
• How to get the most traction from a post
• How to find topics for future posts
• Where to promote your new content
• How to get free content that builds your
website authority

WhereIsMyBusiness.com
Content Marketing Workshop
• When: Wednesday, Dec 4
• Time: 8:00-11:00 AM
• Where: Here
• Cost: $97
•

Register: Meetup.com/WhereIsMyBusiness

WhereIsMyBusiness.com
Next Meetup: Jan 23

“What Did I Miss?”
2013 SEO Year in Review

Register Tonight and Its FREE
WhereIsMyBusiness.com
Thank You!

WhereIsMyBusiness.com
314-496-8665
@WhereIsMyBiz

WhereIsMyBusiness.com

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6 tips for better conversions