fmp evaluation

1. Evaluation
William Anderson

2. Production Process Evaluation

3. Secondary Research
• Weaknesses
• The weaknesses of my secondary research include my initial lack of
depth when looking over the posters. Whilst I gathered detail about
the surface features such as the colour schemes and character
positioning, I didn’t compare between the posters how they appeals to
different target audiences. Additionally, as the main focus of my project
is the animation, I felt less inclined to spend so much time researching
still art. I have since added to these slides, looking at each individual
target audience and comparing them to my own.
• Another aspect of my secondary research that was lacking is the
amount of time spent researching openings of different styles of
animation. By not doing this, I limited the amount of inspiration I could
get as well as not been able to see what different features work better
for different types of animation. Whilst I did look at a CGI opening, I
focused more on the colour usage rather than the fact that it was a
different type of visual.
• An issue I had whilst conducting secondary audience research was that
I was unable to get much information off YouGov due to how specific
the things that I had researched were. This resulted in me mainly
having to rely on primary research, which whilst useful meant that I
couldn’t compare my research to other’s as much as I would have liked
to. Not being able to do this meant that I couldn’t check for any
common themes as accurately.

4. Secondary Research
• Strengths

5. Primary Research - Interviews
• Weaknesses
• The main issue with my interviews was the lack of them compared to my survey. By conducting more
interviews, I not only would be able to check for patterns between them, but would be able to do
more comparisons between them and the survey as well. Whilst my questions were more detailed
than what I had in my survey, I feel that if I had taken the opportunity to go even more in depth with
them I would have been able to gather more important data. This data would have given me a greater
idea as to what my audience would have wanted as well as how my product would have compared to
other work that the interviewees already watch. Furthermore, a potential weakness of the interviews
being face-to-face is that people might have felt pressured to answer a question without having time
to think, or may have felt inclined to not answer with their true thoughts due to me being there. This
could have potentially lead to some false results.
• Strengths
• My interviews were able to into greater detail when asking questions than my survey was. This
allowed me to obtain more useful information about people’s views as well as follow up question to
push for more detailed answers. Furthermore, by interviewing people face-to-face they can feel that
they can answer with more detail without me pushing them to at all. This not only leads people to
answer more naturally, but also allows me to see how passionate people are about what they’re
talking about, which can give greater detail about their opinions.
• I ensured that all of my questions were open ended to allow for and entice people to answer in
greater detail. The questions I asked were all relevant to what I needed to find out, and so no time
was wasted on pointless questions.

6. Primary Research – Interview Summary

7. Primary Research - Survey
• Weaknesses
• The groups that I sent my survey out to were mostly filled with people of a similar age, something I only found out after I
had conducted it. This meant my results covered a smaller demographic than it could have, meaning my results could have
been much different. Although this was unavoidable, the fact that the survey was done online means that people could
very easily choose not to do the survey, limiting the number of results that I would acquire. Additionally, some people may
have answered jokingly, which could have potentially given false results.
• Strengths
• Thanks to my time spent doing GCSE Statistics, I was able to construct a survey that would get as many answers out of
people as possible. This was done by ensuring the questions were direct and to the point as well as mostly close-ended. By
doing this, people didn’t get bored of answering the questions and thus would be more likely to fully finish the survey.
Another positive was how I structured the questions, as I made sure that answer boxes didn’t overlap. This prevented any
confusion when people answered the questions as well as preventing confusion on my end when comparing the results.
• All of the questions in the survey were directly relevant to what I needed to find out about my target audience. This
prevented any unimportant details from filling up space or time. Additionally, a surplus of questions could have enticed
people to stop answering the survey, so avoiding this allowed for me to get more results.
By sending the survey out to multiple different groups (friends, Animation Subreddit and Survey Subreddit) I was able to get
results from people with varying experience with animation. This prevented my results from all being from people with
similar backgrounds. An improvement on this would be to send it out to groups with people of predominantly different age
demographics.

8. Primary Research - Survey
• Another positive of my survey was that it didn’t take too much time to create. This allowed me to
spend more time on other parts of my research, thus gaining a deeper and more widespread
understandings of my audience and other works. Additionally, people were quick to reply to me survey,
and so the day after I sent it out I was able to look over my results. To do this, I layed out images of
each question’s answers in both bar chart and text form and created short questions and how the
results answered them. This allowed me to condense all my thoughts on the surveys to look back on
later, meaning this evaluation could be done more efficiently.
• By laying the results out this way, it was easier to check for any outlier results. For the one that I did
see, I was easily able to ignore it when comparing my results, thus preventing the information I
gathered from being false.
• Overall
• Overall, I am happy with how my survey went. I was able to gather a good amount of information in a
short amount of time with questions that were accurate to what I needed to learn whilst not putting
people off answering. To improve on this in the future, I would ensure that I send the survey out to a
wider number of people, as this would not only allow my data to be more reliable, but would also
ensure I get answers from a larger variety of demographics.

9. Primary Research – Survey Summary

10. Planning – Initial Reaction• Weakness
• Whilst I go into plenty of detail about my feelings, to believe that talking more about my actual
initial reaction would have allowed me to show how I felt about the project more. Whilst I talk
about overall why I feel excited about working on the project, it would have been better if I
talked about what specifically got me excited to work on the project. This could have included
bringing certain characters to life, being able to try different animations etc. It would have been
better if I had gotten someone to look over my initial reaction from an outside perspective to
see if what I was saying made sense to ensure that I had presented my thoughts properly.
• Stregths
• When it comes to feelings, my initial reactions goes into plenty of detail. I talk about how
excited I am to bring my own work to life and show my passione for the project. I made sure to
not only talk about the production, but also how I felt about the written work. I go into detail
about how I have improved from my previous work and how I plan to ensure that I get a higher
grade in this final project. I believe that it is important to create a connection between my
previous work and this project, as the different influences I have gotten and techniques that I
have learned have all played a part in my FMP.
• Additionally, by getting my thoughts down into words, it helps me to focus on what I need to do
to ensure this project is the best that it can be. It sets the mood and standard for the rest of the
FMP, so by having an initial reaction that accurately details my thoughts I am able to show them
throughout the rest of my work.
• Overall
• I feel that my initial reaction is strong in terms of showing how I feel about working on the
project and what steps I have –and will – take to ensure it is as good as possible. However, as
previously mentioned, talking more about my actual initial reaction would have allowed me to
set the groundwork for my project more solidly. Additionally, I found it quite difficult to talk
about what I planned to do, as the work is very personal to me and so I sometimes felt anxious
typing about it. However, I have since gotten over this and feel that writing my feelings and
initial reaction was a good way of getting me to be more open about my work.

11. Planning – Potential Ideas• Weaknesses
• My potential ideas included creating a mind map detailing what I planned to do in my project. A
major issue that I ran into with this mind map was that I already had a good idea of what I wanted
to create, which lead to me limiting myself when brainstorming. By coming up with more ideas I
could have come across additional features that I may decide would work well in my production. I
could have added more depth to certain sections of the mindmap, such as the colours section. This
would have allowed me to come up with potential ideas of crossing over different ideas, e.g.
mixing colours with particular movements. Adding a section that talked more about techniques
would have also been useful, as I could have discussed potential transitions and edits, thus giving
me a greater idea of what I want to actually put into my animation.
• Another improvement would have been to create additional mind maps that went into more detail
about specific things e.g. specific characters. This would have given me a better idea of the smaller
features of my animation, thus meaning I wouldn’t have had to recreate as many frames as I had
to. I could have also added some mind maps for the rest of my written work, as although I go into
detail about them in my schedule, a mind map would have made the process of making said
schedule easier.
• Strengths
My mind map contains a lot of information about the different movements that I could have
potentially used in my animation. I go into detail about why I would choose to add these as well as the
specific details about them. I also talk about the overall look of what I plan to create, including the art
style, animation type and colour schemes. By doing this, I was able to ensure that what I created was
consistent in how it looked. This mind map allowed me to see what I had to look into further. By
colour coding the map, I was able to ensure each section was clear to see, allowing me to refer back
to specific parts of it more easily. Additionally, by separating the different sections of the mind map
onto different slides, I was able to more easily annotate and discuss them as well as keeping the
image quality high.
Overall
I was initially unsure of how I felt about my potential ideas, as although my main mind map went into
a good amount of detail about my plans, I lacked further maps to discuss more in depth topics.
However, I have since fixed this issue, creating mind maps that discuss each character’s design as well
as the design of the setting. This allowed me to be more prepared for when the time came to
animate, ensuring my drawings were consistent it their look and feel whilst preventing me from
arriving at a point where I was unsure of what to do. My favourite part of creating my potential ideas
was writing down what thoughts I had been thinking for a while, as this not only allowed me to refine
them, but also get a feeling of legitimising my work.

12. Planning – Mood Boards
Weaknesses
I found it difficult to gather images for my Creators moodboard, as I felt like it would be pointless to fill it up with
different pictures of the creators themselves. Whilst I fixed this issue later, this left the board feeling unnaturally barren
for a while, slowing down my progress.
The pictures on my mood boards could sometimes appear a bit cluttered, especially when there was a large number of
varying colours involved. This made it slightly difficult to look back on some of the images afterwards.
Whilst my analysis’ go into plenty of detail about each mood board, I feel that an improvement on this would be to
cross-reference the mood boards more often. This would have allowed me to compare the different images on the
boards and see how I could have weaved different ideas together.
Strengths
My mood boards are filled with various images that helped me to gain an understanding of what I wanted to create. My
first mood board was about the backgrounds and structures that I could use. These were good as a way of immediately
setting an overall tone and look for the project. Furthermore, the colour backgrounds board was useful for seeing what
colour schemes worked well together in terms of multiple colours in a background, colours compared to the characters
and transitioning between shots and their backgrounds. By looking at creators that influenced me, I was able to ensure
that my work took inspiration from them without being too similar.
My character mood boards were extremely helpful for detailing not only how my character’s would look, but also for
giving a visual representation of their personalities and roles in the story. Additionally, they helped me to develop their
designs to better work with each other and the overall look of the animation.
Overall
Once I had ensured that all of my mood boards gave as much inspiration as possible, I was very happy with them. The
wide variety of themes and topics that they covered ensured that I was able to go into each stage of my pre-production
not having to worry about being unsure of what I was doing. Although it may be slightly difficult to make out certain
features, I am able to look back on them still to compare my final product to them, which has overall stayed similar to
what I had planned out.
My least favourite part of creating the mood boards was having to fill in the creators board, as I wasn’t initially sure of
what to fill the page with
My favourite part was creating the boards for the character designs, as they felt like a big step in bringing my characters
to life.

13. Planning Proposal
• Weaknesses
• I had an initial issue with my bibliography not being layed out correctly. Whilst I was able to go back and fix this, the issue resulted in slowing
down my work pace. Due to the limitations of words allowed for planning the evaluation and production reflection, I feel that I wasn’t able to go
into as much depth as I would have liked to.
• Strengths
• The production schedule I created goes into great depth about the outline of my project, organising different parts of the FMP into strict but
realistic deadlines. Furthermore, by creating the skeletons for the upcoming powerpoints as planned in my proposal, I was able to have an
immediate guideline for what I need to discuss. For example, the structure for this Evaluation powerpoint was created during the proposal.
• I was able to look into my target demographic in depth, ensuring that I mentioned the different ages, social classes, etc. I made sure to spend an
extended length of time on this as to make it as accurate and useful as possible. Unlike the evaluation planning, this section had no word limit,
which made writing detail much easier.
• The word limits in the other sections (barring Evaluation) were manageable, as they were big enough for me to be able to say what I wanted to
say and explain the reasoning for them in depth. To ensure that the text fit in the word limit, I simply typed as much as I felt I needed to and then
condensed it down to fit in the word limit. This worked well to allow me to not limit what I said too much whilst staying in the limit.
• Overall
• Overall I am very happy with how my proposal turned out as the production schedule has been extremely helpful when working on further
powerpoints. Additionally, the details about my target demographic helped me to plan everything else about my project, ensuring that the
features of my work appeal to this audience. If I were to improve on anything, I would add additional information about my audience, as whilst I
had plenty it would be even better to include information about various other features to ensure as much accuracy as possible.
• Least favourite part
• Planning the evaluation. This is due to the very small word limit that prevented me from going as in depth as I would have liked.
• Favourite Part
• Creating the schedule. This is my favourite as I felt confident whilst making it that I had greatly improved on it from my previous projects.