William Baker
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Información personal
Organización/Lugar de trabajo
The University of AkronUbicación
Cleveland/Akron, Ohio Area, CA United StatesOcupación
Professor and Chairman, Department of Marketing at The University of AkronSector
Education
Sitio web
http://www.uakron.eduAcerca de
Before entering academia, worked as the Vice-President of Marketing at Ericson Marketing Communications in charge of business consulting and research. My primary goals now are to conduct and publish research that will help business practitioners to bridge findings from academic research into the realm of real world decision-making. Specialties: The effects of advertising on memory and choice The effects of market oriented and entrepreneurial culture on innovation and performance