Presented at the HREC (HR Excellence Center) 9th Recruiting and Staffing Conference and Showcase (July 16-17, Shanghai) http://www.hrecchina.org/_en/index_en.html The topic was on an innovative Employee Referral Program. I discuss where my company does not offer referral bonus but yet, consistently yield above average referral rates.

1. Employee
Referrals
Making
the
Most
(Referrals)
of
Your
Program
© iQoncept - Fotolia.com
William
Chin
Director,
APAC
Staffing
1Sunday, July 28, 2013

2. © gow27 - Fotolia.com
A recruitment channel to
identify potential
candidates by leveraging
on existing employee’s
professional and personal
network
A recruitment channel
to source potential
candidates from
existing employees’
professional and
personal network
2Sunday, July 28, 2013

3. © laci619 - Fotolia.com
The
ORIGINAL
Recruitment Social Network
3Sunday, July 28, 2013

4. Have a formal
employee referral
program
www.careerbuilder.com
© blanche - Fotolia.com
Career Builder: Referral Madness eBook
69%
4Sunday, July 28, 2013

5. © hyunsuss - Fotolia.com
Career Builder: Referral Madness eBook
Rate employee referrals
as the best ROI against
other sourcing channels
82%
5Sunday, July 28, 2013

6. © Zdenka Darula - Fotolia.com
External hires are
generated through
employee referrals
“SHRM 2001 Employee Referral Program Survey.”
Sullivan, Dr. John; “Advanced Employee Referral Programs—Best Practices You Need to Copy”
25-33%
6Sunday, July 28, 2013

7. www.careerbuilder.com
© stockyimages - Fotolia.com
Rate employee referrals
generate the best
quality of hires
Career Builder: Referral Madness eBook
88%
7Sunday, July 28, 2013

8. © akiyoko - Fotolia.com
OpEx
8Sunday, July 28, 2013

9. © Tan Kian Khoon - Flotilla.com © iQoncept - Fotolia.com
Expectation
of
Staffing
to
Deliver
9Sunday, July 28, 2013

10. Time to Fill Cost per Hire
Sourcing
Channels
Diversity Hiring
Experienced
Hires to Target
New Grad Hires
to Target
First-Year
Turnover
Quality of Hire
Interviews to
Offer
Offer Accept/
Reject Rate
Customer
Satisfaction
More...
© Creativa - Fotolia.com
Recruitment
KPI
10Sunday, July 28, 2013

11. Advertising + Agency Fees +
Employee Referrals Fees +
Travel Cost of Applicants and
Staff + Relocation Costs +
Recruiter Pay and Benefits
Number of Hires
Cost Per Hire
© picamaniac - Fotolia.com
Cost Per Hire
11Sunday, July 28, 2013

12. © freehandz - Fotolia.com
Poor-Quality Candidates
Long Fill-Time
High Recruitment Costs
Better
Faster
Cheaper
Hiring
Effectiveness
12Sunday, July 28, 2013

13. Case
Study
•Weekly Newsletter
•Raffle Prizes
•Lunch with Leaders
•
© paylessimages - Fotolia.com
© Creativa - Fotolia.com
•Recruiter
Networking w/
Employees
13Sunday, July 28, 2013

14. © kraska - Fotolia.com
Employee Referral Culture
No Bonus
Payments
BU Leaders
Involvement
High ImpactProactive
Recruiters
14Sunday, July 28, 2013

15. Budget
Not
a
Lot
Cost Effective - High Impact
Referral Budget
$35,000 USD
For the Region
Agency Spend
$550,000 USD
For a single country
15Sunday, July 28, 2013

16. Referral
Results
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Above average
referral rates
(without referral bonus)
Agency utilization
below market
16Sunday, July 28, 2013

17. Final
Word
Remember
This?
1
Don’t
Measure
the
Recruiter
2
Measure
the
System
•If
all
your
other
recruiting
channels
remain
the
same
•Drive
up
your
referral
rates
•Your
agency
spend
will
go
down
3
17Sunday, July 28, 2013

18. 18© gl0ck - Fotolia.com
What are you
waiting for?...
18Sunday, July 28, 2013

19. Additional
Resources
19Sunday, July 28, 2013

20. Connecting With Me
Information contained within is the opinion of the author and not that of my employer.
http://www.linkedin.com/in/williamchin
http://www.slideshare.net/williamchin
https://twitter.com/#!/@williamchin
http://www.asiahrblog.com
http://weibo.com/williamchinhr
20Sunday, July 28, 2013

21. Presented at
William
Chin
Director,
APAC
Staffing
21Sunday, July 28, 2013