SXSW is the intersection of Art and technology, inspiration and surprise. Please enjoy our take away of the top Trends form SXSW 2018

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2. INTRODUCTIONS
Will Harvey
Innovation Lead
VCCP Partnership

3. WHAT IS SXSW?

4. IT’S PLACE IN THE INDUSTRY
2,000Talks over 8 Days
100k
HUGH FORREST
CHIEF PROGRAM OFFICER, SXSW
Attendance across the festival
31stYear of the festival
“SXSW proves that the most unexpected
things happen, when diverse topics and
diverse people come together”

5. Relationships with Machines
Society shifts
Designing the future
Lets get Physical
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AGENDA
Stand out Speakers5

6. 1 OUR RELATIONSHIPS WITH
MACHINES

7. ARTIFICIAL INTELLIGENCE
“By 2029 I predict that the sigularity will happen,
the moment machines will be on the level/surpass human
intelligence”
RAY KURZWEIL
COMPUTER SCIENTIST, INVENTOR AND FUTURIST

8. AUTOMATION
“37% of Americans say they are willing to
make a purchase through a chatbot,
73% said they wouldn’t use a company’s
chatbot after a bad experience”
DIGITAS LBI
2017 REPORT

9. ALGORITHMS
“Over the past year we have using machines to classify and find
extremist, abuse, various forms of content that violates policy.
..a lot more content than had been flagged using machines, then
by being reviewed by humans”
SUSAN WOJCICKI
CEO, YOUTUBE

10. CONVERSATIONAL
“50% of people in industrialised nations who
will interact with computers will use voice by
2021”
AMY WEB
FUTURIST

11. BRIAN SOLIS -
DIGITAL ANTIOPOLIGIST
“How long is too long waiting for Uber to
arrive until you open lift app? Currentley for
New yorkers it is about 5 min”

12. 2SOCIETY SHIFTS

13. EQUALITY
“New research offers hard data on gender disparities in film.
How might the characters we see on-screen affect the roles
we play in society?”

14. EQUALITY
“New research offers hard data on gender disparities in film.
How might the characters we see on-screen affect the roles
we play in society?”
- Men are seen and heard nearly twice as often as women
- Women are seen on-screen more than men only in one film
genre: horror
-Women are underrepresented in all ratings categories included in
the 100 highest grossing films of the past three years
-Female-led films do better at the box office, earning 16% more
than male-led films

15. INCLUSION

16. RESPONSIBILITY
“With great successful platforms,
comes great social responsibility”

17. HONESTLY &
TRANSPARENCY

18. 3DESIGNING THE FUTURE

19. DESIGN IS BEING
DISRUPTED
The design discipline is being challenged by three forces:
- the proliferation of design thinking,
- the demand for products to be scaled fast,
- the potential of emerging technology
“First we need to have empathy for our
teams - then we can have empathy for how
we design for our market”
TIM ALLEN
DESIGN STUDIO, MICROSOFT

20. TOOL AVAILABILITY

21. EMOTIVE DESIGN
How does your brand make me feel?

22. BRUCE MAU -
CANADIAN DESIGNER
“Great design doesn’t just make things look
nicer, they change the world”

23. "WHEN WE FAIL TO DESIGN,
WE ARE DESIGNING TO FAIL”

24. 4LETS GET PHYSICAL

25. PHYSICAL/DIGITAL
TIME, ATTENTION AND MONEY -
KEYS TO EXPERIENCES
TIME IS LIMITED,
ATTENTION IS SCARCE,
MONEY IS CONSUMABLE,
THE EXPERIENCE IS THE MARKETING

26. MULTI-SENSORY
“Put me inside an idea, connect with me in
a way like nothing else”

27. WESTWORLD -
IMMERSIVE THEATRE

29. 5STAND OUT SPEAKERS

30. AMY WEB -
QUANTITATIVE FUTURIST
’50% of people in industrialised nations who
interact with computers will uses voice by 2021’

31. BEFORE ROBOTS KILL US,
THEY WILL TAKE OUR JOBS

32. WHURLY -
STRANGEWORKS
“The Endless Impossibilities of Quantum Computing will
forever change the computing landscape…..
….& potentially the balance of international power’.

33. HANS GEORG NAEDER -
OTTOBOCK
‘We want to be close to you, the young and crazy,
Building sciences centres and offices in the centre of
main city’s, not like existing med-tech facility’s out in
the middle of nowhere’

34. PETER DIAMANDIS -
X PRIZE
“Back then at the start of humanity, we were local and
linear,
Now we are heading towards Exponential and global”

35. Relationships with Machines
Society shifts
Designing the future
Lets get Physical
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SUMMARY
Stand out Speakers5

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THANK YOU
B E R L I N LO N D O N M A D R I D N E W YO R K P R A G U E S A N F R A N C I S C O S Y D N E Y

37. CURIOUS SEASON 7
POPULATING CULTURE IN 2018
KICKS OF APRIL 26TH