Social Media Monitoring, why you should consider it: It's reshaping entire markets, it's redefining trusted sources, it bases itself on the interests of the user

1. Why, where, how?

2. Why?
 Information is a commodity...
 Brand Monitoring: Feedback function
 Industry Trends: New opportunities
 Competitive Intelligence: Adjusting your strategy
 Ideally putting you in a position to make
 Educated business decisions

3. Social Media
 Reshaping entire markets
 Contextual relationships
 Redefining the meaning of trusted sources...

4. From One‐to‐Many (old media)
to One‐to‐One‐to‐Many (social)

5. Where?
 In your Listening Dashboard (monitoring tool)
 Success formula, defining the keywords (KW)
 Garbage in Garbage out, it‘s still true...
 Brand names as well as industry terms
 That describe your product / service
 That impact your industry
 Names of opinion makers

6. Next, what‘s next?
 ...what is the conversation about
 Review of goals and milestones
 Don‘t trust someone who tells you to start with
goal setting, its wrong!
 Get to know your audience first!
 Developing a social media policy
 Internal review and processing of information
 Interaction
 ROI Measurement

7. How?
 By trying a FREE trial of Imooty
 No strings attached
 Comprehensive and user friendly