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Media Kit: Summary
Copyright 2012
Shirley(Williams(MSc.(PMP.(CMC.(OCMP.(
Chief(Transformation(Officer(
New(Media(Enthusiast(and(Advocate(
(
Internet(Radio,(Talk(Show(Host(&(Producer(




Copyright 2012
                                             2
2012(
          Internet(radio(listenership(has(reached(42%(of(US(broadband(households((




                                                                          Source:(Edison(Research(




Copyright 2012
                                                                                              3
Listening(Location(2012(


                                                           INTERNET RADIO USE IS FIRMLY
                                                           ESTABLISHED. The audience is growing,
                                                           and listening day and time spent are
                                                           consistent and lengthy.




                         % increase


                                      Source: TargetSpot Digital Audio Usage Trends| TargetSpot Digital Audio
                                                                            Benchmark and Trend Study, 2012




Copyright 2012
                                                                                                       4
2012(percent(time(increase(
                 (listening(to(Internet(Radio(compared(to(2011(

                                                         LISTENERS ARE MORE ENGAGED THAN
                                                         EVER BEFORE. Engagement has
                                                         increased as consumers become more
                                                         comfortable with the medium and the
                                                         functionality of Internet Radio websites.




                                    % increase                                  Source: TargetSpot, Inc.
                                                                          Research by Parks Associates




Copyright 2012
                                                                                                     5
Blog%Talk%Radio%(M)%
                                          monthly%


                 Unique(Visitors(            23(

                   Page(Views(               170(

                      Visits(                31(

                   New(Visits(               21(

                 Returning(Visits(           10(




Copyright 2012
                                                            6
BlogTalk%Radio%
                                    %%%(M)%
                 Age%(years)%
                       <18(       28(((8.7M)(
                      18Y24(       9(((2.8M)(     Education
                      25Y34(      18(((5.5M)(
                      35Y44(       17((5.0M)(
                      45Y54(       12((3.7M)(
                      55Y64(       8((2.5M)(
                       65+(        9((2.8M)(
                 Gender%
                      Male(        45((14M)(
                     Female(       55((17M)(

Copyright 2012
                                                              7
Show(Downloads(

                                                              27550%
  Month(4(




  Month(3(




  Month(2(




  Month(1(



             0(   5000(   10000(   15000(   20000(   25000(   30000(




Copyright 2012
                                                                       8
Show(Downloads(

  Month(4(                                                  14060%


  Month(3(




  Month(2(




  Month(1(



             0(   2000( 4000( 6000( 8000( 10000( 12000( 14000( 16000(




Copyright 2012
                                                                        9
Copyright 2012   page
                   10
Shirley Williams      Tanya Krackovic




                 “All we are saying, is give Start-Ups a chance.”
                              #givestartupsachance




Copyright 2012
Contact(Shirley(Williams(for(additional(information(
                 Or(book(an(appointment(to(review(comprehensive((media(kit(




Copyright 2012
                                                                              12
Contact%Information%

         Email:(talkradioshow@williampearl.com((

         Skype:(Socialmediapearls(
         Twitter:(@williampearl(

         (




Copyright 2012
                                                   13

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Social Radio/Media Pearls Media Kit