New Start-Up with Need for Speed Gets Help From Windows 7 Professional

1. Windows 7
Customer Solution Case Study
New Start-Up with Need for Speed Gets Help
From New Operating System
t
Overview “Finding legal, finance and human resource related
Country or Region: France, United States
Industry: Internet
documents quickly is welcomed in Federated Search.
Mobile Communications Being able to broaden the search to IE pages is also
Customer Profile
efficient. I really like the „one-search‟ capability.”
Smub created a new, clever way for mobile Hervé Thevenet, Business Development Manager, Smub.com
device users to save, sort and share web
pages. It has 12 employees and offices in
Lyon, France and Palo Alto, California.
A new start-up called Smub Inc., with offices in Palo Alto, CA and
Business Situation Lyon, France, has developed new Internet bookmarking capabilities
As a new start up, Smub must move quickly
to manage many deadlines and for smart phones and PDAs. Smub allows users to share and
documents. It also must make sure its new bookmark Web pages from any device. It‟s simple to share and
mobile bookmarking product works with all
known operating systems and browsers. bookmark a Web page right from your browser‟s address bar by
typing smub.it/ to the left of http://. You can bookmark links and
Solution
The firm is using Windows 7 to test emails, post them to Facebook, MySpace, or Twitter right from a
compatibility and functionality with its new Smartphone, PDA, or computer. Tapping the IT expertise of
product and is discovering new features in
Windows 7 that are helping speed-up its Ordin-ere, a Microsoft® Gold Certified Partner, Smub.com solved two
business operations. problems at once: Windows® 7 compatibility, and new ways to
Benefits speed up its business. The test-drive results validated Smub‟s
 Faster Finding functionality on the new OS and features like Federated Search,
 Faster Connections
 Faster Navigation
Taskbar personalization, Aero® Interface and Libraries are
 Faster Using streamlining workflow to help keep pace with the hyper-speed
 Faster Solutions
needs of the company.

2. Situation Power Management
As a new start-up company with locations in Laptop batteries last longer with power-
Lyon, France and Palo Alto, California, Smub saving features like Battery Power
is launching a new bookmarking tool Management.
especially efficient for mobile device users.
As with most new companies, having 12 Federated Search
employees spread across two continents Federated Search enables the Smub team to
means the firm is challenged by a myriad of find virtually any type of file whether located
deadlines and coordination problems. Smub on local drives, network or the Internet.
is constantly on the lookout for technology Searches are deeper and more
that can help speed up its business and comprehensive.
make it more productive. In addition, the
company needed to make sure Smub was Problem Steps Recorder
compatible with the latest supporting Problem Steps Recorder allows the Smub
technology. According to Hervé Thevenet, staff to precisely capture and communicate a
Business Development Manager, Smub.com, bug when testing new versions of the Smub
“Smub must work flawlessly on any machine site or toolbar.
and browser. Ignorance will kill the product,
so we‟re testing it in every known venue. Aero® desktop experience
Windows 7 and IE 8 are on our must-work list. The Windows 7 Aero Snap feature gives
Smub users side-by-side window viewing by
“The other major challenge we have is dragging windows to borders, left and right.
managing the speed of our business. We all Grab and shake the foremost screen to make
have a thousand projects with a thousand all other screens disappear. The Peek feature
deadlines. We need technology tools that will is invoked by clicking the lower right hand
enable us to keep pace.” Show Desktop rectangle. The desktop is
immediately visible to view gadgets and other
desktop icons.
Solution
Smub is finding a number of new features in Taskbar
Windows 7 that are helping it keep up with its Features like Pinning and Jump Lists,
fast-paced, new start-up business. conveniently accessed from the taskbar,
streamline document navigation. Smub users
Network Connection Wizard have their files more readily available.
Network Connection Wizard provides easier
desktop connection to wireless, VPN and LAN Libraries
networks. For Smub, this means managers Libraries enable Smub users to create a
can more quickly identify and connect or single folder or library of a variety of
disconnect from network connection options documents needed for projects or ready-
within a single window. reference without disturbing the original
location of the documents throughout the
Location-Aware Printing network.
As Smub managers move from one network
to another, Location-Aware Printing
automatically recognizes and remembers
each new default printer.

3. Benefits the time. “My laptop battery has never lasted
Faster Finding the whole train trip to Brussels before. I either
Most start-ups like Smub must manage have to put in a new battery partway through
volumes of information and files. However, a the trip or stop working. The power
lot of time can be consumed searching for management feature in Windows 7 changed
these needed files. Thevenet is a new fan of that. Its miserly use of power got me to
Federated Search. “The deeper finding Brussels on one charge. Amazing!”
capabilities of Federated Search now save
me from wasting time scouring the Control Faster Using
Panel for obscure indexing options. Typing in “Managing projects just got faster with
a key word or two gets me directly connected Windows 7 Libraries. All of the invoices,
to the right spot. meeting reports and yearend closing
documents--regardless of whether they are
“Finding legal, finance and human resource located on local or shared drives--can now be
related documents quickly is a welcomed co-located in a single folder without
capability in Federated Search. Being able to disturbing the original location. It speeds up
broaden the search to IE pages is also helpful project work.”
in terms of efficiency. I really like the „one-
search‟ capability.” Faster Solutions
Problem Steps Recorder holds the promise of
Faster Navigation helping resolve IT trouble tickets much faster
Juggling a vast array of documents is part of according to Alex Huart, Director, Ordin-ere,
a normal day for Thevenet and his Smub‟s computer consultant. “Solving Smub-
associates. New navigation features found in related IT problems now gets done amazingly
Windows 7 are speeding up the process. fast with Problem Steps Recorder. Smub
“Jump Lists and Taskbar Pinning are users can capture the exact problem with
wonderful tools to quickly locate documents. screens and keystrokes in minutes where
Other Aero desktop experience features like before it could take hours using screen
Snap, Peek and Shake also help me stay captures and a lengthy narrative.”
productive.”
Faster Connections
Finding the right network connection and the
right local printer is a problem that has
bugged most computer users for a long time.
Windows 7 has a nifty answer: Network
Connection Wizard and Location Aware
Printing. “Location Aware Printing and the
Network Connection Wizard are just great
tools that are easy to use. I get connected
„right‟ most every time. I never have to be
embarrassed about printing to the office
printer when I‟m sitting at home in Palo Alto.”
Faster Travel
For Thevenet, working on the road not only
helps to meet more deadlines, it helps pass

4. For More Information Windows 7
For more information about Microsoft Faster and more reliable: Windows 7 will
products and services, call the Microsoft help your organization use information
Sales Information Center at (800) 426- technology to gain a competitive advantage in
9400. In Canada, call the Microsoft today‟s new world of work. Your people will be
Canada Information Centre at (877) 568- able to be more productive. You will be able
2495. Customers who are deaf or hard-of- to support your mobile work force with better
hearing can reach Microsoft text telephone access to shared data and collaboration
(TTY/TDD) services at (800) 892-5234 in tools. And your IT staff will have better tools
the United States or (905) 568-9641 in and technologies to enhance corporate IT
Canada. Outside the 50 United States and security, data protection, and more efficient
Canada, please contact your local deployment and management.
Microsoft subsidiary. To access information
using the World Wide Web, go to:
www.microsoft.com For more information about Windows 7, go to:
www.microsoft.com/windows/business
For more information about Smub
products and services, call 650-384-5017
or visit the Web site at:
www.smub.com
For more information about Ordin-ere
products and services call 32-49-6163300
or visit the Web site at:
www.ordin-ere.com
Software and Services Hardware
 Products  Lenovo
− Windows 7 Professional  Sony
− Windows Vista® Professional  HP
− Microsoft Visual Studio® 2008  Apple
− Office 2007 Professional  Dell
This case study is for informational purposes only. MICROSOFT
MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS
SUMMARY.
Document published July 2009