1. JOINT VENTURE
PROPOSAL WITH
UNDER ARMOUR
Samantha Taylor

2. INTRODUCTION
Taylor threads is considering a joint venture with Under Armour
• We will discuss the background of Under Armour & Taylor Threads
• We will discuss the possibility to become Under Armour’s exclusive printing company
• We will consider taking on Under Armour as our exclusive supplier

3. TAYLOR THREADS
• Stared in 2006
• Later opened two more stores in 2008 & 2010
• We are currently looking for new locations to open new stores
• Over 30 employees
• Our target market is sports teams
Taylor Threads

4. COMPANY DESCRIPTION
• Headquartered in Baltimore, Maryland
• Athletic apparel retailer and manufacture
• Products
Men’s wear, Women’s wear, Youth wear, Footwear, and Accessories
• Materials
HearGear, ColdGear, AllSeasonGear
• 2,500+ retail outlets
• 5,550+ global employees
Under Armour

5. COMPANY HISTORY
• Kevin Plank created Under Armour in 1995
• The goal was to create apparel to wick away sweat and keep the body cool and dry
• Under Armour never patent their products
• First team sale was to Georgia Tech
• 1999 Warner Brothers contracted Under Armour for movies
Under Armour

6. MISSION STATEMENT
Brand Mission
“TO MAKE ALL ATHLETES BETTER”
Vision
“TO EMPOWER ATHLETES EVERYWHERE”

7. UNDER ARMOUR'S TEAM
• Kevin Plank- Founder
President, CEO, and
Chairman of the Board
“BUILDING A • Bryon K. Adams Jr.
GREAT TEAM IS Chief Performance Officer,
WHAT MAKES US Member of the Board of
Directors
BETTER BRAND.
• Brad Dickerson
THE TEAM IS
Chief Financial Officer
EVERYTHING.”
• Kip J. Fulks
Chief Operating Officer
• Karl-Heinz Marurath
President, International

8. UNDER ARMOUR'S TIME LINE
Men’s Women’s UA Gives
Footwear
Wear Wear Back
• Started in • Started in • Started in • Started in
1995 2003 2006 2006

9. UA GIVES BACK
• Power in Pink
• Celebrates women who exercise in the fight against breast cancer
• National advertising featuring survivors
• The profits from the line go to a non-profit breast cancer charities and medical
centers
• Freedom
• Supports our military and public safety heroes
• Partnership with Wounded Warrior Project
• The mission is to honor and empower wounded heroes
Under Armour

10. UA GIVES BACK
• Green
• The line comes from raw materials used in production
• Up to four water bottles in each piece of apparel
• Partners with Sandtown Habitat for Humanity, Big Belly Solar, and Parks &
People
• Youth Movement
• WIN Baltimore is the platform for the youth movement
• Designed for a positive social change of the boys and girls who are the future
leaders
• Partnership with Big Brothers Big Sisters of Central Maryland, Maryland
Mentoring Partnership, Cal Ripken St. Foundation

11. SWOT ANALYSIS
Strengths
• Name Brand Awareness
• Competitive Organization
• Strong in research and development
Opportunities
• A way to increase profit
• A larger customer base through expansion
• The company has room to grow

12. SWOT ANALYSIS
Weaknesses
• Price sensitive
• Location
Threats
• The market in sports appeal is very competitive
• Due to price sensitive, people will try to find better deals
• Stronger brand names in competitors
• Economic problems

13. CONCLUSION
• Taylor Threads would not like to become Under Armour's exclusive printing company
• Taylor Threads found many risks involved in a joint venture with Under Armour
• Risk of being bought out
• Risk of disagreement between both companies
• We would like to make Under Armour our exclusive supplier