32. How did they respond to these threats?
What blueprints can we intuit?
33. Blunted the populist drive for punitive
regulation by massively increasing
the perceptible value to the
customer/consumer.
34. Value added services such as
Personal Finance Management and
offered advisory and consulting.
35. Blueprint #1 Invest in Service
Unprofitable activities such a lettings
marketing suddenly seem strategic with
respect to your customer relationship
38. When they couldn't, they used their
platforms to optimize their time and
resources.
39. Blueprint #2 Invest in removing
Friction
Digitalization isn't about cost savings,
it's about making it easy for the
customer to continue to have a
relationship with you
40. They turned themselves into platforms
by teaming up and forming networks
so they could drive additional
customer value.
41. They used that network to deploy
technology that turned their pull
processes into push processes.
42. Blueprint #3 Invest in Nurturing
Share data and contacts so you can
always provide value to the consumer
even if you can't directly monetize the
interaction.
43. Finally, to address their shifting
demographics, they reinvented their
customer journey and digitalized
and automated their branches so they
could bridge the online and offline
world.
44. Blueprint #4 Optimize for the
customers of tomorrow
If you delay investment until the
customers of tomorrow become the
customers of today, you're already
behind the curve
46. Hello!
My name is Daniel.
I want to make the Real Estate
experience better.
47. Next Step #1 Define your Flywheel
Map out and participate fully in our
customer's journey so we maintain a
relationship with the customer. Make
sure investment spins the wheel faster.
48. FLOWFACT is a Real Estate
Marketing Automation platform...
...that can model any asset class and
customer journey.
49. Next Step #2 Platforms
We need to use technology to build a
platform with the aim of maximizing
customer value
50. Customers use FLOWFACT to power a
500+ VR Bank MLS platform to share
listings and contacts so they can offer
value across the flywheel
51. FLOWFACT is working with a few
customers to pilot a completely digital
rental experience to offer value to
owners and provide a digital acquisition
funnel.
52. Next Step #3 Push
We need to use technology to reduce
our reliance on those who would
disintermediate us
53. Use a digital architecture to
match-make and do personalized push
marketing to reduce their reliance on
portals
54. If you have the prospect database, think
of how the ability to match make and
send 50K exposes instantly changes
the way your business operates.
55. Next Step #4 Be Open
Leverage our networks to add leverage
into our value creation chain
56. FLOWFACT is piloting providing a digital
distribution channel for developers to
provide unlimited properties for
brokers
57. FLOWFACT is working with 21st to
syndicate deals to financial buyers to
allow brokers to sell qualified
properties instantly
58. FLOWFACT is working with
Sprengnetter to weave unlimited
automatic valuations into an
automated customer journey
59. FLOWFACT is enabling innovative
companies like FeelEstate to provide
free 360 tours to all brokers
61. AUTOMATION OF THE FLYWHEEL IS
REWARDED BY THE MARKET
Increase in Qualified Leads
The Annuitas Group
451%
Reduction in Sales Cycle
The Aberdeen Group
49%
Average ROI
VentureBeat
224%
62. AUTOMATION OF THE FLYWHEEL IS
REWARDED BY CUSTOMERS
of buyers and sellers say
personalization affects purchase
CMO.com
90%
Boost in engagement
DemandGen Report
500%
of Best-in-Class firms saw
boosted revenue
Position2
80%
63. STRENGTH IN GOOD TIMES AND
RESILIENCE IN BAD TIMES
more profitable than peers
Capgemini
26%
Boost in conversion rates
eMarketer
50%
lower cost per lead
Forrester Research
33%
64. Cycle time through Customer Journey
50
250
Days
from first touch with Owner to property transaction
Highly Digital BrokersClassical Brokers
200 Day Reduction
in Flywheel Cycle
Time
BasedonFLOWFACTanalyticsdataof1000
propertytransactions
65. FLOWFACT is a Real Estate
Marketing Automation platform.
Our mission is to improve the real
estate experience.
66. This topic is so important to us, we
architected our system to work with
all CRMs that support open immo, not
just FLOWFACT CRMs.