Landing pages are a proven method of generating leads and building a solid email list. But why aren’t yours converting? If you’re like most marketers, your top challenge is building a landing page and optimizing it. But did you also know that: - The more landing pages you have, the higher conversion rate - Websites with 30 or more landing pages get seven times the leads of a site with only 10 - Landing pages with multiple offers get 266% fewer leads than single offer pages - 44% of inbound marketing links direct to a homepage, not a landing page Check out more data you need to increase your online marketing results.

1. Why Your Landing Page
Doesn’t Convert
stats
11

2. ?
?
? Getting a landing page
built and optimized
What’s the Biggest
Landing Page Challenge
for Marketers?
?
?
?

3. of B2B co’s
62%
have less than
6
landing pages

4. with fewer than 10
Companies with
30or more
landing pages generate
7xmore leads than those
But...

5. new, unique
landing page
build a
48%
of marketers
for each
marketing campaign

6. Half
But...
of those landing pages
contain
multiple offers

7. 266%
And...
multiple offers
can
decrease conversions
by

8. of
offer-related
images
42%
on landing pages are
not
clickable

9. is the most used method to
for 2 years in a row
A/B testing
increase
conversion rates

10. has driven
major landing page
change
But...
1out of 8only
A/B Tests

11. of B2B
inbound marketing links
are to a
44%
not a
landing page
homepage

12. of first time visitors
aren’t ready to buy
But...
96%
sending people to your homepage doesn’t bring
leads and relationship-building
opportunities

13. http://www.blog.hubspot.com
http://www.marketingexperiments.com/blog
http://www.marketingsherpa.com
http://www.blog.kissmetrics.com
Sources

14. Thank you for viewing!
Did you like this presentation?
Wishpond
One Easy Tool for All of Your Online
Marketing
create landing pages, contests, online ads &
email automation campaigns
Check out
blog.wishpond.com
for more!