Need to know how to get the most out of Pinterest this holiday season? You’re already promoting your business on Pinterest. But have you optimized it for the holiday season? If you are, are you getting the most engagement out of your Pins as you can? It’s not too late to increase your sales. Here are 12 Pinterest tips to give your holiday marketing the boost it deserves.

1. 12 Holiday Pinterest Post Tips
Last Minute Pinterest Boosters

3. 1
Remember the Details

5. ● It’s easy to forget about the little things
on Pinterest, but the words you use can
make the difference between your brand’
s Pin being seen and not
● Keep general SEO rules in mind. Include
keywords in your product and board
descriptions.
● Remember to change your brand
description to focus on the holidays as
well

6. 2
Offer Recipes

8. ● Holiday recipes are a great way to
encourage engagement
● They elicit responses of ‘my favorite!’, or ‘I
added more nutmeg’. Comments are
currency on social media
● If your brand isn’t suited to recipes, make
the recipe post personal like ‘Our CEO made
a delicious apple-cherry crumble, here’s the
recipe!’

9. 3
Go Warm and Cuddly

11. ● Focus on cozy and festive images this holiday
season
● Use images with the color red, and green.
Avoid blue and black (as they’re perceived as
cold and clean - we’re going for warm and
cozy)
● Creative, distinct, boards like ‘Everyday
Aww’ help your brand stand out on Pinterest

12. 4
Focus on
Standing Out

14. ● Put time and energy into your images
and your pin descriptions
● Anybody can post on Pinterest. You want
to post awesome pictures with creative
descriptions that inspire engagement

15. 5
Use Contests

17. ● Pinterest Contests are especially
successful in the holiday season, as
money is tight and people will take any
opportunity to save (or win)
● Try a recurring contest, in which a
smaller prize is given away each day for
12 days.
● Focus it around the holidays, with either
the prize being holiday-related, or the
theme.

18. 6
Inspire Comments

20. ● Inspire comments by asking questions or
asserting your own opinions
● Be pro-active during the Holidays by
commenting and responding to
comments you receive. People like
interaction during the festive season
● Comments increase the visibility of your
Pins - which increases brand awareness

21. 7
Segment your Gifts

23. ● Creating more boards is Pinterest best practice
as it increases the reach of your brand
● Keep your main (during the holidays, your
holiday-related) boards above the Pinterest
fold
● Get creative with your board names and
themes. Try to get beyond ‘gifts for him’ or
‘gifts for her’

24. 8
Use Rich Pins

26. ● Rich Pins have an 82% higher re-pin rate
than normal pins
● Product pins include more business links,
the price, availability, and where you
can purchase the item.
● With repins, you’re going to get more
people seeing more of your products on
Pinterest, with the information you want
to communicate most right there.

27. 9
Get Creative

28. (This, by the way,
is the coolest thing
ever made)

29. ● Focus on creativity this holiday season to
stand out from other brands
● Everybody’s pushing their products, find a
way to push the happiness your products
will cause, or the problem they’ll solve
● Don’t be afraid to promote products, or
pictures, that aren’t your own. Keeping
your brand active and awesome on
Pinterest is more important than pushing a
product every couple hours

30. 10
Ask Questions

32. ● Ask questions in your pin descriptions, to
inspire people to comment and engage
● Comments increase virality and also
increase the chance of more people
commenting and pinning themselves
● People like interaction during the
holidays, and they like brands that come
across as personable and human. This is
also why you need to respond comments
as well as inspire them.

33. 11
Get the Family
Involved

35. ● Getting the family involved is a great
way to make your brand relatable and
appealing
● Try children-oriented craft ideas,
pictures with festive families, or
● This is another instance of how
important it is to put the social in social
media during the holidays

36. 12
Include a CTA

38. ● Test out a CTA in your pin description
● Try ‘Click for more details’ or ‘Click
through to learn more’
● Test this for yourself to see if it improves
your Pinterest engagement. It results in
huge virality and participation increases
on Facebook and Twitter so it’s worth a
shot!

39. Get your Social Media ROI
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40. Thank you for viewing!
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