Are you considering implementing pop-ups on your website or blog?
Do it!
We've found serious success with generating email subscribers from our blog pop-up in the past month or so, and we want you to find the same success!
Check out this presentation on the five best types and strategies for pop-ups that you can implement for your own business.
2. They’re loud. They’re in your face. They’re aggressive and
they can’t possibly, possibly, be right for your business.
Right?
I mean, surely.
Well, we have one thing to say to everyone (including people
open-minded enough to consider pop-ups for business)...
1,472.
That’s the number of leads Wishpond has generated in the
past three weeks from blog pop-ups alone.
W
INTRODUCTION
3. But wait, I don’t get it. Why do they work?
The long and short of it is simple: pop-ups require a visitor to
take action, either positive or negative.
Let me repeat that. Pop-ups require a reader or visitor to your
landing page to, actively, say “No” to your offer.
And when you put something awesome in front of someone
and require them to consider it as a possibility, the
chance of them converting on it is far, far higher than
it is if they have the option to simply leave.
Pop-ups are like milk: un-bounceable.
W
INTRODUCTION
4. Entry pop-ups put you in dangerous territory. They interrupt a
visitor coming to your page - pretty damn aggressive.
However, done right, entry pop-ups can have some seriously
impressive conversion rates - so long as you support your
interruption.
Here’s an example of an
entry pop-up that works:
Find out why on the next
slide.
W
EXAMPLE #1: WEBINAR ENTRY POP-UP
5. W
EXAMPLE #1: WEBINAR ENTRY POP-UP
Why does the entry pop-up work?
● It’s a limited-time offer, which
justifies your interruption of a
possible lead’s arrival to your page.
This is something they understand
needs to be seen now (as the
promotion ends soon).
● The subheader describes exactly
what leads stand to get quickly and
simply.
● The subheader delivers value with
mention of the guest host, dropping a
well-known name to catch the eye of
a reader.
6. W
EXAMPLE #1: WEBINAR ENTRY POP-UP
Why Else?
● This entry pop-up would be the first
touch point (but not the last) in the
promotion of the webinar. Blog
articles would also feature a webinar
CTA and the blog sidebar would
feature a picture of John Smith with
the date and time of the webinar as
well.
● The colors work together and the CTA
button contrasts well with the
understated blue - making it
incredibly clear how to convert.
7. W
EXAMPLE #1: WEBINAR ENTRY POP-UP
What could we test to optimize it?
● It would be interesting to run an
A/B test on the copy sizes. Do we get
more conversions from
emphasizing the time factor or the
well-known name of the webinar
host?
● We could also test adding “you”,
“me” or “my” to this pop-up’s copy.
Adding personal pronouns can
positively affect conversion rates,
and it would be interesting to see if
that were true on pop-ups like it is
(in general) on landing pages.
8. W
EXAMPLE #2: EBOOK CLICK POP-UP
This is a pop-up strategy that we’ve been employing on the
Wishpond Blog for a couple weeks now. Compared to our old
strategy - of using a banner image at the bottom of our articles
as an image link to a landing page - the click pop-up has
doubled the number of leads we generate with banners.
Click pop-ups (or “two-step signups”) cut out the need to send
blog or landing page traffic to another page of your site. Click
pop-ups expedite the lead generation process, meaning more
leads, faster, for your business.
They also cut down on the need for extensive copy and landing
page optimization, as they’re far more concise and don’t
require anywhere near the energy a landing page does.
9. W
EXAMPLE #2: EBOOK CLICK POP-UP
Here’s an example of a click pop-up that works (and is
currently working on the Wishpond Blog):
10. W
Why does this click pop-up work?
● The click pop-up puts a conversion
opportunity in front of your reader
while they remain on your blog page
instead of sending them to a whole
new tab and landing page. This means
possible leads have less time to think,
meaning more leads for your
business.
● The copy is consistent across both
image link and click pop-up, ensuring
people who click on the banner image
quickly and easily know they’re
downloading the right piece of
content.
EXAMPLE #2: EBOOK CLICK POP-UP
11. W
Why Else?
● The pop-up includes a short and
efficient benefit list, a USP and a
CTA (the most essential parts of
any lead or sales-generating
page).
● The banner includes an eye-
catching image, which contrasts
with the text-dominated bottom of
a blog article and draws attention.
EXAMPLE #2: EBOOK CLICK POP-UP
12. W
EXAMPLE #2: EBOOK CLICK POP-UP
What could we test to optimize it?
● Changing the templates for our
banners so they match the
formatting and design of our click
pop-ups to see if even more
consistency increases conversion
rates.
● Changing the copy to sound a bit
more salesy and aggressive. Try
something like “Get the free report
that can earn you thousands of
dollars with no money down!”
13. W
EXAMPLE #3: FREE DEMO EXIT POP-UP
Exit pop-ups work by placing a required action in front of
your reader, insisting that they focus on it.
Here’s the breakdown of exit pop-ups:
● Your blog’s readers are focused, intensely, on your content.
● When people are focused on a single, specific task or point,
they experience something called “inattention blindness”,
which basically means they don’t see something obvious
(like a big orange CTA button) when they’re focused on
something detailed.
● Pop-ups, particularly exit pop-ups, break through
inattention blindness by coming between a reader and
their focus point.
● That means that a reader who bounces (not because they
aren’t interested, but simply because they genuinely don’t
see your “Ask”) may, instead, convert.
14. W
EXAMPLE #3: FREE DEMO EXIT POP-UP
Here’s an example of an exit pop-up that works:
15. W
Why does this exit pop-up work?
● Placing this pop-up on a product or
pricing page of your website will catch
each visitor who chooses to bounce
because of a pricing or “not-enough-
value” issue.
● The offer is exclusive, which is always
a good influence on engagement.
● The pop-up is focused on giving you
something (“GET 50% off, GET the
discount”), which frames it in terms
relevant to the visitor rather than
what AcmeSaaS can do.
EXAMPLE #3: FREE DEMO EXIT POP-UP
16. W
EXAMPLE #3: FREE DEMO EXIT POP-UP
What could we test to optimize it?
● We could test putting this pop-up
solely on the pricing pages (rather
than pricing and product) to
ensure that anybody bouncing has
seen the value of what we’re
offering.
● We could test some louder, more
“in-your-face” color contrast,
particularly the CTA button
(perhaps a red).
17. W
EXAMPLE #4: BLOG SCROLL POP-UP
Pop-ups work best for email subscription, as it’s less of an ask
and they can be delivered to people in the moment they’re
most interested in your valuable content.
Scroll pop-ups are our go-to for email subscribers, as they only
show to readers who are invested enough to read a certain
percentage of a blog article.
18. W
EXAMPLE #4: BLOG SCROLL POP-UP
Here’s an example of a scroll pop-up that works:
19. W
Why does this scroll pop-up work?
● The copy is really solid across the
board: everyone wants to be first,
everyone wants to “get the latest”
and everyone wants to receive
something exclusive. The value of
subscribing is clearly
communicated.
● The CTA button stands out like a
lighthouse against the somewhat
dreary background colors.
EXAMPLE #4: BLOG SCROLL POP-UP
20. W
Why Else?
● The pop-up only shows after
readers have invested a solid
amount of time and energy into
your content, meaning your
subscribers are actually
interested in your subject
matter (and therefore products).
● The pop-up doesn’t ask for
much in return for a
subscription.
EXAMPLE #4: BLOG SCROLL POP-UP
21. W
EXAMPLE #4: BLOG SCROLL POP-UP
What could we test to optimize
it?
● While the contrast of the CTA
works well to make it stand out,
would a more exciting color-
scheme increase conversions?
● Would different CTA copy
(perhaps framed in terms of
what the subscriber gets)
perform better than the
command CTA?
22. W
EXAMPLE #5: REPORT TIMED POP-UP
Timed pop-ups are a bit more tricky than scroll pop-ups, but
can be perfected through testing and tweaking.
Timed Pop-up Top Tip:
Head over to your Google Analytics for your blog
page and check out the average visit duration on your
articles. Set your timed pop-up to appear anywhere
between 10 and 20 seconds before your average
reader tends to leave.
23. W
EXAMPLE #5: REPORT TIMED POP-UP
Here’s an example of a
timed pop-up that works:
24. W
Why does this timed pop-up work?
● This pop-up would show only on blog
articles related to customer
relationship management, ensuring
that the people who see it are likely to
be interested in the ebook’s content.
● Or, if your business was devoted
solely to CRM, this pop-up could
appear anywhere on your website
(unlike a more specific ebook or
whitepaper). This pop-up would find
success on a product page just as it
would on your blog.
EXAMPLE #5: REPORT TIMED POP-UP
25. W
Why Else?
● The pop-up’s offer (a full industry
report) is valuable. This means we
can ask for more lead
information, which increases lead
conversion rates down the online
marketing sales funnel.
EXAMPLE #5: REPORT TIMED POP-UP
26. W
EXAMPLE #5: REPORT TIMED POP-UP
What could we test to optimize it?
● An image may soften the intensity
of the pop-up’s numerous form
fields and increase visual appeal.
● We could see if fewer form fields
increases conversions enough to
offset the increased value we get
by knowing more about our leads.
● We could see if a larger
subheader/summary paragraph
would make it easier to
communicate value, or if the larger
pop-up is too aggressive.
27. We created the example pop-ups in this presentation in the Wishpond
pop-up tool in about 45 seconds.
That means that 45 seconds of work can mean thousands of leads, email
subscribers, and sales down the line for your business.
But sales spiel to the side, we hope you learned something about how to
use the five main types of pop-ups. As we mentioned for each example,
there are always variables of your pop-ups that you can test and tweak,
adding and taking away bits and pieces until you’re as optimized as you
can be.
Make sense?
CONCLUSION
28. Thank you for viewing!
Did you like this presentation?
Wishpond
One Easy Tool for All of Your Online Marketing
create landing pages, contests, pop-ups, online ads &
email automation campaigns
Check out
blog.wishpond.com
for more!