Content marketing works. That’s been established. But is it working too well? Is it becoming so much a part of online marketing that it’s losing all efficacy?
In a recent (much lauded) article by Mike Schaefer he coined the term ‘content shock’. Perhaps a more accurate term would be ‘content paralysis’ - in which the overwhelming amount of content lessens the overall effect of content marketing for business.
It’s the first big discussion point of 2014, and one of the most important we’ll see this year. As such, it’s important we all have some background on the subject.
In this presentation we'll re-affirm how awesome content marketing is for your business, and then (in the second part) tell you how scary that should be.
But don’t worry, we'll also give you five strategies to combat content paralysis.
13. 9
78% of CMO’s think custom content is the
future of marketing
14. 10
54% of marketers say they will increase their
content marketing spend in the next 12
months
15. 11
79% of marketers report their organizations
are shifting to branded content
16. 12
86% of all B2C companies engage in content
marketing and 91% of B2B companies do
17. 13
64% of B2B content marketers say their
biggest challenge is producing enough
content
18. 14
Companies that blog at least 15 times per
month get 5 times more traffic than
companies that don’t blog
19. So.
With the ever-growing implementation of content
marketing by every sector…
With 27,000,000 pieces of content being uploaded on a
daily basis...
How can you possibly compete?
20. TRY…
1. Focusing on making content that’s social-friendly
2. Putting your personality into everything you do
3. Being an active responder, commentor, and social
media user
4. Re-using your content to maximize your time and
energy (and ROI)
5. Finding your own content niche
23. Thank you for viewing!
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