Do you advertise your business online? Or are you stuck in the dark-ages of print ads, radio spots, and this new-fangled horseless carriage?
2014 will be the year in which small businesses find success with online advertising. It’ll be the year that the little guy really notices and takes advantage of the fact they can get a better ROI with online ads than they can with TV spots or flyers. A lot better.
Here are 25 online statistics, starting with the field of online advertising as a whole and moving on to Youtube, Facebook, Twitter, Google Ads and the new Instagram Ads.
4. 1
Clicking on an ad on a social site is often the
first step toward a sale, rather than the
last.
Because of this, advertisers are undervaluing
social advertising by as much as 116%.
6. 3
It’s estimated that by 2016, online ad spend
in the US will have doubled since 2011,
hitting 67.4 billion dollars/
year (13.7% compound annual growth).
8. 4
The top three video ads of 2006 earned a
combined 244,395 shares.
In 2013 the top three have generated a total of
11.6 million shares - an increase of 4750%.
9. 5
The top three Youtube Ads of 2013 were Dove’s
“Real Beauty Sketches,” GEICO’s
“Hump Day,” and Evian’s “Baby and Me”.
10. 6
The most viral online ad this year was ‘Dove Beauty
Sketches’ with 4.24 million shares since its
release in April.
Not only is the ad the most shared ad of 2013, it is the
most viewed video ad of all time with 68.2
million views.
11. 7
A YouTube homepage ad typically costs around
$400,000.
On average, the homepage receives 60 million
views from 23 million unique users every day.
12. 8
YouTube’s monthly viewership is the equivalent
of roughly 10 Super Bowl
audiences.
Super Bowl ads are limited to 30 seconds and, for
XLVIII, will cost 10 times as much.
22. 16
Walmart is getting a marketing equivalent of 1000%
higher ROI on Facebook and Twitter compared to
other advertising spends.
During Black Friday, they were getting 42
comments every minute on their posts.
30. 22
Ben & Jerry’s has run 4 ads since Instagram ads
started in late October. They’ve generated 50,000
new fans in less than 2 months.
31. 23
Ben & Jerry’s first ad was the most liked with
386,877, an increase of 2,000% from their
average post.
32. 24
Since Ben & Jerry’s started using ads, their
average daily growth in followers has gone from
429 to 7,200.
33. 25
Despite Ben & Jerry’s success, the other
advertisers (though seeing huge increases in
brand involvement on the platform) are receiving
more negative comments than positive
overall.
36. Thank you for viewing!
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