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Designing the Conditions to Design Everything

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Too many different projects to describe what we do in a simple form. So how do we do what we do? Is it Design Thinking, Branding, Service Design, Digital, Product Design? While working with our clients, we're actually also designing the conditions for Significantly Different Design.

Publicado en: Diseño

Designing the Conditions to Design Everything

  1. 1. TEDx Alameda Lisbon, 2016 with-company.com all rights reserved © Designing the conditions to design everything
  2. 2. TEDx Alameda Lisbon, 2016 with-company.com all rights reserved © We’ve been doing so many different projects in the last years that sometimes it becomes really difficult to explain things in a easy form
  3. 3. TEDx Alameda Lisbon, 2016 with-company.com all rights reserved © We worked with the banking industry in brasil to understand how people relate to money and banks and helped them design a new digital platform to support users in saving money and better manage their investments Partner: NoOne http://www.noone.is/
  4. 4. TEDx Alameda Lisbon, 2016 with-company.com all rights reserved © We were challenged by some of the brightest minds in the Portuguese startup scene to re-name their company and ended up Landing a great peace of brand voice Client: Landing Extras: http://blog.landing.jobs/lean-startup-branding/
  5. 5. TEDx Alameda Lisbon, 2016 with-company.com all rights reserved © We worked with one of the most vibrant startups in the world, operating in the hearing technology/wearables space and, together, designed an incredible brand that reacts to voice, a brand that can actually listen to audio inputs Client: Mimi Hearing Technologies Extras: http://with-company.com/work/the-true-importance-of-hearing-well/
  6. 6. TEDx Alameda Lisbon, 2016 with-company.com all rights reserved © We can say we are the first Strategic Design Consultancy venturing a fish shop. Yap, you heard us well. We are proud partners a fish shop Partner: Peixaria Centenária Extras: https://www.instagram.com/peixariacentenaria/
  7. 7. TEDx Alameda Lisbon, 2016 with-company.com all rights reserved © We defined a news business model for an internet cloud platform, validated and designed a digital concept where memories can be stored, sealed and relieved in the future Partner: The Capsule Extras: http://with-company.com/work/its-about-time/
  8. 8. TEDx Alameda Lisbon, 2016 with-company.com all rights reserved © We played a significant role in changing the way an International Environmental Consultancy manages innovation by integrating Design Thinking as a cultural trigger for change Partner: Bio Insight
  9. 9. TEDx Alameda Lisbon, 2016 with-company.com all rights reserved © We worked with a hospital to understand what people feel and how they perceive time in the waiting rooms so that we could create a better waiting experience Partner: José de Mello Saúde + Universidade Nova
  10. 10. TEDx Alameda Lisbon, 2016 with-company.com all rights reserved © One minute pitch was not enough. Fortunately TEDx gave us 15 minutes
  11. 11. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © https://fishingforideas.wordpress.com/
  12. 12. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © That was more than 4 years ago
  13. 13. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © We were back from a Design Thinking - one year - course in Berlin
  14. 14. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © and we wanted to see if it worked
  15. 15. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © so we went
  16. 16. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © fishing for ideas Documentation blog www.fishingforideas.wordpress.com
  17. 17. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © Wholesale company drowning Fishing Industry
  18. 18. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © Their Needs TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved ©
  19. 19. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © They needed help TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved ©
  20. 20. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © Someone who could
  21. 21. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © listen TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved ©
  22. 22. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © understand TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved ©
  23. 23. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © care TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved ©
  24. 24. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © about all of the aspects of their business
  25. 25. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © Here’s what we achieved in 3 months
  26. 26. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © Optimized processes management & communication TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved ©
  27. 27. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © Optimized processes management & communication Identified new channels sales & distribution TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved ©
  28. 28. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © Reduced 2/3 of debt negotiation & business control tools Optimized processes management & communication Identified new channels sales & distribution TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved ©
  29. 29. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © and…
  30. 30. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © …steady growth in the last 4 years
  31. 31. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © From this we’ve learned
  32. 32. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © From this we’ve learned 1. DT works as a good trigger for change
  33. 33. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © From this we’ve learned 1. DT works as a good trigger for change 2. It’s more about mindset than the methodology
  34. 34. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © From this we’ve learned 1. DT works as a good trigger for change 2. It’s more about mindset than the methodology 3. Culture is defined by conditions
  35. 35. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © …while we are solving our clients problems
  36. 36. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © we are actually designing our own conditions for great design
  37. 37. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © and how do we create these conditions?
  38. 38. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © we do it in the way
  39. 39. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © we choose our People Tiago, Rui, Inês, Francisco, Juliana, Matilde, Raquel, João, Gabi, Quinan, Daniela TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved ©
  40. 40. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © we set our Teams Multidisciplinary, senior, juniors, and with clients TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved ©
  41. 41. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © we define the Roles The documenter, the ground to earth, the time keeper TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved ©
  42. 42. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © we go Together Project group definition - contrary to the old models - until the end TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved ©
  43. 43. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © we find our Balance Daily organisation, space to fail and to explore TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved ©
  44. 44. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © we set our Timings Creativity needs time TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved ©
  45. 45. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © we manage Motivation People need to rest and variation TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved ©
  46. 46. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © we Play Warm ups, bad jokes, taking fun seriously TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved ©
  47. 47. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © we Share Like today, flash sessions & friday lunch TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved ©
  48. 48. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © we freely use our Space Material for prototyping, space as a reflection of ideas TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved ©
  49. 49. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © we Nurture Open communication, daily check-ins, feedback culture TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved ©
  50. 50. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © we provide Attitude Doing is bigger than talking TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved ©
  51. 51. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © we set Responsibility Everybody needs a stage to grow TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved ©
  52. 52. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © With Company is our stage
  53. 53. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © and these are our conditions for:
  54. 54. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © significantly and these are our conditions for:
  55. 55. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © and these are our conditions for: significantly different
  56. 56. TEDx ISTAlameda Lisbon, 2016 with-company.com all rights reserved © significantly different design and these are our conditions for:
  57. 57. with-company.com Also thank you to the 30 people who gave us feedback last night - http://www.meetup.com/Design-Thinking-Flash- Sessions-With-Company/ - and helped us improve this presentation! Thank you

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