1. Electronic cigarettes
originally hail from China and made their way across the world
in the 90′s, after becoming an internet sensation. They have
now surpassed that status and are gaining an stablished place
in the market.

3.  Electronic cigarettes originally hail from China and made their way across
the world in the 90′s, after becoming an internet sensation. They have now
surpassed that status and are gaining an stablished place in the market. The
potential of this product has raised the enthusiasm of industry experts that
foresee the sucess and fortune associated with e-cigarettes. Some analyst
predict that e-cigarettes could even eclipse the popularity of traditional
cigarettes within the next decade. The beginnings of the e-cigarette industry
remind many of the start of energy drinks. They proved to be more than a
trend and so are e-cigs. There is an amazing room for growth in the e-
cigarette market. Insiders are confident that the electronic cigarette industry
will be worth over $1 billion in the coming years.
 Although at the moment, the number of e-cigarette users is nowhere near to
the number of those consuming traditional tobacco products, according to
some experts, the main difference is that e-cigs are in the rise while tobacco
products are losing their ground. E-cigarettes are becoming more and more
appealing to consumers, thanks to the notion that they offer the same
sensation of a traditional cigarette with reduced risk.

4.  Innovation and reduced health concerns are two
key elements that make e-cigarettes attrarctive.
While manufacturers cannot make health claims
due to FDA regulations, more consumers are
switching to e-cigs as a mean to enjoy a less
harmful smoking experience. In addition, e-
cigarettes do not produce the smell and second
hand smoke that concerns non smokers. They
are an alternative for those that are not ready to
quit altogether but don’t want to bother those
around them. Added benefits of e-cigarettes
include their price (they end up being cheaper
than regular tobacco products).and their
convenience.
 With all the buzz and advantages of e-cigarettes,
it is no wonder why they are getting attention
even from tobacco companies that may consider
the possibility of getting hold of the e-cigarette
market.

5.  As a product that is quickly achieving its permanent
place in the market, there are regulation discussions
surrounding e-cigarettes, specially when it comes to
taxing and regulating their distribution. There are plans
to regulate e-cigarettes as tobacco products. This means
that e-cigarette importers must hold tobacco importing
licenses, and sellers must have tobacco licenses in all
states. While e-cigarette manufacturers have no issues
with the taxing of the product, they are adamant in
getting a fair tax that takes into consideration that the
product is less harmful than its tobacco counterparts.
 The interest on electronic cigarettes is increasing and
although it may take a few year to get a massive switch
from traditional smoking to e-cigarette experience, there
are more and more commited users that will contrinute
to the industry’s growth.

12.  Electronic cigarettes are becoming more and
more popular amongst celebrities. Hot stars
such as Leonardo Dicaprio and Katherine
Heigl have been seen vaping and Johnny
Depp’s character in the Tourist, smokes
electronic cigarettes. More recently, Twilight
heartthrob Robert Pattinson joined the
trend by puffing an e-cig in an award
ceremony in Hollywood.
 There is no denying that the electronic
cigarettes industry can benefit enormously
from this type of publicity. Many people that
didn’t know about electronic cigarettes, are
now taking note thanks to the exposure that
comes with famous e-smokers and the
associated media coverage. TV and Movies
are bringing electronic cigarettes to a massive
audience which means that more smokers
will be aware of the alternatives available.

13.  Unfortunately, this level of exposure may also bring
along misinformation and complaints from companies
that may see their economic interests threatened by
the increasing popularity of electronic cigarettes.
Some may even push for legislation to prevent that e-
cigs are used in public. Still, the good side of this
publicity should overcome the possible issues that it
may bring. In the end, what matters is
that people will be aware of the existence of electronic
cigarettes and it’s role as an alternative to tobacco
products and even as an aid to quit smoking,