Enviar búsqueda
Cargar
Very Case Study
•
1 recomendación
•
1,336 vistas
Wolff Olins
Seguir
Denunciar
Compartir
Denunciar
Compartir
1 de 1
Descargar ahora
Descargar para leer sin conexión
Recomendados
Littlewoods Case Study
Littlewoods Case Study
Wolff Olins
Liverpool ONE Case Study
Liverpool ONE Case Study
Wolff Olins
Ilori Case Study
Ilori Case Study
Wolff Olins
Unilever new
Unilever new
At home
WOLFF OLINS ON GROWTH
WOLFF OLINS ON GROWTH
Wolff Olins
Dove
Dove
chipakalirand
Detailed textual analysis; the company info
Detailed textual analysis; the company info
Patryk-W
[Project] Consumer Perception and strategies of DOVE Soap
[Project] Consumer Perception and strategies of DOVE Soap
Biswadeep Ghosh Hazra
Recomendados
Littlewoods Case Study
Littlewoods Case Study
Wolff Olins
Liverpool ONE Case Study
Liverpool ONE Case Study
Wolff Olins
Ilori Case Study
Ilori Case Study
Wolff Olins
Unilever new
Unilever new
At home
WOLFF OLINS ON GROWTH
WOLFF OLINS ON GROWTH
Wolff Olins
Dove
Dove
chipakalirand
Detailed textual analysis; the company info
Detailed textual analysis; the company info
Patryk-W
[Project] Consumer Perception and strategies of DOVE Soap
[Project] Consumer Perception and strategies of DOVE Soap
Biswadeep Ghosh Hazra
Calvin Klein India
Calvin Klein India
PravithaUnnikrishnan
Surf excel IMC
Surf excel IMC
Firoz Anjum
Evian case study
Evian case study
Lahari Uppala
Lux (H.U.L.) positioning of Lux
Lux (H.U.L.) positioning of Lux
IMM Graduate School
Klazien van Vliet - Differentiation in graduate recruitment at unilever
Klazien van Vliet - Differentiation in graduate recruitment at unilever
Silverman_Research
BRAND WAR 2
BRAND WAR 2
Nabanita Biswas
Presentation on dove1
Presentation on dove1
karanbilla
MEDIA: Hugo by Hugo Boss UK Press Launch - Esprit August 1995
MEDIA: Hugo by Hugo Boss UK Press Launch - Esprit August 1995
Dowshan Humzah
Unilever Analysis
Unilever Analysis
Masayuki Iwabuchi
The 'New World' of Marketing: Social Media, Radical Transparency and the Emer...
The 'New World' of Marketing: Social Media, Radical Transparency and the Emer...
Sustainable Brands
Marketing Excellence - L'Oreal
Marketing Excellence - L'Oreal
Kanika Gupta
Lux soap
Lux soap
Joshner Johny
L'oreal case study
L'oreal case study
Shweta Chaturvedi
Dove
Dove
Lavanya Mylapilli
Innovating Ways of Marketing
Innovating Ways of Marketing
Mastermind Training & Consultancy Services Pvt Ltd
Brand Audit
Brand Audit
Key Point Consultants
COCA COLA
COCA COLA
Necip Fazıl KESKİNKILIÇ
rin vs tide
rin vs tide
PAYAL MISHRA
Advertising Coca Cola
Advertising Coca Cola
Mia Ištvanović
Presentation l'oreal
Presentation l'oreal
Olimita Roy
Then, Now, Next
Then, Now, Next
Wolff Olins
V&A Case Study
V&A Case Study
Wolff Olins
Más contenido relacionado
La actualidad más candente
Calvin Klein India
Calvin Klein India
PravithaUnnikrishnan
Surf excel IMC
Surf excel IMC
Firoz Anjum
Evian case study
Evian case study
Lahari Uppala
Lux (H.U.L.) positioning of Lux
Lux (H.U.L.) positioning of Lux
IMM Graduate School
Klazien van Vliet - Differentiation in graduate recruitment at unilever
Klazien van Vliet - Differentiation in graduate recruitment at unilever
Silverman_Research
BRAND WAR 2
BRAND WAR 2
Nabanita Biswas
Presentation on dove1
Presentation on dove1
karanbilla
MEDIA: Hugo by Hugo Boss UK Press Launch - Esprit August 1995
MEDIA: Hugo by Hugo Boss UK Press Launch - Esprit August 1995
Dowshan Humzah
Unilever Analysis
Unilever Analysis
Masayuki Iwabuchi
The 'New World' of Marketing: Social Media, Radical Transparency and the Emer...
The 'New World' of Marketing: Social Media, Radical Transparency and the Emer...
Sustainable Brands
Marketing Excellence - L'Oreal
Marketing Excellence - L'Oreal
Kanika Gupta
Lux soap
Lux soap
Joshner Johny
L'oreal case study
L'oreal case study
Shweta Chaturvedi
Dove
Dove
Lavanya Mylapilli
Innovating Ways of Marketing
Innovating Ways of Marketing
Mastermind Training & Consultancy Services Pvt Ltd
Brand Audit
Brand Audit
Key Point Consultants
COCA COLA
COCA COLA
Necip Fazıl KESKİNKILIÇ
rin vs tide
rin vs tide
PAYAL MISHRA
Advertising Coca Cola
Advertising Coca Cola
Mia Ištvanović
Presentation l'oreal
Presentation l'oreal
Olimita Roy
La actualidad más candente
(20)
Calvin Klein India
Calvin Klein India
Surf excel IMC
Surf excel IMC
Evian case study
Evian case study
Lux (H.U.L.) positioning of Lux
Lux (H.U.L.) positioning of Lux
Klazien van Vliet - Differentiation in graduate recruitment at unilever
Klazien van Vliet - Differentiation in graduate recruitment at unilever
BRAND WAR 2
BRAND WAR 2
Presentation on dove1
Presentation on dove1
MEDIA: Hugo by Hugo Boss UK Press Launch - Esprit August 1995
MEDIA: Hugo by Hugo Boss UK Press Launch - Esprit August 1995
Unilever Analysis
Unilever Analysis
The 'New World' of Marketing: Social Media, Radical Transparency and the Emer...
The 'New World' of Marketing: Social Media, Radical Transparency and the Emer...
Marketing Excellence - L'Oreal
Marketing Excellence - L'Oreal
Lux soap
Lux soap
L'oreal case study
L'oreal case study
Dove
Dove
Innovating Ways of Marketing
Innovating Ways of Marketing
Brand Audit
Brand Audit
COCA COLA
COCA COLA
rin vs tide
rin vs tide
Advertising Coca Cola
Advertising Coca Cola
Presentation l'oreal
Presentation l'oreal
Destacado
Then, Now, Next
Then, Now, Next
Wolff Olins
V&A Case Study
V&A Case Study
Wolff Olins
Ten learnings on thinking small for big impact
Ten learnings on thinking small for big impact
Wolff Olins
Andrei Popa Portfolio
Andrei Popa Portfolio
Andrei Popa
BAISITAI Brand Manual Identity
BAISITAI Brand Manual Identity
Andrei Popa
Inatech Brand Manual
Inatech Brand Manual
Alexandru Darie
New L'Avvento Backpacks
New L'Avvento Backpacks
Andrei Popa
GE Case Study
GE Case Study
Wolff Olins
A-BST Logo Proposal
A-BST Logo Proposal
Andrei Popa
Usm25 Brand Manual
Usm25 Brand Manual
Mohamad Abdullah
New L'Avvento Mini Bags
New L'Avvento Mini Bags
Andrei Popa
Fahem Logo Proposal
Fahem Logo Proposal
Andrei Popa
Дизайн и верстка рассылок - Портфолио
Дизайн и верстка рассылок - Портфолио
EmailSoldiers
7 Questions About Your M+A
7 Questions About Your M+A
Margaret Molloy
BU Paris - A MONTH OF IDEAS - November 2016
BU Paris - A MONTH OF IDEAS - November 2016
BRAND UNION PARIS
The New Mainstream
The New Mainstream
Sustainable Brands
Luxottica wholesale
Luxottica wholesale
Jenny Tang
BU Paris - A MONTH OF IDEAS - Septembre 2015
BU Paris - A MONTH OF IDEAS - Septembre 2015
BRAND UNION PARIS
Identica insight 01 Sexy Ugly
Identica insight 01 Sexy Ugly
Michael Nash
BU Paris - A MONTH OF IDEAS - May/June 2016
BU Paris - A MONTH OF IDEAS - May/June 2016
BRAND UNION PARIS
Destacado
(20)
Then, Now, Next
Then, Now, Next
V&A Case Study
V&A Case Study
Ten learnings on thinking small for big impact
Ten learnings on thinking small for big impact
Andrei Popa Portfolio
Andrei Popa Portfolio
BAISITAI Brand Manual Identity
BAISITAI Brand Manual Identity
Inatech Brand Manual
Inatech Brand Manual
New L'Avvento Backpacks
New L'Avvento Backpacks
GE Case Study
GE Case Study
A-BST Logo Proposal
A-BST Logo Proposal
Usm25 Brand Manual
Usm25 Brand Manual
New L'Avvento Mini Bags
New L'Avvento Mini Bags
Fahem Logo Proposal
Fahem Logo Proposal
Дизайн и верстка рассылок - Портфолио
Дизайн и верстка рассылок - Портфолио
7 Questions About Your M+A
7 Questions About Your M+A
BU Paris - A MONTH OF IDEAS - November 2016
BU Paris - A MONTH OF IDEAS - November 2016
The New Mainstream
The New Mainstream
Luxottica wholesale
Luxottica wholesale
BU Paris - A MONTH OF IDEAS - Septembre 2015
BU Paris - A MONTH OF IDEAS - Septembre 2015
Identica insight 01 Sexy Ugly
Identica insight 01 Sexy Ugly
BU Paris - A MONTH OF IDEAS - May/June 2016
BU Paris - A MONTH OF IDEAS - May/June 2016
Similar a Very Case Study
Boots
Boots
Sounak Deb
Brands That have changed their Logo over the time.
Brands That have changed their Logo over the time.
Kushal Kaushik
How does Unilever apply different strategies to gain competitive advantage?
How does Unilever apply different strategies to gain competitive advantage?
Tasmi Turin
Unilever Case Study
Unilever Case Study
Wolff Olins
Unilever Presentation
Unilever Presentation
Rk Rokon
iStrategy AMS 2011 - Michael Aidan, Evian
iStrategy AMS 2011 - Michael Aidan, Evian
iStrategy
Unilever strategic marketing
Unilever strategic marketing
guest84d97e
Communicate magazine - Kristian Mills
Communicate magazine - Kristian Mills
Communicate Magazine
PPT Notes_240219_190302.pptx_20240219_191056_0000.pdf
PPT Notes_240219_190302.pptx_20240219_191056_0000.pdf
vanshguptagupta143
Jogroup profile (2)
Jogroup profile (2)
Manifest New Business
During your weekly trip to the grocery store, you purchase bread, .docx
During your weekly trip to the grocery store, you purchase bread, .docx
sagarlesley
Rocket internet IPO factsheet
Rocket internet IPO factsheet
Pierre Poignant
Unileverl presentation
Unileverl presentation
guest84d97e
Unileverlpresentation 100421080036-phpapp02
Unileverlpresentation 100421080036-phpapp02
Mehak Mehtab
Elementree presentation
Elementree presentation
Darryn Welch
UNILEVER
UNILEVER
norbaizura1991
JessicaClarkeMarketingReport
JessicaClarkeMarketingReport
Jessica Clarke
fashion marketing. luxury brands
fashion marketing. luxury brands
dolly mehta
K Style Lab Pop-Up Store Solution
K Style Lab Pop-Up Store Solution
AlHong3
Rolex Marketing Plan
Rolex Marketing Plan
Jennifer Plopan
Similar a Very Case Study
(20)
Boots
Boots
Brands That have changed their Logo over the time.
Brands That have changed their Logo over the time.
How does Unilever apply different strategies to gain competitive advantage?
How does Unilever apply different strategies to gain competitive advantage?
Unilever Case Study
Unilever Case Study
Unilever Presentation
Unilever Presentation
iStrategy AMS 2011 - Michael Aidan, Evian
iStrategy AMS 2011 - Michael Aidan, Evian
Unilever strategic marketing
Unilever strategic marketing
Communicate magazine - Kristian Mills
Communicate magazine - Kristian Mills
PPT Notes_240219_190302.pptx_20240219_191056_0000.pdf
PPT Notes_240219_190302.pptx_20240219_191056_0000.pdf
Jogroup profile (2)
Jogroup profile (2)
During your weekly trip to the grocery store, you purchase bread, .docx
During your weekly trip to the grocery store, you purchase bread, .docx
Rocket internet IPO factsheet
Rocket internet IPO factsheet
Unileverl presentation
Unileverl presentation
Unileverlpresentation 100421080036-phpapp02
Unileverlpresentation 100421080036-phpapp02
Elementree presentation
Elementree presentation
UNILEVER
UNILEVER
JessicaClarkeMarketingReport
JessicaClarkeMarketingReport
fashion marketing. luxury brands
fashion marketing. luxury brands
K Style Lab Pop-Up Store Solution
K Style Lab Pop-Up Store Solution
Rolex Marketing Plan
Rolex Marketing Plan
Más de Wolff Olins
Ten learnings from Wolff Olins on setting up a marketing department for success
Ten learnings from Wolff Olins on setting up a marketing department for success
Wolff Olins
WOLFF OLINS ON BRAND 2011
WOLFF OLINS ON BRAND 2011
Wolff Olins
Tate Case Study
Tate Case Study
Wolff Olins
Tata DOCOMO Case Study
Tata DOCOMO Case Study
Wolff Olins
Southbank Centre Case Study
Southbank Centre Case Study
Wolff Olins
Sony Ericsson Case Study
Sony Ericsson Case Study
Wolff Olins
NYC Case Study
NYC Case Study
Wolff Olins
New Museum Case Study
New Museum Case Study
Wolff Olins
Mercedes-Benz Case Study
Mercedes-Benz Case Study
Wolff Olins
Macmillan Cancer Support Case Study
Macmillan Cancer Support Case Study
Wolff Olins
London 2012 Case Study
London 2012 Case Study
Wolff Olins
Heathrow Express Case Study
Heathrow Express Case Study
Wolff Olins
Frito-Lay TrueNorth Case Study
Frito-Lay TrueNorth Case Study
Wolff Olins
First Direct Case Study
First Direct Case Study
Wolff Olins
Carter's Case Study
Carter's Case Study
Wolff Olins
British Telecom Case Study
British Telecom Case Study
Wolff Olins
Aol. Case Study
Aol. Case Study
Wolff Olins
(RED) Case Study
(RED) Case Study
Wolff Olins
WO ON RETAIL
WO ON RETAIL
Wolff Olins
WOLFF OLINS 2010
WOLFF OLINS 2010
Wolff Olins
Más de Wolff Olins
(20)
Ten learnings from Wolff Olins on setting up a marketing department for success
Ten learnings from Wolff Olins on setting up a marketing department for success
WOLFF OLINS ON BRAND 2011
WOLFF OLINS ON BRAND 2011
Tate Case Study
Tate Case Study
Tata DOCOMO Case Study
Tata DOCOMO Case Study
Southbank Centre Case Study
Southbank Centre Case Study
Sony Ericsson Case Study
Sony Ericsson Case Study
NYC Case Study
NYC Case Study
New Museum Case Study
New Museum Case Study
Mercedes-Benz Case Study
Mercedes-Benz Case Study
Macmillan Cancer Support Case Study
Macmillan Cancer Support Case Study
London 2012 Case Study
London 2012 Case Study
Heathrow Express Case Study
Heathrow Express Case Study
Frito-Lay TrueNorth Case Study
Frito-Lay TrueNorth Case Study
First Direct Case Study
First Direct Case Study
Carter's Case Study
Carter's Case Study
British Telecom Case Study
British Telecom Case Study
Aol. Case Study
Aol. Case Study
(RED) Case Study
(RED) Case Study
WO ON RETAIL
WO ON RETAIL
WOLFF OLINS 2010
WOLFF OLINS 2010
Very Case Study
1.
VERY:
Shop Direct Group is one of the biggest and longest standing home shopping businesses in the UK. In 2008 all its brands offered the SOCIAL SHOPPING same products through a virtually identical shopping experience, REVOLUTION mainly based on catalogue shopping. The challenge set to Wolff Olins was to develop a new, differentiated brand that would create £500 million sales in 5 years by attracting a loyal, younger demographic, transitioning Shop Direct Group from a mail order business to a leading online retailer. After studying its current customers, looking at successful brands both within and out of the retail world and identifying the core strengths of the business, Wolff Olins created a new, future-facing brand called Very, based on a network comprised of customers, buyers and brands. This continuous feedback loop enables contribute to business decisions such as product assortment and and developed the key touch points such as the website, product directory, magazine and events throughout the UK. Shop Direct Group and Wolff Olins worked quickly and collaboratively on the Very brand, with just 10 months from inception to launch. Pre-launch events inviting customers to join the network generated enthusiastic reactions to the new brand, which launched on 5th July 2009. Wolff Olins +44 20 7713 7733 +1 212 505 7337 +97144 01 9581 www.wolffolins.com © 2009 Wolff Olins Limited. All rights reserved.
Descargar ahora