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Innovation presentation given at the 2nd Abu Dhabi Innovation Conference.
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Innovation
1.
WOLFF OLINS
2.
INNOVATION: SKIN DEEP
OR STRUCTURAL? WOLFF OLINS www.wolffolins.com ©2011 Wolff Olins
3.
©2011 Wolff Olins
3 TODAYINTRODUCTION PARADOX CHALLENGE BETTER IMAGE BETTER REALITY SO WHAT?
4.
Wolff Olins 4
5.
WE’VE… 5 ©2011
Wolff Olins
6.
PLACES 6 ©2011
Wolff Olins
7.
©2011 Wolff Olins
7 COUNTRIES ARE BUILDING THEIR BRANDS AS THEY COMPETE NOT ONLY FOR POWER AND INFLUENCE, BUT IN THE NEW MARKETING BATTLES FOR EXPORTS, INWARD INVESTMENT AND TOURISM -May 1996 ©2011 Wolff Olins
8.
Wolff Olins 8
©2011 Wolff Olins
9.
INNOVATION? 9 ©2011
Wolff Olins
10.
OUR POINT
OF VIEW Wolff Olins 10
11.
©2011 Wolff Olins
11 PARADOX
12.
©2011 Wolff Olins
12 ©2011 Wolff Olins
13.
©2011 Wolff Olins
13
14.
©2011 Wolff Olins
14 GETTING THERE ©2011 Wolff Olins
15.
©2011 Wolff Olins
15 ©2011 Wolff Olins
16.
©2011 Wolff Olins
16 ©2011 Wolff Olins
17.
©2011 Wolff Olins
17 CHALLENGE
18.
©2011 Wolff Olins
18 10=90%
19.
©2011 Wolff Olins
19
20.
©2011 Wolff Olins
20 ©2011 Wolff Olins
21.
©2011 Wolff Olins
21 SPIKEY MAP
22.
©2011 Wolff Olins
22
23.
©2011 Wolff Olins
23 MAKE IT EASY MAKE IT SIMPLE MAKE IT FREE
24.
©2011 Wolff Olins
24 BETTER IMAGE - SKIN DEEP
25.
©2011 Wolff Olins
25 THE BRIEF
26.
26 ©2011 Wolff
Olins
27.
©2011 Wolff Olins
27 BETTER REALITY - STRUCTURAL
28.
©2011 Wolff Olins
28 OFTEN TOO COMPLICATED 9 1 AXES PLAN 141 42 AIMS PRIORITIES 0 0 TIMETABLE (YET) ACTIONS (YET)
29.
©2011 Wolff Olins
29 ©2011 Wolff Olins
30.
©2011 Wolff Olins
30 ©2011 Wolff Olins
31.
©2011 Wolff Olins
31 EDB
32.
©2011 Wolff Olins
32 EARLY INFLUENCE ©2011 Wolff Olins
33.
©2011 Wolff Olins
33 EARLY INFLUENCE
34.
©2011 Wolff Olins
34 3% - 5%
35.
©2011 Wolff Olins
35 ©2011 Wolff Olins
36.
©2011 Wolff Olins
36 ©2011 Wolff Olins
37.
©2011 Wolff Olins
37
38.
©2011 Wolff Olins
38 SO WHAT?
39.
©2011 Wolff Olins
39 GREATSTART EVERYTHING TO PLAY FOR LOSING GROUND?
40.
©2011 Wolff Olins
40 KISS
41.
©2011 Wolff Olins
41 AND NOTOR
42.
©2011 Wolff Olins
42 JOINED UP
43.
©2011 Wolff Olins
43 THINK MOUSSA ©2011 Wolff Olins
44.
©2011 Wolff Olins
44
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