Janice Frasier, Partner at Seneca VC, talks through what Lean Startup is - and isn't - and how you can best implement it at your startup.

1. Quick Refresh on
Lean Startup

2. Anti-definition
first

3. LEAN STARTUP IS NOT
CHEAP
“LEAN” ≠ “starved for resources”

4. MARTA
4500 Calories/Day
STILL LEAN

5. LEAN STARTUP IS NOT
CHEAP
SHORTCUT
Lean is disciplined

6. MARTA
4500 Calories/Day
STILL LEAN
Face down
the risks.

7. LEAN STARTUP IS NOT
CHEAP
SHORTCUT
FAST
(Important work happens in the flat part
of the growth curve.)

8. MARTA
4500 Calories/Day
STILL LEAN
Face the
risks.

9. PAM & JUNE’S
Wedding Cake
A PARABLE

10. JUNE
PAM

11. APRIL
MAY
JUNE
JULY

12. sedonaweddingcakes.com

13. freebestpictures.blogspot.com

14. thekitchn.com

15. Zoe Clark, The Cake Parlour

16. sedonaweddingcakes.com
Zoe Clark, The Cake Parlour

17. LEAN STARTUP METHOD
LIST YOUR ASSUMPTIONS
UNDERSTAND YOUR CUSTOMERS
GET REAL PRODUCT INTO THE
WORLD
ADJUST DIRECTION BASED ON WHAT
HAPPENS

18. TIME & EFFORT
release
release
MAKE
MAKE
release
MAKE
THINK
PROGRESS

19. Effort
without proof
builds a
mountain of
risk.
TIME & EFFORT
release
release
MAKE
MAKE
release
MAKE
THINK
PROGRESS
RISK

20. Closed learning loops
burn down the risk.
TIME & EFFORT
PROGRESS
RISK

21. TIME
Each learning loop has you make something,
see how real people respond, and then adjust
your strategy.
BUILD
MEASURE
LEARN
RISK

22. LEAN STARTUP
Use iterative learning cycles to
quickly reveal the flaws in
your strategy, so that you can
change direction before they
negatively impact your goal.
LEARN
BUILD
MEASURE

23. Testing critical assumptions
reduces waste.
Lean = Efficient
Lean = Muscular
Lean = Evidence-driven
Lean = No faking it

24. THANK YOU
@clevergirl