Business owner, author and Good Morning America contributor Tory Johnson shares the tools you need to make a major shift in your life. To learn more about Connect: Professional Women's Network and join the group for free, visit http://www.linkedin.com/womenconnect.

1. BROUGHT TO YOU BY
How to Make Change Happen
Business owner, author and Good Morning America contributor
Tory Johnson gives you the tools to make a major shift in your life.

2. Meet Tory Johnson!
Good Morning America contributor Tory Johnson is all
about helping women make great things happen. After
unexpectedly being fired from her job in 1999, Tory made
the shift from employee to entrepreneur, building two
multi-million-dollar businesses: Women for Hire and
Spark & Hustle.
Now, after a second major shift—losing more than 60
pounds in one year—Tory is on a mission to help others
change their thinking and achieve a better life. Her latest
book, The Shift, offers lessons and inspiration for those of
us wanting to create change in our lives.
Tory recently answered questions from the
members of Connect: Professional Women’s Network.
Here is some of her most popular advice!

3. So…What exactly is a “shift?”
A shift is a big life change. It could be finally
finding a rewarding job, boosting your
income, losing weight when it’s always
seemed impossible or starting a relationship
that never seemed doable.

4. Believe in your goal. You’ll never stick to anything that you don’t
truly believe is worth it. So before embarking on any kind of shift, you
have to fully and completely believe that it’s worth it, that it’s doable and
that it will take a long time—time that you’re willing to devote.

5. Celebrate mini-accomplishments. Most life shifts take time to
achieve. In order to keep up your momentum, it’s essential to look for the
mini-moments to let you know you’re on track. For a weight-loss shift, for
example, the scale won’t move every day or even every week, so some
days, the celebration is fitting into smaller clothing or comparing old photos
to recent progress.

6. Don’t let setbacks derail you. After I was fired, I thought I was
worthless. But then I realized you could take away my corporate ID and
my business cards and my paycheck, but nobody could rob me of the
successes I’d generated, the skills I’d acquired or the contacts I’d made.

7. Looking for a job? Connect with people. People hire
people, so you can’t hide behind technology in hopes of getting hired.
You can’t plaster the world with resumes and hope the phone rings.
Focus the majority of your effort on connecting directly with people in
your circle, in your industry and in your targeted areas of employment.

8. Look at transferrable skills. Making a shift into a new industry
doesn’t necessarily mean going back to school. In addition to industry
expertise, you also have functional expertise. You only have to convince
ONE person/company that you have what it takes, and if you’re having
lots of conversations, you’ll absolutely find that yes.

9. Don’t use the economy as an excuse. So many people have been
waiting for years for things to bounce back to “normal.” Instead, operate like
these are economic conditions we’ll have for a while. If you’re going to invest
or expand, do it based on a mediocre economy. Don’t assume things will
suddenly improve. It’s up to you to move the needle.

10. Market yourself wisely. Rather than trying to let the entire world
know about your new endeavor, focus on 3-5 specific targets. It’s all
about knowing who exactly you’re targeting and how best to reach
them, whether that’s through direct contact or traditional or social
marketing.

11. Join the conversation!
Connect: Professional Women’s Network, Powered by Citi, is an online
community on LinkedIn that helps women achieve the careers they want
and discuss the issues relevant to their success
For more great insights from Connect members, check out
the discussion: I'm Tory Johnson, Here to Answer Your Questions
About Making Big Shifts.
Visit linkedin.com/womenconnect for more information and
to join the group for free! Check out ShiftWithTory.com
to find out how to change your mind for a better life.
PHOTO CREDITS:
1: Maridav/Shutterstock
2: Courtesy of Tory Johnson
3: Anastasiia Kucherenko/
Shutterstock
4: Barack Obama/Flickr
5: LoloStock/Shutterstock
6: TED Conference/Flickr
7: Dell Inc.
8: Diego Cervo/Shutterstock
9: bikeriderlondon/Shutterstock
10: GunnerL/Shutterstock
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